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The Ultimate Guide To Email Marketing

CopyBlogger

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

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Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers

Benchmark Email

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting.

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The 2024 guide to email deliverability by Digital Marketing Depot

Martech

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

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Email marketing strategy: A marketer’s guide

Martech

We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Guide to Calls-To-Action (CTAs) in Email Marketing

Litmus

Every email has a purpose. CTAs help guide your subscriber to the primary action you want them to take. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? Enter: calls-to-action (CTAs).

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing.