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Active Listening for Agile Marketing Leaders

Marketing Insider Group

Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The original Manifesto for Agile Software Development advised valuing “Individuals and interactions over processes and tools.” Words matter.

Planning 321
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How to Set And Align Goals for Agile Marketing Teams

Marketing Insider Group

Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery. In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. Business Outcomes.

Planning 245
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Getting Started with the Agile Marketing Navigator: Cycle Planning

Martech

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Now we’re going to dive into our second stop on your agile marketing journey—the Launch Cycle.

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3 ways to improve team satisfaction and growth with agile marketing

Martech

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world.

Planning 112
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Effective planning is essential in agile marketing

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A big challenge that agile marketers face is trying to balance being agile with planned work. First, let’s examine the ultra-rigid agile marketing team. Sprint Planning for success.

Planning 109
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How to handle changes in agile marketing

Martech

Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Get MarTech!

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes. How a few small marketing and sales changes can make a big revenue difference.