article thumbnail

Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. The challenge for marketers is that forms are still essential to lead generation and sales.

Opt-in 67
article thumbnail

Web analytics is badly broken 

Martech

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard.

Analytics 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HubSpot’s July releases: A manager’s guide

Martech

These terms can be set to trigger automated workflows (i.e., The Marketing Emails commenting feature allows teams to collaborate on email creative and settings. there is now a built-in dismiss button that closes the banner if your website does not use the “Require Opt-in” functionality. Get MarTech! In your inbox.

article thumbnail

DealSignal vs. SalesIntel: Best SalesIntel Alternative

DealSignal

We strip away the marketing jargon to present what each platform truly offers. In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. A key attribute of DealSignal is our unwavering focus on the quality of data.

article thumbnail

Transforming the B2B2C model: Stanley Black & Decker’s journey

ClickZ

Each market or brand had its own separate database, hindering effective consolidation and activation of the end-user data. The journey began with the company recognizing the importance of compiling an end-user database and deploying suitable marketing technology.

article thumbnail

What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. This includes implementing double opt-in for forms, documenting consent by users, and giving users the ability to control their subscription preferences. Do they need to comply?

article thumbnail

Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Privacy policy notifications. One insightful metric you may not have thought of? Read rates.

Open Rate 112