ANNUITAS

AUGUST 21, 2023

Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens of Customer Experience (CX). And DX is the lens critical to optimizing GTM execution. What is CX?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. For others, it’s identifying a target account list. Ex: reach, engagement, engagement minutes, account coverage, meetings). Target Account List.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Consider Account-Based Marketing. Consider Account-Based Marketing. Have a Formal Marketing Plan.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Zoominfo

MARCH 9, 2021

A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Modern B2B

MAY 16, 2024

Let’s face it, executing excellent Account-Based Marketing (ABM) is challenging. All businesses, whether kickstarting with an ambitious pilot or managing mature programs, run the risk of conflicting priorities during campaign planning and strained team dynamics at the heart of execution.

Account Based Marketing 52

Account Based Marketing Enterprise Management ABM Work Management 52

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. After all, this personalized interaction that humanizes your persona beats a cold email. The B2B sales space is changing.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

The Forward Observer

DECEMBER 15, 2023

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. And, interesting fact – she’s Canadian!

Marketing Funnels 166

Marketing Funnels Top of Funnel Startups Buyer Personas 166

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. This brings us to personas.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

DECEMBER 16, 2020

And because of that, they’re left with unanswered questions, like: “Does someone on my team already own this account?” “Do From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. And, of course, it turns out the account is owned by a peer. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Heinz Marketing

JUNE 22, 2023

Maybe it feels like the committee you have drafted doesn’t address all of the nuanced details of the kinds of accounts your SDRs interact with the most? A quick recap of persona definitions: A Decision-Maker is someone who holds the power to say “yes” to a purchase. Who are the main personas Sales speaks with most?

Buy 104

Buy Ideal Customer Profiles Work Management Verticals 104

Martech

SEPTEMBER 18, 2023

Those are the demographic of accounts that we found are really looking to deliver an English ESL or a Spanish-to-English program. Where it comes together is really on campaigns, on the visibility of what are the types of accounts in our pipeline. What are the current types of accounts in our customer base? A: We segment by size.

Marketing Automation Services 123

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 123

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JUNE 26, 2020

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Find Your Buyer Personas. Finding and organizing buyer personas is a way to define characteristics of different potential customers. Quantify Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

JUNE 28, 2023

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics. When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. In the past, developing different personas and buyer journeys could be time-consuming and require a lot of guesswork. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 117

Ideal Customer Profiles Marketing AI Profiling Personalization 117

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Vision Edge Marketing

MAY 19, 2020

All programs you design and execute to bring your strategy to life, whether through tailored personalized account based marketing and/or outbound and inbound lead generation, that include tactics such advertising, promotion, SEO, brand building, event, influencer marketing, content marketing, social marketing are in the downstream.

Lead Ranking 294

Lead Ranking Lead Scoring Planning Work Management 294

Martech

FEBRUARY 16, 2023

Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” Now we’re much bigger and broader and do everything from executive search to more high-value transformational consulting.

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Martech

NOVEMBER 17, 2021

“Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Persona-specific and personalized ads. Wasted media.

Advertising Channels 117

Advertising Channels Campaigns Merchandising Optimization 117

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. This is exactly where social media comes into play.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Accountability & Measurability Prove ROI: Clearly defined KPIs make it easy to justify marketing investment in manufacturing/industrial contexts.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Explainers like “ What is a checking account? Share customer stories.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Martech

OCTOBER 13, 2023

Qualitative (Voice of the Customer, persona-based) research will give you a window into the company’s decision-making process and the individuals who are part of it. A seasoned executive responded, “They do if they want to be in business a long time.” Who are the personas involved? Who is staying and why? Who is leaving and why?

Ideal Customer Profiles 121

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 121

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? Know who your buyer personas are. and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. To simplify the hiring process, we interviewed Shawna Boyce, our Executive Director, to outline the skills and characteristics that a VP of Marketing job description should include.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Sword and the Script | B2B

SEPTEMBER 19, 2023

Or worse we’ve seen an ideal customer profile (ICP) or buyer persona on a slide once or twice. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Ideal Customer Profiles 90

Ideal Customer Profiles PR Buyer Personas Marketing Management 90

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. Both departments work together with a singular focus – to meet the needs of high-value accounts. Advertising in Inbound vs Account-Based Marketing Most B2B marketers are leveraging an Inbound playbook.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

B2BMarketing.net

APRIL 8, 2024

In the realm of account-based marketing (ABM), the expectation of the relationships between agencies and clients has evolved. Today, businesses seek partners capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

DealSignal

MAY 8, 2023

Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative. Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? The sales and marketing teams collaborate in account-based marketing to identify the most eligible accounts for conversion into customers. Account-Based Marketing Examples.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Moreover, the COE is instrumental in establishing governance and accountability within ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Leadspace

MARCH 31, 2022

The project scope was focused on inbound leads generated from two product lines with separate buying personas, and an existing marketing technology infrastructure that included a couple of Marketing Automation Platform (MAP) instances, batch data enrichment, standard website forms and basic lead scoring. . Campaign Better.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52