Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. But make sure there’s plenty of room to adapt and change in your marketing strategy.

Trends 336

Trends Planning Enterprise Management Paid Search Agency 336

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. How can marketers ensure their ads are welcomed rather than resented? One solution is to give consumers more choice and control over the ad-related content they see. One solution is to give consumers more choice and control over the ad-related content they see.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. More than half expect that performance will get back to normal within the next two years.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

FEBRUARY 1, 2021

Compare that to twenty years ago – when only about 50% of adults used the internet. The digital era has led to changes in the way brands market their products and services. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. The Shift to Customer-Centric Marketing.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.”

Advertising Agencies 101

Advertising Agencies Planning Mobile Advertising Budget Programs 101

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. percent) and conversions (24.7 The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 288

Content Marketing Lead Scoring Lead Ranking Planning 288

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. So, I caught up with Udi the other day to get his view on where Brand — with a capital B — stands today. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 312

CMO Advertisements Advertising Paid Search Agency 312

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers. On average, Americans who shopped during the 2022 holiday season intend to spend 39% less this year.

Gartner 108

Gartner Marketing Report Planning Paid Search Agency 108

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Branding Brand Identity 119

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. What is Seasonal Marketing? Season-based sales coincide with occasions when consumer emotions are high. Yet, just like in consumer-facing industries, seasonal trends can significantly impact B2B businesses too.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Why we care. The adtech supply chain is part of a larger system that companies can impact by changing how they do business.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Work Management Marketing Management 97

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

Statistics 83

Statistics Work Management B2B Marketing Marketing Management 83

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Why Content Marketers Should Beware of Medical Misinformation. What makes this advisory unique? But misinformation at this scale isn’t new.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop. As of last year, Google was still processing 8.5

Marketing AI 116

Marketing AI Google Lead Scoring Lead Ranking 116

Sharpspring

JANUARY 11, 2023

As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 121

B2B Marketing Budget Programs Spending B2B 121

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As the pandemic ended, it became clear these were not just trends but permanent changes.

Marketing AI 111

Marketing AI Paid Search Agency Allocation Marketing Management 111

Martech

MARCH 20, 2024

” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Why it’s important.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing AI 121

Marketing AI Campaigns Ad Building Paid Search Agency 121

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Paid Content 136

Paid Content Enterprise Management Work Management B2B Marketing 136

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. We have been doing this for years.

B2B Marketing 107

B2B Marketing B2B Enterprise Management Paid Search Agency 107

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. 2 most important factor for US brand-side marketers when selecting an agency.”

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Start with soul searching What is your why? Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Branding 99

Stevens & Tate

MAY 3, 2023

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well. This updated journey is referred to by many as the consumer decision journey (CDJ).

Marketing Funnels 96

Marketing Funnels Purchase Top of Funnel Peer-to-peer 96

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 123

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. That leaves nearly three quarters of consumers who have murkier ideas on the subject. Why we care.

Gartner 134

Gartner Paid Search Agency Opinions Internet Marketing 134

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65