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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Transparency. We are living in strange times.

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Consumers Say They Will Trade Personal Data For These Benefits

Salesforce Marketing Cloud

Yet regulations such as Europe’s General Data Protection Regulation ( GDPR ) and industry frameworks such as Apple’s App Tracking Transparency ( ATT ) require this type of consent. And what do terms like “tracking” even mean? We say one thing and do another; we demand transparency but we don’t read terms and conditions.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. In a Nutshell Looking for a Clearbit alternative?

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7 Tips for Managing Remote Teams

TrustRadius Marketing

Recent studies have identified remote work as “an overwhelming success” in terms of productivity and positivity towards remote work. . Mid-career parents are likely to face very different working conditions and obstacles than someone right out of college living on their own. Challenges in Managing Remote Teams.

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How Demand Gen is Evolving in 2018

SnapApp

The numbers echo this sentiment: As of 2017, data shows content marketing has grown to the point where nearly a third of all business spend more $500,000 per year on it—and half of all businesses in the same study have a separate content marketing department. Cultural Shifts in Sales and Marketing Approaches.

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How Demand Gen is Evolving in 2018

SnapApp

The numbers echo this sentiment: As of 2017, data shows content marketing has grown to the point where nearly a third of all business spend more $500,000 per year on it—and half of all businesses in the same study have a separate content marketing department. Cultural Shifts in Sales and Marketing Approaches.

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