8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. The company also revealed it delivered more than 8 million unique new opportunity sales triggers to its customers during the same period. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue.” salesforce.com social selling SugarCRM

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How to Use Trigger Events for More and Better Leads.

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Trending Sources

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

State are often triggered by the outside world of events that happen. What are the triggers that shape who you are? B2B Marketing Modern B2B Marketing b2b marketing Salesforce.comby Dayna Rothman Dreamforce is sadly coming to a close.

11 Features to Bring Salesforce Chatter to Life

Modern Marketing

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. Execute a trigger off a chatter feed. I wouldn’t be doing my love of the Force.com platform justice if I didn’t mention Chatter’s ability to execute a trigger. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitter

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6 Brilliant Uses of Video

Modern Marketing

Thomas and his team at JESS3 are able to trigger laughter, shock and intrigue by using little more than big numbers and small words. Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

In most B2B organizations, Salesforce.com or a similar solution is the system of record. All existing marketing performance will need to be updated, triggering an extended period of testing in order to determine the most effective tactics based on the new measurement.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Nail down things like lead qualification criteria, sales stage trigger events, and probability-of-close percentages.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

nurture campaigns), and share leads with a CRM system like Salesforce.com. Workflows are currently limited: triggers are based only on email and Web activities, segments are defined only with profile attributes, and the only actions are emails.

The 14 Best Marketing Automation Tools

Webbiquity

This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation Blog

He writes, "I dont have to spend my day with my head buried in Salesforce.com. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses.

The 17 Best Social Media Management Tools

Webbiquity

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Now part of Salesforce.com Marketing Cloud.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. workflows support multiple steps, event-based triggers, wait stages, and a wide variety of actions including lead scoring, lead distribution, list management, alerts, and calls to external Web hooks.

“Revenue” Turns One

Modern Marketing

It’s a trigger for PR opportunities. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. But the workflow engine provided a wide range of prebuilt actions, triggers, and conditions.

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The Characteristics of a Marketing Automation Expert [Infographic]

Modern Marketing

She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Owned by Salesforce.com.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. It can also combine the scoring rules with custom database queries to further refine how they trigger system activities.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores.

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Listen to podcast on trigger events (File size is 5.58

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. These events can trigger specific actions or factor into a decision strategy arbitration. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways they are even more interesting because they illustrate a mature version of the concept.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

B2B prospecting data just keeps getting better

Biznology

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Keywords alone have major limits – “price is too high” “price is a bargain” or “what’s your price” would all trigger the same reply if the system simply looks for the word “price”. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion. Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger.

Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect. Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

There are very few applications that people can use to gather social intelligence on companies that enable sales and marketing teams to get alerts and monitor trigger events within their accounts. Salesforce salesforce.com social intelligence social selling

Katie Bullard Talks Data Quality, ABM, & Triathlons

HG Data

Our customers also value the depth of our data, which includes direct dials, verified emails, org charts, buying triggers, etc. HG Data helps us identify the companies who use Salesforce.com so that we know exactly who to target with our outreach.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communications to groups and segments (may be personalized and triggered 1:1). No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

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ActiveConversion Review - SMB Lead Management

LeadSloth

Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Salesforce.com integration. Website sessions are added to the salesforce.com Lead record.

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

In his aptly titled book, Word of Mouth Marketing , author Andy Sernovitz talks about the importance of point-of-sale as a WOM trigger. Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company.

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