Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

NetLine

AUGUST 23, 2022

So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. . Flagship Stats From the 2022 Report. eBooks were 4.8x eBooks represented more than 43.3% We get that.

Marketing Report 52

Marketing Report Stats B2B Marketing Work Management 52

ClickDimensions

OCTOBER 31, 2019

Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying things in the business landscape today that can really keep marketers up at night. We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying.

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Marketers who use segmented campaigns note as much as a 760% increase in revenue. >59% of marketers say email is their biggest source of ROI.

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . source ).

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. Hire, hire, hire.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Hubspot

SEPTEMBER 8, 2011

Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. It's no coincidence that we've described the stats as fascinating. Tweet This ).

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Backing up information with relevant stats can solidify points made throughout a B2B blog.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

QuanticMind

APRIL 24, 2018

Today’s marketing and advertising leaders have more data than they know how to manage. Over the last five years, advancements in machine learning have equipped marketing teams with the ability to reach customers with on-target, precise messaging. This information helps marketers gain contextual information about their audiences.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Liveintent

OCTOBER 3, 2018

With more than 70 million millennials in the US, and almost as many Gen Z kids right behind them, marketers must shift their approach to target these important economic giants. The post 3 Stats That Will Challenge Everything You Thought You Knew About The “Retail Apocalypse” appeared first on LiveIntent Blog.

Stats 66

Stats Amazon Mobile Marketing Rules 66

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Even though eBooks were the most in-demand format for users (representing 43.3% of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

LeanData

NOVEMBER 4, 2020

So, you want to improve how you manage your Marketing and Sales data. Maybe you’ve read some eye-opening stats about the harmful effects of poor data. Or, deep down, maybe you know that a strong data management strategy is the cornerstone of modern marketing and selling. . Maybe you’ve been given a mandate from leadership.

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

NetLine

AUGUST 9, 2022

Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing. . Convince & Convert is one of the top marketing blogs in the entire world, so any chance we have to contribute there is a welcome one. . 7 Content Marketing Takeaways From 4.6

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Pruning should be a regular part of your content marketing strategy. The same concept goes for your website. Quick Takeaways.

Marketing Websites 359

Marketing Websites Lead Scoring Lead Ranking SEO 359

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Customer retention marketing stats. Get It Now!

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan. Conversion goals are not atomic.

Email Marketing 215

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 215

Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end? highlight to tweet).

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

Webbiquity

AUGUST 17, 2021

Other interesting stats include: 38% of users are aged 50-64 years old. She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon.

Social Media 360

Social Media Advertising Channels Media Business 360

KEO Marketing

DECEMBER 27, 2016

80% of users said they would register for a whitepaper/ebook. The way to connect with these people is to have a strong content marketing plan. What is content marketing? Content marketing is a strategic marketing campaign of creating and distributing valuable, relevant content to attract and retain a targeted audience.

B2B Marketing 48

B2B Marketing Stats Advertising Agencies Planning 48

The Point

APRIL 19, 2017

But it’s important to define, recognize, and plan for content that appeals to the right prospects depending on the type of campaign or your marketing objectives. Are the topics and stats current—no more than a year or so old? Content length (like shelf-life) is a perennial topic amongst demand generation marketers.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Lead Forensics

APRIL 3, 2024

But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. The concept behind account-based marketing (ABM) is the same. Monitor all your numbers.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

nDash

NOVEMBER 3, 2021

Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Whitepapers & eBooks. Case Studies. How about the worst?

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online. Become a Data Authority.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Crimson Marketing

APRIL 16, 2015

Content marketing has reached a pinnacle. Though more and more investment is being made in content marketing, challenges remain: Only 42% of content marketers believe they are effective with #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. eBooks represented 33.6% You don’t need the entire B2B market to buy from you. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52