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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Statistics suggested that marketers’ spend on paid search rose 8.7% On the other end of the spectrum, organic search is not yielding ideal results for marketers. As marketers begin to struggle with both paid and organic search, previous research indicates that their lack of budget and resources may be contributing to the issues.

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Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

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Put Your Data to Work: The Complete Playbook

This playbook contains: Exclusive statistics, research, and insights into how the pandemic has affected businesses over the last 18 months. An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization.

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Top Lead Generation Statistics for 2018

Zoominfo

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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65+ Statistics About Artificial Intelligence

Zoominfo

We’ve compiled more than 65 statistics about artificial intelligence. 47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). Keep reading!