Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

SendX

FEBRUARY 11, 2021

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Marketing Insider Group

MAY 13, 2021

It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Personal branding is when you market yourself and your work as a brand. You don’t have to spend time marketing yourself or finding new people to follow you.

Personalization 300

Personalization Branding Brand Identity Custom Publishing 300

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Want to be on this list or know others who should be on this live and annual leaderboard? Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated! Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Insider Group

OCTOBER 21, 2019

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. And one thing I know for sure: some events are better than others. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event.

Event Marketing 194

Event Marketing Marketing & Strategy Marketing Strategy Planning 194

Thinkers360

APRIL 28, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Thinkers360

APRIL 20, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Quick Takeaways.

Enterprise Management 335

Enterprise Management Paid Search Agency Work Management Traffic 335

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 143

Social Media Research Social Marketing Media 143

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated! Join us today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing. Quick Takeaways.

Planning 223

Planning Marketing Plans Work Management Marketing Management 223

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. By Peter Caputa. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

Thinkers360

MARCH 1, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Congratulations to all our Education influencers who participated!

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. Taking the time and effort to learn how to create high-authority content is worth the effort. They should provoke thoughts, ideas, or discussions among your audience. Source: [link].

Thought Leadership 203

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 203

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Thinkers360

FEBRUARY 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. The logic behind this is that the Instagram Reel algorithm favors recently published Reels over older ones. Do you know what the optimal Reel posting timing is for your brands?

Best Practices 104

Best Practices Ad Frequency Analytics Demographics 104

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 81

Marketing Budget ROI Marketing & Strategy Marketing Strategy 81

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Thinkers360

APRIL 7, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. I use it most often for rewrites,” says Bedell. “I I use it most often for rewrites,” says Bedell.

Marketing AI 120

Marketing AI PR Work Management Marketing Management 120

Thinkers360

MARCH 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Navigate the Channel

JULY 21, 2023

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

The Marketing Blender

MARCH 15, 2021

How do you best reach decision-makers in a time of ever-changing rules? Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? But do they really?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Thinkers360

APRIL 14, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

MARCH 17, 2021

According to a 2019 Putnam Investments survey , around 80 percent of advisors find new clients using social media sites , and , on average, those new client pickups added nearly $4.9 Social media continues to grow as one of the most valuable lead – generation platforms for financial advisors. million in assets.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118