Remove Optimization Remove ROAS Remove Search Engine Marketing Remove Search Marketing
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How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit? What is the intrinsic ROAS value of the group?

ROAS 40
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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

The failure to adopt and implement automated solutions to gain greater scale and higher granularity of targeting will ultimately mean losing market share to those who have already made the leap. Introducing Senior Digital Marketing Analyst Brian Lamb. The Power of Data Science and Intelligent Bid Optimization.

ROAS 40
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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. Two, it executes in a way that optimizes toward (and hopefully achieves) your goal in aggregate across the group.

PPC 40
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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Paid search bidding optimization is best done by bidding using your conversions or revenue data to inform the model. The only way you can know is by constantly testing what’s possible.

PPC 40
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What is Google Shopping and How Does It Work?

seo.co

The rise of Amazon and Amazon marketing made this clear. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Google Shopping is an online platform for searching, comparing, and shopping for physical products across multiple online retailers.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. In this article, we’ll explain the key advantages of employing bid optimization technology, and why it’s the best option to achieve this goal. The Challenges of Manual Bidding. Dealing with Averages. Answers on a postcard.

SEM 40
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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

Most advertisers consider paid search management software the solution to all their problems. Invest in automation technology and eliminate the guesswork of optimization. What to Look for in Paid Search Management Software. Search Yahoo Gemini Yahoo Shopping AOL Ask.com Baidu Yandex Naver.