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Dealing with SERP Volatility: How to Dance with Google

Marketing Insider Group

The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.

SERP 317
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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? SEO-friendly URL.

SERP 343
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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 286
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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Here are 4 of our top SEO tips to follow to increase your organic traffic: 1.

Traffic 279
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. So why is all this happening?

SERP 295
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Why Social Media SEO Is a Thing in 2023

Marketing Insider Group

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. What Exactly Is Social Media SEO? The answer: social media SEO.

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The Benefits of High-Quality Backlinks for SEO Success

Marketing Insider Group

One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. In this article, we will explore the benefits of high-quality backlinks and how they contribute to overall SEO success. Quick Takeaways: High-quality backlinks are a fundamental factor in improving SEO performance.