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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

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Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

A well-rounded approach to optimizing your scheduling should consider both industry-level trends and the engagement data behind your individual profiles and audiences. According to recent Sprout data , several social platforms have seen a large shift in the best times to post for optimized engagement. Optimal Send Times in Compose.

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The Three Remote Work Models

Zoominfo

“Building a successful remote work culture is about getting the job done and trusting that people have the maturity and responsibility needed to accomplish their work goals,” says Val Kirilova, head of people and talent at Rockerbox, a remote-first company. Employers need to be clear about what employees need to accomplish.

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Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

If on the other hand you’re still using a web-based testing tool like Optimizely or Adobe Target to run your onsite campaigns then read on, as this guide is primarily for you. But first, a cautionary tale: Always optimize for downfunnel outcomes, not onsite vanity conversions. true : false; }. function key(obj) {.

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Our Favorite Trends from Litmus Live

Litmus

We were so inspired by Chris’s talk—and our successful Live Optimization sessions—that we brought the topic to our first Live Optimization Webinar. With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020. Also, you’re going to need coffee. Lots of coffee.).

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Email inspiration: 16 places to look for exciting email examples

Litmus

See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). The Open Rates Newsletter from Val Geisler. But what you don’t know is how it actually performed. Just because you liked it doesn’t mean the senders’ entire audience did, too. Want more ways to improve your newsletters? Phrasee’s newsletter.

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