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CCPA: What B2B Marketers Need to Know

The Point

This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. provide the option to opt out of the sale of a consumer’s personal information. .

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use. Figure 1 : Companies were most interested in compliance, judging from CCPA projects in 2020.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Between browser-level blocking, ad-blocking apps, and new regulations like GDPR and the California Consumer Privacy Act (CCPA), the traditional cookie marketers have relied upon for 25 years will soon be obsolete. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. That’s iPhone.”

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The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

Zoominfo

At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States. Naturally, business leaders are asking the question: What does the CCPA mean for my business? What is the CCPA? When does the CCPA go into effect?

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Five Key Takeaways for CCPA Compliance

Heinz Marketing

This year, California’s CCPA law came into effect, and with that in mind I was asked to put together a document of recommendations for making sure we stay ahead of CCPA, so we stay compliant. So, with that disclaimer out of the way, here are my 5 key takeaways for B2B CCPA compliance. You read that right.

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CCPA Quick Facts for Marketing

Oktopost

The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information. Due to the expansive, borderless nature of the internet both the GDPR and CCPA have extraterritorial reach and enterprises should be taking care to ensure compliance.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023. Right to Know.

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