Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Each piece of your content marketing works to reinforce this message, as well.

Marketing & Strategy 278

Marketing & Strategy Marketing Strategy Content Marketing Planning 278

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? Content marketing.

PR 80

PR Tips Public Relations Work Management 80

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Stage Three: Close.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

ClearVoice

MAY 12, 2020

You can download an ebook version of this post as well. Whether it is the Public Relations, Marketing & Communications, Digital and Social, Human Resources, Hiring Managers, Legal, etc., Your PR team should be well-equipped with information from your CMP on how to move forward during a crisis. Click To Tweet.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Hubspot

JULY 26, 2016

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. One of the major benefits of using a CPL campaign is omnichannel marketing.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. At HubSpot, we know the struggle.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Metadata

MAY 4, 2021

Metadata is the first demand generation platform for B2B marketers. It’s changing the way B2B marketers scale and experiment with paid social campaigns. What was your journey to becoming a Senior Content Marketing Manager? Describe a day on Metadata.io’s remote Marketing team. I’m a marketer marketing to other marketers.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Bluetext

APRIL 9, 2018

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. But how do you know if your PR program is achieving the right objectives? Download the Bluetext Guide to Metrics-Driven PR.

PR 20

PR Public Relations Budget Programs Validation 20

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. For example, someone searching for a PR agency won’t just search “PR agency.” Create buyer personas.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Sharpspring

MAY 9, 2022

Businesses, agencies, and organizations can elevate themselves to the status of thought leader through educational webinars run by experts on the team or through eBooks written by subject matter experts within the organization. Marketing Strategy. Increase organic reach and PR opportunities. Social Strategy. Be(come) Memorable.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Brandpoint

MARCH 26, 2020

It can cause a massive backlash, not to mention look like a desperate marketing ploy. Use strategies that provide opportunities to focus on your designated market areas (DMAs). The post 4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year appeared first on Brandpoint. Maybe certain states or cities?

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. While Facebook still offers a number of tools that help you reach your target audience, recently, the social media giant shifted from a marketing focus to one that is grounded in connecting people.

Public Relations 65

Public Relations Social Media Paper FAQ 65

ClearVoice

AUGUST 7, 2020

Download our free ebook on teamlancing. I have had my own PR firm for 22 years and have been partnering with other publicists on client accounts since 2007 when I formed TO Media Co. ,” shared Allison Spragins Olmstead , who describes herself as the “OG of teamlancing” and represents brands including Laura Ashley and Rugs.com.

Advertising Agencies 104

Advertising Agencies PR Paid Search Agency Network Marketing 104

Schubert B2B

JANUARY 8, 2019

B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. It happens, but the way you respond can turn a bad situation into good B2B PR. in Marketing. That includes online reviews. Genuine Reviews. You goofed up.

PR 74

PR Public Relations B2B Sales Press 74

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Televerde

DECEMBER 14, 2020

Lead generation is an essential part of any marketing program. In fact, not surprising, the top priority for marketers is lead generation. Content Marketing. Content marketing is the bread and butter of your lead generation strategy. Email Marketing. Focus Your Marketing Strategy on the Right Lead Sources.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

ClickDimensions

OCTOBER 31, 2019

Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying things in the business landscape today that can really keep marketers up at night. We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying.

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

Hubspot

JANUARY 11, 2011

Inbound marketing best practices that yield positive results! In HubSpot's latest eBook , written in collaboration with best-selling author David Meerman Scott , we cover a number of marketing strategies used by 11 different organizations. Can you identify with any of the stories featured in this eBook?

Online Marketing 28

Online Marketing Examples PR Hubspot 28

Schubert B2B

JUNE 19, 2018

(Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

ClearVoice

DECEMBER 18, 2020

If you’d like to track the trajectory, you can brush up on the terminology of teamlancing and download a free ebook on the topic. In his role as a PR Consultant at U.K.-based based Mediaworks Digital Marketing Agency , Patrick O’Kane offers his clients advice on “how to position their brand in both online and offline publications.”

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

NetLine

JANUARY 2, 2019

Keeping it real: cutting the fluff around what works and what’s next for content marketing. Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. Check out Tim’s refreshing realness and clear vision on what works and what’s next in B2B marketing.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Launch Marketing

FEBRUARY 20, 2019

These represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution. Now, we’re not going to tell you it’s easy to accomplish content marketing objectives like these.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 48