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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. If you scan your LinkedIn feed today, I can almost guarantee that most of the images accompanying sponsored posts will be generic and uninspiring: a quick screen grab from the landing page, an offer thumbnail, perhaps some bland stock image with an equally ordinary tagline.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100
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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Will Twitter Become This Generation’s Cronkite? Twitter (101).

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No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? For one, link sections of text within blog posts to associated pages on your Website or to landing pages that host relevant content. Good luck with that.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. There’s no identification of actual visitors and no cookies.

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. and then once I did a 15 page session, my phone rang and there he was. sales genius.

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Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. and then once I did a 15 page session, my phone rang and there he was. Smashmouth recommendation: Thumbs Up.