Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? Best of all, it provides actionable advice for how you can fix them, before you hit send.

CAN-SPAM 111

CAN-SPAM Deliverability Phishing Domain 111

Webbiquity

MARCH 7, 2023

Not all of them are trustworthy. Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. As a consultant, always err on the side of the client. But always erring on the side of the client, always putting the client first, pays off big over time.

Consulting 349

Consulting Marketing AI Paid Search Agency Ad Building 349

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. What happened in September? Well, a lot.

Marketing AI 82

Marketing AI Email Marketing Phishing Ideal Customer Profiles 82

Litmus

MARCH 29, 2023

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Martech

MAY 30, 2024

But you can’t rely solely on them to fix deeper deliverability issues. of all emails worldwide were identified as spam, a 3% decrease from 2022 but still a significant reason for spam filters to become increasingly aggressive. Following that, they detect all spam triggers and assist you in automatically removing them.

Deliverability 63

Deliverability Outreach CAN-SPAM Domain 63

Litmus

NOVEMBER 27, 2023

Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days. All these standards aim to create a safer, more enjoyable experience for the average Gmail or Yahoo email user. One-click unsubscribes allow users to opt out of an email list easily.

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

Valasys

JUNE 6, 2023

Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. While we rely heavily on technology and the internet to carry out our daily tasks and responsibilities, cybercriminals are lurking in the shadows, ready to strike.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

ANNUITAS

MARCH 19, 2020

We all share concern over the health and safety of our loved ones during this humanitarian and health crisis – it’s truly something like we’ve never seen before. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ATAK Interactive

JUNE 9, 2017

Last month, one of the largest globally targeted ransomware attacks in history hit the news – taking out the computer systems in England and Scotland, disabling digital records and equipment in their healthcare facilities. Tell us some more about that – how does ransomware end up on someone’s machine? How do these attacks work?

Small Business Marketing 126

Small Business Marketing Phishing Business Work Management 126

ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Here’s how these trends will impact marketers in 2021.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. 3 emails, 3 problems. 3 emails, 3 problems. Email 1: Cardly.

Personalization 112

Personalization Phishing Work Management Customer Satisfaction 112

Webbiquity

JUNE 11, 2022

A talented and engaged workforce is one of the most valuable assets any company can possess. Image credit: stevepb on Pixabay. All staff members should be aware of the latest phishing scams and digital threats. Human interaction remains at the heart of all modern business matters, even when working in digital spaces.

Work Management 137

Work Management Marketing Management Phishing Terms and Conditions 137

Convince & Convert

FEBRUARY 21, 2024

This list of considerations applies to all AI tools. I center this approach on ChatGPT because that makes it more accessible and more easily understood since that’s what most people are using. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Adapt for your use as needed.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

Biznology

APRIL 13, 2021

By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. All of the people in the room at the time hear and possibly could have written down your comments. They could be recording the conversation on a separate device. Be careful what you disclose about yourself.

Phishing 104

Phishing Social Media Rules Impressions 104

Excelsior Research

NOVEMBER 29, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. A blog on how you can improve your business by using an appointment settings company. Phishing is the major setback that a company and its employees face.

Demand Generation Agencies 52

Demand Generation Agencies Phishing Privacy Policies Terms and Conditions 52

Martech

MARCH 5, 2024

Xfinity likely wanted to prevent me from visiting one of its stores or attempting to call or initiate a chat conversation at a random time. One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so.

Intent 104

Intent Phishing Barriers Vendors 104

Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

Phishing 66

Phishing Brand Identity Branding Domain 66

Valasys

SEPTEMBER 27, 2023

Cybercriminals target businesses of all sizes and industries, with small businesses being the focus of 43% of cyberattacks, according to a study by the Better Business Bureau. Remember, cybersecurity training is not a one-time event. One of the security measures is VPN. One of the security measures is VPN.

Small Business Marketing 52

Small Business Marketing Phishing Marketing Management Marketing & Strategy 52

Adobe Experience Cloud Blog

APRIL 27, 2020

Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. It’s not just about the health of your marketing strategy or your database!

Work Management 163

Work Management Product Phishing Skype 163

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. It’s another key tool in creating trust and a better subscriber experience, something we should all strive for at every level of our email program.

Email Marketing 129

Email Marketing Deliverability Planning Paid Search Agency 129

Zoominfo

JUNE 23, 2019

Companies across the globe experience more than one million phishing attacks each year ( source ). This practice has become so pervasive that all businesses and individuals must be proactive in their effort to protect themselves. How to Prevent Phishing Emails. How does phishing work? But, all is not lost.

Phishing 189

Phishing Zoominfo Domain SMS 189

Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Now, it should be hassle-free, with a one-click solution. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Setting it up involves adding a DNS TXT record with all authorized IPs.

Outreach 111

Outreach Effectiveness CAN-SPAM Domain 111

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Goolara

FEBRUARY 14, 2023

And Yet… We still see this: I’m assuming their email marketing software uses “ExampleContactFirstName” as its placeholder. One thing is indisputable: They don’t follow the paths forged by others. Here are two emails I recently received on my iPhone: And here are the same emails on the desktop.

Phishing 59

Phishing CAN-SPAM SMS Template 59

Biznology

AUGUST 7, 2014

(I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.) Phishing is a real danger. I can only imagine that they just aren’t thinking about phishing attacks. Marketers are thinking about marketing. Internet Marketing'

Phishing 80

Phishing Internet Marketing Paid Search Agency Marketing 80

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 Although some inbound marketing content might entail more business-related reading, you’re still competing for your distracted persona’s attention.

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email marketing audit is performed for several purposes. Subject Line.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Embarking on this journey When I started learning about email deliverability, technology is the area I assumed I’d be focused on the most.

Deliverability 107

Deliverability Optimization CAN-SPAM Domain 107

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Read on (or jump ahead!): BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022.

Email Marketing 91

Email Marketing Design Trends Work Management 91

Valasys

SEPTEMBER 11, 2020

Companies, on average, take more than 90 days to identify a data brea ch. The above figure gives a sneak peek of the damage a data breach can inflict on your business. The following is a list of some of the major categories of data breaches, one should be familiar with: 1) Ransomware. 3) Phishing. billion in 2019.

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

Heinz Marketing

FEBRUARY 12, 2021

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Often, I see B2B companies with small marketing teams neglecting their web site. As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. Lastly, do not forget SEO.

Marketing Websites 128

Marketing Websites Allocation Privacy Policies Marketing Management 128

TrustRadius Marketing

SEPTEMBER 14, 2022

Creating a new password is one of the most common things you’re prompted to do on the internet. It’s also one of the things that makes you most vulnerable to hackers. One such solution is password managers, which store all your passwords in one place. How Do Password Managers Work?

Work Management 98

Work Management Marketing Management Phishing Internet Marketing 98

SalesIntel

JANUARY 8, 2024

These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. All you need to do is give an AI app a specific input. AI has evolved, but how does one now use it? One year ago, it couldn’t do that. Turning to AI, Binder made all the necessary inputs to get the app to do a bit of copywriting. Put the AI in charge? Get MarTech!

Marketing AI 110

Marketing AI Ethics Paid Search Agency Phishing 110

Martech Advisor

NOVEMBER 21, 2019

Email marketing can be a tough nut to crack. They go on to say that 94% of ransomware attacks start with a simple phishing email. Learn More: 7 Ways to Make Your Company’s Email Marketing Strategy a Success. Learn More: 7 Ways to Make Your Company’s Email Marketing Strategy a Success. Final Notes.

CAN-SPAM 79

CAN-SPAM Phishing Campaigns Paid Search Agency 79