Remove Opt-in Remove Terms and Conditions Remove Transparency Remove Trust Marketing
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Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success

Orange Owl Blog

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. What is Ethical and Transparent Marketing in B2B?

Ethics 52
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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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Guarantee trust by handing privacy power back to the consumer

Martech

But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust with their loyal customer base. How often have you nonchalantly scrolled through a Terms of Service page only to click “accept” without reading anything at all?

Privacy 105
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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Transparency. We are living in strange times.

Privacy 95
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How Content Marketing Can Address Industry Disruption in Capital Markets

ClearVoice

A rise in retail trading algorithmic trading in significant new regulations — Capital markets have shifted from an institutional-focused segment to a topic that is appealing and interesting for a broad population: According to Gallup, 61 percent of Americans own stocks or are fans of other capital market products.

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Consumers Say They Will Trade Personal Data For These Benefits

Salesforce Marketing Cloud

Yet regulations such as Europe’s General Data Protection Regulation ( GDPR ) and industry frameworks such as Apple’s App Tracking Transparency ( ATT ) require this type of consent. And what do terms like “tracking” even mean? We say one thing and do another; we demand transparency but we don’t read terms and conditions.

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B2B content marketing: 8 “IN” practices to adopt in 2025

Exo B2B

What better way to kick off 2025 than with a roundup of the best practices that will shape B2B content marketing this year? She believes that by 2025, B2B content marketing will evolve towards greater authenticity, depth and human relationships. So, what will be IN and OUT in B2B content marketing in 2025?