Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 343

Marketing Budget Marketing Budget Creation Budget Programs Research 343

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Why did we choose these KPIs?

Top of Funnel 133

Top of Funnel Planning Product Ad Frequency 133

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Benefits of PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Directive Agency

APRIL 2, 2019

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. Did you know our subtitles are interactive? I’ll break down each and discuss various misconceptions so you are confident in which search marketing service (maybe both!) SEO vs. PPC Misconceptions. Word by word.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Hubspot

FEBRUARY 19, 2019

Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing. Here, learn what our team figured out about advertising on Reddit, and whether it's worth the attempt for your own company. Begin engaging with your subreddit communities.

Cost Per Click 77

Cost Per Click Advertisements Advertising CPC 77

Martech

AUGUST 25, 2022

Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Campaigns 112

Campaigns Paid Search Agency PPC ROAS 112

Envy

NOVEMBER 12, 2018

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward. The next step though, in our experience, is perhaps the most potentially disruptive part in the process because this is the point you’ve gotta make final decisions about what you really need, and how much to pay.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Planning 91

KoMarketing Associates

MARCH 20, 2018

In fact, a report from Walker shows that by 2020, customer experience will overtake price and product as the key brand differentiator. So how do we create the best experience for our customers? Take for example the term “marketing automation.” In marketing, things can move quickly. PPC & SEO Alignment.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

QuanticMind

SEPTEMBER 21, 2018

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. However, with all of the advantages PPC advertising provides, it is easy to allow budgets to bloat out of control. And often, PPC advertisers worry about whether they are getting enough for their money.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. That’s our “why.”

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Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. What best practices should demand marketers be following in this current environment?

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Sprout Social

SEPTEMBER 12, 2022

If you don’t have the resources to grow or train a social team, an agency is a must. If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. Industries served: Marketing & Advertising, Nonprofits, Transportation.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? This requires delivering stage-specific marketing messages throughout their journey. If you’ve never segmented leads before, it’s a critical marketing strategy, yet easy to implement. Utilize PPC ads.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Onalytica B2B

NOVEMBER 17, 2016

Influencer Marketing- something you’ve probably heard a lot about recently. The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. CUSTOMER RETENTION. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

SmartBrief - Marketing

SEPTEMBER 18, 2023

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

seo.co

DECEMBER 19, 2020

Affiliate Marketing 101. Types Of Affiliate Marketing. Affiliate Marketing Demands Brand Awareness. Enter, affiliate marketing. In fact, affiliate marketing is how many digital entrepreneurs get started, but these links don’t generate sales on their own. Affiliate Marketing 101. Table of Contents.

Paid Content 64

Paid Content Lead Ranking Advertising Agencies Planning 64

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. We even did a little research of our own and it turns out, more than 80% of businesses believe AI tools will positively impact their business in three years or less.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

BenchmarkONE

NOVEMBER 19, 2020

It’s also a huge component of your PPC advertising tactics. . However, Google considers customer satisfaction alongside the price you are willing to pay for an ad. If you have a marketing plan , then you probably already have your target audience defined. Download our Buyer Persona Workbook. . Competitor Keywords.

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Outgrow

AUGUST 12, 2021

The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. This is why they have great ROI relative to other marketing initiatives. Need More Interesting Ideas for Interactive Marketing?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Unbounce

MARCH 23, 2020

At Unbounce, we’re doing all we can to handle our side of things best for you , so you can take care of the things that matter most —whether that’s how we’re answering current, immediate questions from our customers, or determining how we can best help small businesses generally as things progress.

Work Management 139

Work Management Paid Search Agency Marketing Management Curation 139

QuanticMind

MAY 23, 2019

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. Consider impressions and click-through rates.

PPC 40

PPC Advertisements Advertising SEM 40

Excelsior Research

AUGUST 21, 2022

Even though there are offline shops for the same business, the same products are sold online to reach new markets and gain more customers. Moreover, to gain more customer, different kinds of online discounts are available and the product is sold in cheaper price than the market price. Our Recommendation.

eCommerce 52

eCommerce Business Amazon Rules 52

BenchmarkONE

JULY 9, 2020

Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). It makes sense then to focus your PPC strategy there if you want to reach as many people as possible. So to help you out, we’ve compiled our favorite quick and easy AdWords tips.

Adwords 74

Adwords Small Business Marketing Tips Business 74

Televerde

JANUARY 23, 2018

Know the right marketing attribution metrics to demonstrate success. In the last installment of our series of posts on modern marketing success, we discussed ways to collect and maintain quality data. As revenue starts to roll in, you need to know which of your marketing activities are pulling it in. Closed/won value ($).

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 72

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. It's likely that the team at Sarto wanted to use an agency like Erba to raise awareness of their restaurant. Pricing Models. Fixed Rate.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

nDash

AUGUST 5, 2020

The debate of in-house vs. freelance writers has raged on since the dawn of inbound and content marketing. Your agency also has to deliver the SEO, PPC, social media, and advertising services that will make that content thrive. Taking the freelancer approach fixes this common digital marketing agency problem. The result?

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Work Management 98

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

LeadSquared

NOVEMBER 4, 2020

Amidst the unforeseen challenges and volatile market, the safest bet is being human-centric in all your marketing and sales efforts. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. How has the 2020-21 pandemic affected enterprise marketing?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52