KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

SmartBug Media

MARCH 19, 2021

Social Media Examiner. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website. The Examiner stays on top of the latest social media platform updates and how they will affect marketers.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NetLine

OCTOBER 17, 2019

I realized that this title with ‘101’ performed really well, not only for the downloads, but also for a good engagement rate on social media and better open rates on emails. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

SnapApp

APRIL 13, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Experience our interactive white paper: What Is Interactive Content and Why it Works.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

SnapApp

APRIL 11, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Experience our interactive white paper: What Is Interactive Content and Why it Works.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Newsletter problems? 2011 All rights reserved.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Register now for SES New York 2011 , the Leading Search & Social Marketing Event, taking place March 21-25.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

December 15th, 09 Axel Filed Under Blog Posts Tags marketing ROI ROMI 2 Comments « ROMI Calculators – The top 10 on the web Blog Index Social Media Marketing by the Numbers » 2 Responses to “ROMI Calculator – How to build your own&# Eric December 15th, 5:14 pm Axel; Now there’s no excuse for any marketer!

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Only B2B

DECEMBER 16, 2022

Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook. Another wonderful technique to get in front of potential prospects at a low cost is through search engine marketing (SEM) or pay-per-click (PPC) campaigns. So, what exactly is content?

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

WebMarketCentral

AUGUST 31, 2009

Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. Example: "In B2B there are often multiple decision makers — how do you connect all the dots? and build an engagement scoring system to optimize from." How to avoid contextual tragedies by iMedia Connection J.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SmartBug Media

MARCH 25, 2019

10 Kinds of Visual Content to Curate for Your Blog and Social Media. Social Media Examiner. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website. Social Media Today.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Plus, JP Morgan and the Search Engine Marketing Professionals Organization (SEMPO) reported that approximately $39 billion per year is spent on PPC advertising, compared to just $1.4 Wed prefer now to focus on PPC." It should learn from itself and its PPC sister to become more targeted and relevant to the intended audience.

SEO 40

SEO SEM Paid Search Agency B2B 40

Parse.ly

JANUARY 19, 2022

SEO and SEM blogs. Social media content marketing blogs. On the blog, you’ll find a wide range of content formats, from white papers and ebooks to podcasts and thought leadership. SEO and SEM blogs. What’s content marketing without search engine optimization (SEO) and search engine marketing (SEM)?

Paid Search Agency 52

Paid Search Agency Enterprise Management SEM Content Marketing 52

Webbiquity

FEBRUARY 26, 2019

The majority of businesses of all sizes find social media to be the most difficult channel to manage, and generally view pay per click (PPC) adverting as the least challenging. The majority of all businesses report that social media and email marketing have the highest ROI. SEO and SEM Budgets. as they grow.

Allocation 233

Allocation Marketing Budget SEM Planning 233

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. maxebiz Great post. How important is that????

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), They’re dance partners.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found.

B2B Marketing 48

B2B Marketing Content Marketing B2B Thought Leadership B2B 48

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100