Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three. So much has converged here, it is truly extraordinary.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

FEBRUARY 8, 2023

Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. There’s endless B2B marketing potential for manufacturers on social. Cummins Inc.,

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sana Commerce

JULY 4, 2022

Prefer to listen to the blog? Since AI can predict customer behavior patterns, it is able to recommend relevant and useful information to customers on products and services and more. The club provides you with exclusive access to the latest e-commerce news and recommendations from four top B2B e-commerce professionals.

Marketing AI 52

Marketing AI Marketing Management Marketing Automation Services Customer Satisfaction 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

NetLine

MAY 13, 2021

For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. How COVID-19 Affected B2B Content Consumption. increase during this time.

B2B 71

B2B Webinar Metrics Content Marketing Report 71

Porch Group Media

DECEMBER 6, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The 2022 Marketer’s Perspective on Mover Marketing. Stay up to date with the latest news and resources: Thank you!

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Valasys

APRIL 3, 2023

However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” First-party data collection is comparatively easy.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

nDash

FEBRUARY 1, 2022

For 2022, we’re bringing it back! I started a video channel, produced a library of video content, and launched a blog with the head of school to forward our thought leadership. I handle the majority of editing, editorial review, and editorial resources. What trends are you eyeing in 2022? Or dismiss?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Terminus

AUGUST 25, 2022

We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. After two years of turmoil, the game continues to change in 2022 in major ways: In-market buyers and decision makers are harder than ever to reach. We hope you’ll continue the conversation with us.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

Top Rank Marketing

DECEMBER 4, 2023

These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 2 — Authenticity Authenticity is a long-time commitment for TopRank Marketing, and now has been identified by SEMrush as the top trend in social media for 2024, especially crucial in the B2B domain.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Sana Commerce

AUGUST 24, 2021

When it comes to how and where to allot their budget, many B2B businesses struggle to strike the right balance of spend to maximize their ROI. Particularly now that B2B organizations (and their supply chains) have been rocked by COVID-19’s disruption , organizations looking toward 2022 are wondering: Do we spend more on resources?

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Steal These TikTok For B2B Tips 1.1

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Only B2B

JUNE 16, 2022

B2B content is where that energy comes from. According to data from the Content Marketing Institute , in fact, 77% of B2B marketers said they have a content marketing plan in place for just this reason. We’ll also discuss the facts on what is most effective in B2B now and in the next years. Pay Attention To New Audiences.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

nDash

NOVEMBER 10, 2020

None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. This kind of messaging is effective at getting business leaders to fear a data breach. What does that mean for content marketers? Two things.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. There’s a widespread need for new SaaS ideas and solutions to fill existing and emerging gaps in B2B service provision.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Unbound B2B

JANUARY 17, 2023

Although some businesses may prefer this method because it allows them to operate without worrying about making monthly or quarterly payments, it may also exacerbate commitment fears among company leaders who must stick to budgets. Collect your market data B2C and B2B SaaS companies must understand their industry’s market conditions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Full Circle Insights

JUNE 30, 2022

To do this, we can evaluate the WhoID of the current event record: We’ll create a new resource to hold our command line. Research Brief: What B2B Marketing Leaders are Measuring: Five Key Takeaways. Research Brief: Marketing ROI: Adapting ROI Concepts For B2B Tactic Or Program Evaluation. White Papers. Case Studies.

Marketing Attribution 52

Marketing Attribution Sales Management Lead Ranking Outreach 52

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

JULY 19, 2019

For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!) 7) Influencer Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!) 6) Influencer Marketing.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise. HUMAN RESOURCES. With Payroll, Human Resources, Benefits, Time, and Talent information in one system, the user can gain real, data-driven insight.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise. HUMAN RESOURCES. With Payroll, Human Resources, Benefits, Time, and Talent information in one system, the user can gain real, data-driven insight.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

Single Grain

DECEMBER 6, 2019

Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise. HUMAN RESOURCES. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. LEARN MORE. LEARN MORE. ADP DATACLOUD.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52