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Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Modern Marketing

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. The result is better nurturing of leads, using both social and proven digital marketing tactics, and an actual gauge of how actions on the social Web drive revenue at the end of a sales and marketing pipeline.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This was a winning recipe for Benioff – in the sales force automation market – as it is for Workday, NetSuite, Cornerstone On-Demand, Box.com, and numerous other best-of-breed cloud applications.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools.

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

RFP 101

4 Types of Metrics Every Sales & Marketing Team Should Use

Fathom

With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. These are marketing leads that are not ready for sales. Sales Prospects. Sales Conversions.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.

Return on Sales Enablement: The Adoption Challenge

The ROI Guy

This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback?

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Gamification of the Sales Process

Sales Intelligence View

In the world of sales, connections and engagement is key to driving pipeline growth and creating new opportunities. Gamification for Sales. Turning the sales process into a game is not a stretch of the imagination for companies. This is how most businesses gamify sales to date.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Guest post by Lauren Carlson.

MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. Flows can be shared with sales users, with some or all features locked down to prevent unauthorized changes.

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We use many sales and marketing tools to increase the productivity of our team. We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams.

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

How to Match Great Content to Your Sales Funnel

Modern Marketing

Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel.

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Enabling Sales: Change the Point of View

Fathom

One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Report pulling is helpful, but not always on a daily basis and not for the average sales rep. Well, that’s a full-time job in itself; sales should focus on selling. Views are simple, fast and visible to any sales rep who has access to the information.

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8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. That’s according to the latest numbers from InsideView, the leading provider of sales intelligence for the enterprise. The company also revealed it delivered more than 8 million unique new opportunity sales triggers to its customers during the same period. not just sales.”

Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Some messages can be automated but most are assigned to human sales or service agents.

Why Change Management Comes into Play in B2B Marketing

ANNUITAS

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. I revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. There’s no better time to be a B2B marketer – we know that.

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum.

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Forbes Insights: Value First

The ROI Guy

Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue.

Sales 2.0 Starts with You

Sales Intelligence View

With a large focus being made in the movement away from sales data and [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 facebook google linkedin Sales sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling socialprise twitter

The Two-Step for Sales Enablement

Modern Marketing

by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence. Sales Enablement is kind of like a dance where delivering the right content requires ryhthm, just about posting another piece of collateral to the internal sales portal then wondering why no one was reading or using it.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Salesforce.com. They then turn over the appointment or the opportunity to a sales person. Improved sales productivity.

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. See How Accurate Data Can Supercharge Your Sales.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. The two factors are related: Everstring can work quickly because it only imports a client’s account list and sales activities, saving complicated data mapping and analysis, and because it has preclassified its master database of six million U.S. Remember how much simpler life was back in 2010?

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Should Sales People Be Blogging?

Sales Intelligence View

Sales people blogging comes up when talking to companies about ways to involve more sales and marketing alignment programs. I was reading Dave Brock’s recent post on the same subject and he explains that companies are “dead wrong&# from a business point of view if they have sales bloggers. Sales 2.0 Social Media Tips Social Selling B2B b2b sales Content Marketing CRM customer 2.0

Sales Growth: 5 Proven Strategies

Your Sales Management Guru

Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. The forward was written by Marc Benioff, CEO of SalesForce.com. What makes this a great read for sales leaders at ANY size organization are the real case study examples that the authors used to prove their strategies. The authors, all McKinsey and Company consultants took data elements and individual interviews to produce almost a handbook style guide that should be on every sales leader’s shelf.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. What this means is that Salesforce sees B2B marketing automation as just an appendage of sales automation.

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Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

No surprise here – the leading sales and marketing technology company says that investing in sales and marketing technology is a good thing.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

15 Great Posts About Sales Enablement You May Have Missed

Sales Intelligence View

Sales 2.0 Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. Unfortunately, this methodology of sales 2.0 As a result, I have had the privlidge of gathering 15 great sales 2.0 Sales Tip: The Social Graph is Your Friend – Nigel Edelshain. 37 Character Tweet Led to Huge Sales Opportunity – Anneke Seley. Sales 2.0: 10 fresh Ideas on Sales 2.0

PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible.

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What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View

Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring. Sales 2.0

Private Social Networks and the “Bathroom Moment”

Modern Marketing

Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. Nowhere is this separation more obvious than in sales and marketing. Too often sales feels removed from their marketing counterparts efforts. And marketing is unsure of sales’s real needs in the field. This is the reason we partnered with Salesforce.com to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

On Demand: Leveraging Tablets to Increase Selling Effectiveness

The ROI Guy

How to leverage tablets to increase selling effectiveness and enhance conversations your sales reps have with your buyers? A Q&A session with Jim Ninivaggi, Sales Enablement Services Director from SiriusDecisions.