Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. And don’t forget about social listening.

Social Media 100

Social Media Features Media Curation 100

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. This post inspired similar posts, and a Topicals spin on the In and Out post trend. Within 24 hours, the posts racked up 2.9 The Lion ??

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Twitter 111

Twitter Communities Viral Marketing Analysis 111

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends Social Media Eye-Tracking 130

seo.co

JANUARY 1, 2023

Infographics Contribute to Other SEO Resources. Think of an infographic not just as a way to virally communicate with outside users and websites, but also as a way to engage in product placement. Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Biznology

JULY 28, 2014

Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. At the same time, Twitter is unveiling some pretty stellar new options for businesses wanting to tap into its 255 million, and growing, active monthly user base.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Buffer

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Keep up to date with industry trends. Experiment and use data to inform strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter traffic is ‘tanking’ as Meta’s Threads hits 100 million users [:02] In just five days, Threads reached 100 million users.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 142

Social Media Media Marketing Management Allocation 142

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JUNE 22, 2021

36% of consumers follow brands on Twitter. Why you should be on Twitter. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. Pinterest is the platform to be on for brands looking to spot emerging trends and target niche audiences.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Buffer

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. It has been three years since what many media outlets described as “the racial reckoning of 2020.”

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Sprout Social

NOVEMBER 8, 2023

A viral post can make you popular, while a critical tweet can spark backlash. Data visualization tools can transform your findings into charts, graphs and heat maps that highlight sentiment trends. Sprout gives you a visual score summarizing the average sentiment around your brand as well as a graph tracking sentiment trends over time.

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Oktopost

MARCH 5, 2019

It can piggyback on hot trends – remember the Pokemon Go craze? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. For example, think about the trends and real time events in your industry.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Optinmonster

MAY 27, 2020

Including gathering the resources you’ll need to get started, assessing your advertising goals and target audience, and optimizing your promotions to fit different social media platforms. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Buffer

FEBRUARY 8, 2022

At that point, TikTok was number ten on the list with 500 million monthly active users, just behind Tumblr and just ahead of Twitter. With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest.

Social Media 100

Social Media Social Marketing Media Business 100

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. It doesn’t necessarily has to go viral. There are several tools that allow you to look for trending topics. You can create all types of content, if you have the resources to do it.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Content Standard

OCTOBER 27, 2016

Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Given the recent uncertainty about Twitter’s future, combined with the huge number of people that enjoy watching NFL games on TV, that climb is not insignificant.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 142

Viral Marketing Burn Rate Social Media Advertising Agencies 142

Buffer

MAY 4, 2022

Expand on your brand’s values and goals Oftentimes, Twitter threads or Instagram Stories may not feel like the right platform for when you want to write a deep dive into your company’s mission. It’s also a great choice if you want to infuse your posts with trending memes and a more casual tone. Birthdate Co.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons!

Social Media 200

Social Media Promotion Creativity Media 200

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. . Video Marketing Tips & Trends for 2021. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Writing on the Web

OCTOBER 15, 2014

Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. Utilize these ideas and see if you get more traffic!

Social Media 100

Social Media Media Viral Marketing Blogger 100

Optinmonster

DECEMBER 28, 2023

If you don’t want your email marketing campaigns to land in spam, read through these useful resources: Why Are My Emails Going to Spam? You can do that organically by making your content go viral or by paying for social media ads. Here Are 16 Reasons Why. It’s much easier to calculate the ROI by specific social media platforms.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

APRIL 16, 2020

And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme. i remember thinking “no way i’ll ever top this viral thread” 1.5 Her: No, the person who runs their twitter account. Looking for more resources?

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Recognize the Need. Outdated sources could mislead the audience. Make sure the data is accurate.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Use the success matrix to review campaigns and catch trends early. Google Trends.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Use the success matrix to review campaigns and catch trends early. Google Trends.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Use the success matrix to review campaigns and catch trends early. Google Trends.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Hubspot

SEPTEMBER 15, 2020

Additionally, you might be able to save some resources by hiring an influencer to conduct the live stream with his or her own equipment. The brand masterfully took advantage of the trending hashtag #FirstDayOfSummer and partnered with some rising influencers on Twitter's Periscope. 6 Examples of Brands Using Live Streaming.

Examples 101

Examples Ad Building Brand Identity Branding 101

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. A Simple Guide to Navigating Trending Content. Discovering Trending Content. 3) Google Trends.

Trends 28

Trends Content PR Viral Marketing 28