Schubert B2B

JANUARY 2, 2018

On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. If someone is willing to broadcast their use of your product on social media, essentially a free word of mouth referral, you have something special. in Marketing.

Social Media 67

Social Media Trends Media B2B 67

Biznology

SEPTEMBER 4, 2015

million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 9, 2016

Would a YouTube tutorial from a designer really help them connect with you? Never underestimate the power of word-of-mouth advertising and customer endorsements. When a customer hears about a great experience from someone they can relate to, they make a connection. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Contently

DECEMBER 7, 2021

Jered Martin, co-founder and chief operations officer of OnePitch, a public relations SaaS platform, launched his show Coffee With A Journalist in March 2019. She and her team rethought how to tackle word-of-mouth. There’s also growth of podcast promotion or distribution via YouTube. Finding your formula.

Paid Content 170

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 170

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. How do you translate something like the metrics you suggest for Blogger Relations into leads? Mentions, comments, etc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 15, 2010

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Huptech Web

OCTOBER 13, 2023

Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Hybrid Channels Channels that can be a mix of owned and paid, depending on how you strategize your plans such as; YouTube Channel: Creating your content or using YouTube ads to promote your content and increase your visibility.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Seek Content Inspiration Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JULY 2, 2020

While this does include paid initiatives like commercials and advertising, promotion also entails organic initiatives like word-of-mouth marketing, content marketing, and public relations. Public relations and working with affiliates and/or influencers. Other Elements.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

ClearVoice

DECEMBER 19, 2018

People are watching over a billion hours of video on YouTube every day. Ambassador word-of-mouth marketing and referral software. Public relations. Whether it’s you or your PR team, someone should pitch content to industry trade publications and journalists. There are close to 2 billion live websites online.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. 9 new rules for YouTube marketing by iMedia Connection. Social Media Tools.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

JULY 1, 2016

In fact, the research from Keller Fay group says that 90% of word of mouth takes place offline. But public Facebook pages, there are things… you don’t need the anonymous insight. We’ve been using Vidyard instead of just posting videos to YouTube. You can find them, of course, on the YouTube channel.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want our marketing content to be: Discoverable – Marketing content is consumed on our time and with our permission.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Hubspot

OCTOBER 9, 2019

Platforms like YouTube or Pinterest generate a lot of traffic. According to Think with Google , collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities. Customers are more likely to buy from organizations with excellent word of mouth. Influencers.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Convince & Convert

FEBRUARY 9, 2010

Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&#

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119