5 B2B Marketing Tactics You Can’t Ignore in 2022

Marketing Insider Group

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?


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6 Customer Engagement Tactics to Boost Profits


This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. You can personalize and target specific customer segments to maximize your campaign ROI.

5 Lead Generation Tactics that Can Boost your Sales ROI


As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics , and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

5 Lead Generation Tactics that Can Boost your Sales ROI


As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics, and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world.

How to Maximize ROI from Your Event Marketing Content


Those who can see a significant boost to ROI. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. How to Maximize Event Marketing Content ROI. These two tactics are often viewed very differently.

Social Recruiting: 6 Tactics to Master for Better ROI


Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling

Multi Channel in B2B Marketing: 5 Data Integration Tactics to Drive ROI

Inbox Insight

B2B marketers rely on data integration to drive higher ROI, and rightly so. 5 data integration tactics to drive ROI. Multi channel tactics to build always-on, always present immersive content environments are key to achieving this.

How to Calculate the ROI on Your B2B Data Investment


We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. .

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

How to Boost Your ROI During a Content Drought


Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

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The Top 5 ABM Tactics


Of course, this requires your marketing and sales teams take a more collaborative approach to closing deals to make sure you can the most out of your ABM tactics. 5 ABM Tactics to Try. This blog post will look at five tactics you can try if you’re ready to get started.

13 Marketing Tactics to Boost Your Event ROI


The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Plot Your Follow-Up Tactics. Decide which tactics you will use before your event. Perhaps it’s a combination of tactics that will work best for your company. Because you need to implement your follow-up tactics as rapidly as possible, you have to work intelligently.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. 8 Tactics That Will Beef Up Your B2B Strategy. In fact, 86% of professionals prefer to use email when communicating about business, and three quarters of companies agree that email offers "excellent" to "good" ROI. 5 PR Tactics That Will Make You Look Like a Genius. How is your B2B strategy performing?

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Digital advertising tactics to drive holiday ROI


Marketers monitor ROI more closely during the holiday season than any other point of the year. We’ve compiled the digital advertising tactics that can drive the greatest impact on the performance of your holiday campaigns and in this session, we’ll run through what makes them effective, how to implement them, and how to optimize them easily for peak campaign performance.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. Take a look at my earlier post, “3 Business Blogs with Proven ROI from Industrial Companies.”. Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media.

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune


To stretch your marketing budget, focus your efforts on the social media platforms that will deliver the best ROI. Keep track of what social media platforms and tactics work best for your brand, and analyze the results regularly. Guest post by Daria Masson.

Measuring Marketing ROI – How to Calculate for Success


Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

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Getting B2B Content ROI Right


Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. It has always been the tactical responsibility of knowledge and creative people. Despite the rhetoric, pressure to measure and justify everything has elevated focus on tactical performance over serious consideration of strategic business impact. The post Getting B2B Content ROI Right appeared first on Avitage.

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What Does it Take to Turn a Positive ROI in PPC Advertising?


Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience?

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5 Proven Tactics That Will Boost Your Email Marketing ROI


Every marketer wants to increase their conversions from this channel, and that’s why they keep trying new tweaks, tips, and tactics to squeeze a lot more ROI from this channel. If you want to get the maximum ROI from your email marketing, then you need to focus more on engaging recipients and building relationships with them rather than just increasing sales. . So, don’t just go after the latest tips and tactics.

Top Conversion Tactics for 2021


Fear not, here are some top tactics to quickly help boost your conversions and improve your ROI. Is there a better way conversion tactic in the digital age than converting in real-time? These steps will help drive conversions and increase your marketing ROI.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. B2B Marketing Campaign Planning Campaign Strategy Demand Generation Event Marketing Event Promotion event marketing increasing booth traffic trade show best practices trade show leads trade show promotion trade show ROI trade show strategy trade show success trade show tips

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Doyle surveyed 1,900 organizations to determine how they are using top tactics to overcome an increasingly challenging marketplace where they are expected to: Deliver a higher quantity and quality of leads with fewer resources. They need to know what gets their audience to convert and what really drives the highest ROI by generating the greatest volume of highly qualified leads — and then focus on further optimization of those channels.”. Build a strategy from the best tactics.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them? Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency.

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How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list. But that’s the primary goal of most marketing tactics. Ensure client satisfaction and ROI by working with ideal profiles. What Are Your Options for ABM Tactics?

Effective Social Selling = Mindset over Tactics


Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company. They’re comfortable with handing advertising off to an agency and can easily measure the ROI. It’s a mindset issue, not a tactic. Invest more in empowering your sales teams to use social channels effectively, and you’ll see a much bigger ROI.

Events Are Top Tactic for Marketers – Keep It That Way


According to Content Marketing Institute 2015 B2B Benchmark Study , 69% of study respondents said in-person events are the most effective B2B tactic —five years in a row. This is an important statistic because if a tactic like an event is working to drive demand and marketers can prove it’s working, then it is all about maximizing effectiveness for that tactic. Blog B2B event Demand Generation Strategy event strategy Modern Marketing Experience tactic

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. This tactic ensures that you put relevant and timely content in front of the right prospects. Unify and integrate your tactics across multiple lead generation channels.

5 Proven Tactics to Generate Better Quality Leads


The post 5 Proven Tactics to Generate Better Quality Leads appeared first on SalesIntel. Saas Marketing Marketing Qualified Leads Marketing ROIProspecting for business-to-business leads is the single most essential task that sales and marketing teams perform every day.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

Social Media: 4 simple steps to calculate social media ROI. Why Fear and ROI Should Never Drive Your Testing. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics Tweet How do you measure the return on investment of a LinkedIn InMail campaign?

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. This particular campaign resulted in a 300% ROI. Case Study #4 – B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list. All of this amounted to a 300% ROI on the campaign. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article].

Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator


For this new video, I demonstrate a lead generation ROI calculator, and give an example on how lead nurturing, a better lead generation plan, and a better conversion architecture plan can increase revenues and ROI dramatically. This is the second video in an ongoing series on optimizing your marketing and lead management efforts.

Content Marketing ROI: What It Is & How to Calculate It

Atomic Reach

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI. From newsletters to automated emails, the ROI on email marketing is $38 per every $1 spent. Why Content Marketing ROI is Critical.

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5 Signs You’re Not Tracking Marketing ROI Effectively


Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy. This could potentially indicate an ROI problem.

Why Monitoring Marketing ROI Post-Pandemic is Critically Important


Arguably the most important tactic that will help businesses navigate the post-pandemic ecosystem is monitoring marketing ROI. If you don’t prioritize monitoring marketing ROI, don’t be surprised if your performance changes significantly each time you check-in.

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11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.

Marketing Analytics and ROI

B2B Marketing Analytics

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Though the definitions of such metrics vary there are 4 broad categories of metrics that define #MarketingAnalytics and #ROI. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.