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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Learn how Bluetext can help you leverage your B2G Public Relations Program.

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

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5 Reasons to Love Listicles – And Why Every Brand Should Use This Tactic

Brandpoint

Our brains simply love this type of ordered copy because it makes it simple to process information. This is particularly important for the online marketer who must captivate readers who spend mere seconds on a page before deciding to stay or click away. Consider a listicle a mini storybook for adults. Our brains love lists.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content. Earned media is basically public relations, though it can be much more. But don’t forget about earned and paid media, either.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing is A Loss Leader Activity.

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New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World

Vidyard

Media Contact: Josh Swarz, Big Valley Marketing for Vidyard – press@vidyard.com Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com The post New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World appeared first on Vidyard.

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4 Easy, Low-Cost Ways to Market Your Nonprofit in 2020

SmartBug Media

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. A national digital marketing company, SmartBug understands the importance of a digital footprint.

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