Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

MARCH 26, 2020

Read More: The PESO Model for PR: Paid, Earned, Shared and Owned Media] Brandpoint’s Premium Mat Release is an example of a tactic that allows for this type of hyper-targeting of media. 4: Use SEO to your advantage Search engine optimization (SEO) can help your content rank better so it’s seen by the people who are searching relevant terms.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. That’s what we’ve dubbed, “Co-op SEO.&#

Social Media 115

Social Media SEO Marketing Websites PR 115

ClearVoice

DECEMBER 18, 2020

If you’d like to track the trajectory, you can brush up on the terminology of teamlancing and download a free ebook on the topic. In his role as a PR Consultant at U.K.-based SEO reporting : Threlfall said they create a report for every client in the first week of every month. A teamlancing setup is born. Look for freebies.

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

Brightedge

MAY 16, 2021

Download the SEO initiatives playbook. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR. See how to maximize the SEO value of press releases with this checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Metadata

MAY 4, 2021

Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. In less than 9 months, I built a team of six that included a social media manager, blog manager, digital PR manager, and three writers. What was your journey to becoming a Senior Content Marketing Manager?

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Webbiquity

MAY 21, 2015

Ann Smarty knows SEO inside and out, and is the guru-ess of online tools. He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Creating content that is integrated with search engine optimization (SEO) best practices will assist your website in being discovered by people actively searching online for answers or help.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout. Ahrefs, SEMrush, etc.)

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. “Author: [link] CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO. “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. Learn more about how to rapidly scale your SaaS business through targeted marketing approaches by downloading our free eBook. Talk to us to see how we can help best utilize yours.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. Learn more about how to rapidly scale your SaaS business through targeted marketing approaches by downloading our free eBook. Talk to us to see how we can help best utilize yours.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

The Point

SEPTEMBER 23, 2015

If you just recorded a Webinar with a well-known speaker, or if you’ve published a new ebook, write a blog post about that same content and provide a link to the full version. There’s no law that says that every blog post has to be standalone editorial content. Link keywords within blog content to relevant Web pages. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Optinmonster

APRIL 12, 2024

Are you using SEO effectively to boost your business? SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. What Is SEO? SEO stands for search engine optimization.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

accelerate agency

DECEMBER 7, 2021

It takes ongoing focus to deliver consistent results, and the aim should be for continuous optimization and improvement. For expert advice on scaling your SaaS business and achieving consistent results, check out-accelerate agency’s eBook. For example, you might consider a SaaS SEO strategy to improve your digital traffic.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

It takes ongoing focus to deliver consistent results, and the aim should be for continuous optimization and improvement. For expert advice on scaling your SaaS business and achieving consistent results, check out-accelerate agency’s eBook. For example, you might consider a SaaS SEO strategy to improve your digital traffic.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Hubspot

JUNE 21, 2011

Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer. 8 Must-Read, Free Ebooks for Inbound Marketers This Summer. 8 Must-Read, Free Ebooks for Inbound Marketers This Summer. What other good marketing ebooks have you read lately?

Inbound Marketing 28

Inbound Marketing Planning Work Management Marketing Management 28

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Hubspot

JULY 16, 2014

Off-page SEO. Off-page SEO = Done. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. For the more detailed answer, check out our updated guide, Learning SEO From the Experts. Content: Reigning King of SEO.

SEO 28

SEO Content CAN-SPAM Course 28

KoMarketing Associates

NOVEMBER 8, 2018

During this time, an organization has several opportunities to engage a customer, whether they are just starting the process by downloading a free ebook, or if they’ve reached out for a quote directly further down the funnel. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

accelerate agency

DECEMBER 7, 2021

For expert advice on scaling your SaaS business and achieving consistent results, check out-accelerate agency’s eBook. For example, you might consider a SaaS SEO strategy to improve your digital traffic. Without a background in SEO marketing, building authority online can be a tall order. Consider coming up with an SEO strategy.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Webbiquity

OCTOBER 4, 2013

The long answer to that question could fill an ebook. A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

The long answer to that question could fill an ebook. A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

NetLine

JANUARY 2, 2019

In the B2B marketing world, top performing assets are, first – typically an eBook, and second – not always what you expect. When marketers first started developing content online, they were incentivized to play SEO tricks like “keyword stuffing” to rise to the top of Google search results.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Write case studies, eBooks, white papers, etc. cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Only B2B

JANUARY 29, 2018

Laura is a holistic digital marketing specialist based in southern New Jersey who can assist you with content strategy, technical SEO, marketing automation, social media, and web development she operates via her own website. Laura Ferruggia. Connect with Laura: Linkedin | Website | Twitter. Joris Brabants.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Online Marketing Institute

MAY 18, 2010

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Launch Marketing

AUGUST 30, 2017

Answer the Public is a visualized SEO search insight tool and a free tool from convergebook.com. It gathers and displays SEO in a one page “visualization” format. The auto suggest results are provided by Google and can be useful for any role on a marketing team (creative, PR, content, SEO). Answer the Public.

Planning 55

Planning Tools Work Management Marketing Management 55

Biznology

FEBRUARY 10, 2016

Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. Thanks to all our sponsors!

Social Media 80

Social Media Social Marketing Media Planning 80

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Blog Webbiquity Twitter TomPick.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group.

Statistics 100

Statistics SMB Content Marketing Planning 100

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

Marketo 48

Marketo Sample PR Thought Leadership 48

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Im Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. Outsmarting Google: SEO Secrets to Winning New Business. Ron Jones.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. If you're looking to boost your organic SEO, you'll want to do some keyword research first and foremost. How to Market on Google. Google News.

Google 78

Google Adsense Tools Doubleclick 78