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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

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How to make the most of your marketing work management solution

Martech

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. Having clear and concise naming conventions for projects and tasks is key.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. People have lots of choices.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Use tools like Google Search Console to track your content’s organic search traffic.

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Human Resources Investment Trends: What B2B Buyers Want from Their HRIS

NetLine

Human Resources professionals have had quite the last few years, huh? Investing in modern HR software solutions became mission critical overnight. . What Do Human Resources Professionals Need From Their HRIS Software? But how have these needs changed and what do Human Resources departments put the most stock in?

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4 Best Free Human Resource Management Tools

TrustRadius Marketing

Free human resource software is out there but is often buried in paid advertisements and endorsements. Many places outline “free” versions that are either simply not free or are trial versions of paid software. Many places outline “free” versions that are either simply not free or are trial versions of paid software.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Check out this post on blog frequency.