Dealing with SERP Volatility: How to Dance with Google
Marketing Insider Group
MAY 28, 2024
The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.
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