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How to Write a Case Study that Converts Prospective Buyers into Customers

Single Grain

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. And even when they do, the case studies do not tick the right boxes. This post will dive deep into written case studies, what they are, how to create them, and the tips that make the case study writing process painless.

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Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success

Orange Owl Blog

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. For example, sharing honest case studies or providing accurate data about the limitations of your services builds confidence.

Ethics 52
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What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

It’s always frustrating when people with access to a new app or social media network declare themselves marketers when they’re simply plugging in information and hoping for the best. Case in point, market segmentation. “Things like cookies can only do so much, and a lot of people are not opting in for them anymore.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

For example, you may have an ebook on social media marketing that you offer across your entire site. We’ve written a case study that shows how Whole Whale increased email signups 100% and lifted conversion by 62%. Emphasis on the word “usually.” In that sense, content upgrades are a lot like lead magnets.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. What Is Exit-Intent®?

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The Step-by-Step Guide to Conducting a Content Audit

Single Grain

An audit will tell you where you need to focus your future efforts in terms of both an SEO and content marketing perspective. Whatever the case may be, being clear about your intentions ahead of time will help to streamline the process and minimize extra effort. What Is a Content Audit? In other words, it’s a quantitative collection.

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. Aharon Aviram [ roniav@bgu.ac.il ], Center of Futurism in Education, Ben-Gurion University, Israel. [ [link] ]. Yoram Eshet-Alkalai [ yorames@openu.ac.il ]. Chais Research Center for the Integration of Technology in Education, The Open University, Israel. [ [link] ].