Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. The RSS feed is: [link].

Skype 127

Skype RSS Social Media Television marketing 127

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Convince & Convert

FEBRUARY 22, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. Jay is the founder of [link] and host of the Social Pros podcast.

Branding 136

Branding Brand Identity Paid Search Agency Social Media 136

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link]. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Please Support Our Sponsors.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 155

Social Media RSS Stats Social Marketing 155

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

Branding 128

Branding Brand Identity Social Media Skype 128

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Multi-Channel Social Media Stats 131

Convince & Convert

JANUARY 10, 2014

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. You’ll have to listen to the podcast to find out. Please Support Our Sponsors. Listen Now.

Curation 131

Curation Television marketing Content Skype 131

Convince & Convert

MAY 10, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. ” segment on the Social Pros podcast a few months ago. Listen Now .

Social Media 143

Social Media Activities Media Skype 143

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Please Support Our Sponsors.

Skype 125

Skype Social Media Work Management Marketing Management 125

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. The RSS feed is: [link].

Personalization 137

Personalization Social Media Skype Blogger 137

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link].

Skype 130

Skype Social Media Communities RSS 130

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link]. Listen Now .

Social Media 122

Social Media Media Best Practices Skype 122

Convince & Convert

OCTOBER 12, 2012

Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. The RSS feed is: [link] Click to read more » Listen Now.

Conference 117

Conference Communities RSS Ad Building 117

Convince & Convert

NOVEMBER 30, 2012

Lisa Joy Rosner , CMO of Netbase , joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. The RSS feed is: Click to read more »

Stats 114

Stats RSS CMO Social Media 114

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. The RSS feed is: [link]. Listen Now.

Paid Search Agency 131

Paid Search Agency Branding Brand Identity Skype 131

Convince & Convert

APRIL 18, 2016

And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world: the talk they talk and the walk they walk. Michael’s Twitter. Fuel Lines’ Twitter . Feedly RSS Reader. ” —@michaelgass. FuelingNewBusiness.com.

Positioning 91

Positioning Advertising Agencies Branding Brand Identity 91

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. The RSS feed is: [link]. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The RSS feed is: [link].

Skype 132

Skype Social Media Work Management Storytelling 132

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The RSS feed is: [link]. Listen Now .

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Convince & Convert

AUGUST 9, 2013

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Organization 137

Organization Effectiveness Business Skype 137

Convince & Convert

NOVEMBER 15, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). Erich Marx, Nissan @emarxe. Listen Now.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. You have to subscribe to the blog via RSS, but it’s worth it.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. The RSS feed is: [link]. Please Support Our Sponsors.

Social Media 123

Social Media Media Marketing Budget Communities 123

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Please Support Our Sponsors.

Social Media 152

Social Media Skype Case Studies Paid Search Agency 152

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. It’s bonus, extra Eric also in this podcast.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Please Support Our Sponsors.

Social Media 140

Social Media Skype Case Studies Paid Search Agency 140

Martech Advisor

JANUARY 24, 2020

The remaining modules focus individually on blogging, podcasting, and creating newsletters. Producing Podcasts - LinkedIn Learning. If starting a podcast is in your 2020 content marketing plan, check out this course. Producing Podcasts is taught by Danny Ozment who has produced over 20 podcasts.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 119

Skype Social Media Communities Case Study 119

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Paid Search Agency Media Skype 132

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. The RSS feed is: [link]. Please Support Our Sponsors.

Television marketing 131

Television marketing Curation Social Media RSS 131