Leadspace

MARCH 9, 2022

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? We have developed our 80+ off-the-shelf personas in partnership with our customers’ needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Marketing Insider Group

SEPTEMBER 26, 2019

Do you have a clear target persona? BREAKING INTO THE REPORT WITH A TARGET PERSONA: Once you enter the Manufacturing Job Area, filters, pie charts, and other features are immediately introduced. This type of information can validate existing personas or inform creation of new ones. Or are you still building one?

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. 58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. A Few Reasons an Update to Buyer Personas is Wise. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Perhaps you want to break into a new vertical or industry. Ideally, CAMs will have experience as a reseller or channel partner, so they’ve been on the receiving end of vendor pitches, according to channel sales leader Marcus Cauchi.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Champion Communications

JULY 29, 2021

And yet, despite technology being the much-heralded saviour for B2B businesses, it appears technology vendors are underdelivering when it comes to meeting their buyer’s expectations. Understanding buyer personas is also extremely important when it comes to developing an effective PR strategy. Which job titles are you targeting?

B2B Thought Leadership 62

B2B Thought Leadership Gartner PR Buyer Personas 62

Martech

DECEMBER 21, 2022

Your business development team will also focus on understanding your buyer’s persona and recognizing new growth opportunities. Project management software vendor Wrike takes a deep dive into the concepts of marketing management. Customer marketing : One benefit is that it goes beyond simply acquiring customers.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Planning 102

PureB2B

MAY 30, 2022

In a vertical like logistics, with an almost endless array of segments to choose from, it can be tempting to cast your net as wide as possible; however, this is unlikely to provide the quality of service desired by your prospects. When looking for a 3PL partner, buyers want to feel like vendors truly understand their unique needs.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

In a vertical like logistics, with an almost endless array of segments to choose from, it can be tempting to cast your net as wide as possible; however, this is unlikely to provide the quality of service desired by your prospects. When looking for a 3PL partner, buyers want to feel like vendors truly understand their unique needs.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

6sense

JANUARY 24, 2022

In fact, nearly 70% will consider ditching a vendor if they don’t receive personalized outreach. Don’t Forget Verticalization. And a lot of that has to do with verticalization.”. Teams will want to start by determining the different stages of the buyer’s journey and mapping content to each stage and persona.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

B2B Marketing Directions

JUNE 27, 2021

As Tony Zambito, the founder of Buyer Persona, noted in a recent blog post , "If content and sales conversations are about helping to buy, then a mindset towards selling only can still exist. The problem is, the helping buyers buy approach doesn't go quite far enough. And it can be clear to buyers that you and your team are selling.

Work Management 88

Work Management Marketing Management Buyer Personas Gartner 88

DealSignal

NOVEMBER 3, 2020

For example, if you typically go after five personas and one is an economic buyer, go after the economic buyer and the champion. The other personas are most likely no longer employed. Sites like TechTarget and Capterra can only provide information on visitors to their sites and only cover certain vertical markets.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

PureB2B

MAY 20, 2022

The more you know about a visitor, the more you can tailor their experience on your website to align with what your own research tells you is important to that persona. With intent data, you can analyze what personas at different job functions and levels are interested in, searching for, and engaging with.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Adobe Experience Cloud Blog

JANUARY 9, 2018

—the customer comes back and apologetically tells you that they actually can’t endorse third-party vendors. Many companies, particularly the big names that you’d LOVE to feature on your website, have legal policies that prevent them from participating in vendor case studies.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

SmartBug Media

JANUARY 21, 2019

This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Build Personas to Make Sales More Efficient.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Madison Logic

FEBRUARY 10, 2023

So how do you build a TAL of the right companies and personas to engage? Which company verticals have you seen the most difficulties in selling to? Many vendors require at least a year-long contract; if the company just purchased a competitor’s product, it is unlikely to learn more about your product. What matches up?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Influitive

MAY 12, 2016

Advocates are key to this strategy because the content they produce and experiences they convey are inherently more trustworthy than what the vendor says about itself.”. While defining personas and attempting to customize content is a good start, it can only get you so far. Existing accounts that you want to penetrate further.

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

Scoop.it

OCTOBER 29, 2019

According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. And, that content needs to be organized according to the buyer’s journey and tailored to their targeted buyer persona. 2: Buyer Persona. Why Do Salespeople Need Content?

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Madison Logic

NOVEMBER 30, 2023

Understanding your audience holistically helps you decide which content best resonates with them to personalize their experience. 

Demand 52

Demand Brand Identity Branding Work Management 52

Lake One

MAY 14, 2019

DO: Write for your Persona. Your persona is the fictional representation of your target audience. In B2B, it’s important to write for and support the persona who you know is likely to do the research. If you’re just writing for Google, you’re not writing for your persona. So, how is your persona trying to find you?

SEO 40

SEO B2B Marketing Management Lead Scoring 40

Launch Marketing

FEBRUARY 2, 2018

With a clear understanding of the various verticals Alert Logic was targeting, Launch jumped in to plan and build out a wide-array of targeted engagement streams to help move prospects through the funnel. This included customized templates, robust content, corresponding emails and integration with third party vendors like BrightTalk.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Insights - WE

MAY 3, 2018

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Creating a persona that’s helpful requires a fair amount of solid research.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Hubspot

NOVEMBER 2, 2017

Every organization must develop its own unique sales process based on its market, vertical, products, and industry position. Decision criteria: What are the formal evaluation criteria the organization is using to pick a vendor? Decision process: How will the organization pick a vendor; i.e. what are the specific stages?

Ideal Customer Profiles 101

Ideal Customer Profiles Urgency Marketing Marketing Prospects Vendors 101

The Effective Marketer

MARCH 22, 2012

Stage 3: Vendor Selection. Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). The Complete B2B Persona. Stage 1: Education.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Strategic-IC

JULY 28, 2021

We are inundated with stimuli, offers, vendors, sellers, and resellers. Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. Persona level personalization + Industry pain/challenge. We want to be engaged, entertained, stimulated, etc. is unique to us. ABM program type: One-to-few.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

DivvyHQ

AUGUST 7, 2018

And many knowingly choose that; they simply don’t do any segmentation or audience persona development and opt for blasting one-size-fits-all content to a big list. For each product/service area, list 1-3 personas or audience segments that are the most relevant and reachable via the content initiatives you manage/contribute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. And most B2B businesses sell on primarily a vertical or horizontal basis. Psychographics.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Strategic-IC

JUNE 26, 2018

ABM also helps to move perspectives of your business from ‘just a vendor’ to ‘a trusted partner’, and equip account teams with the tools to enable and uncover new opportunities and conversations. It aims to build value, trust and develop buy-in with large numbers of people across varying business functions and decision-making units.

Account Based Marketing 48

Account Based Marketing ABM Marketing Automation Services Effectiveness 48

Terminus

APRIL 19, 2017

That cookie data is then transmitted back to the retargeting vendor and used to display ads to that user based on the specific pages that they visit and their behavior on those pages. Our AdOps team is focused on delivering the highest quality impressions from your target accounts and personas at the lowest cost.

Account Based Marketing 32

Account Based Marketing Paid Search Agency Mobile Advertising Marketing & Strategy 32

Heinz Marketing

APRIL 4, 2022

Vendors were very big on replicating that in person feel virtually and I think we saw very quickly, it wasn’t the same. Talk a little bit about some of the vendors you work with that have made this possible. Let’s talk about that executive experience and its impact vertically. Dana : Sure. Dana: It is purple cork!

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Vidyard

JUNE 15, 2020

Secure More Event Meetings Conferences and events can be disorienting for prospects, who often receive a torrent of emails from all vendors, all at once. Teams can create video libraries (known as hubs) for different verticals, use cases, or sales stages. Video can play an important role throughout the entire sales process.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

The ROI Guy

APRIL 15, 2014

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. It is typical for vendors to focus on their solution and what it can do.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Terminus

SEPTEMBER 24, 2017

Personalized outreach by persona — Deliver a tailored message to each persona and align tactics to each stage of the buyer’s journey with the most precise and granular targeting in B2B advertising. However, that’s exactly what every other vendor is doing, so attendees’ inboxes are flooded with conference emails.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Hinge Marketing

OCTOBER 16, 2013

Unlike other verticals within professional services, those in the technology services marketplace have long been accustomed to being early adopters. Prospective clients turn to referrals and online search as their top two methods for seeking out technology services vendors. This is understandable to a degree.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

TrustRadius Marketing

AUGUST 21, 2018

B2B buyers are more likely to buy again from the same vendor if their mobile experience is positive. An online experience designed specifically for smartphone users includes less text, square and vertical layouts and use video, images, and graphics. This is true for complex purchases in particular. Simplify your mobile experience.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40