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    [Marketing] If Your Case Studies Aren’t Telling A Story, You’re Making a Mistake
    Case studies are more than just an accessory for a marketing campaign or a perfunctory piece of content. Case studies are a keystone piece of content marketing that help turn potential customers into actual customers. There are strong reasons why more organizations should make active and deliberate use of case studies in their content marketing strategy. And of course, on your journey to use moving stories in your content marketing, remember to keep it interesting.
  • I-SCOOP  |  SUNDAY, JUNE 5, 2016
    [Marketing] Mobile data traffic from smartphones soars as smartphone market growth slows
    If you think there is a lot of mobile data generated by smartphones, hold on for much more. According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) of mobile data traffic […].
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Marketing] 21 Digital Marketing Trends & Predictions
    Opentopic blog >> The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next. The post 21 Digital Marketing Trends & Predictions appeared first on Opentopic. Marketing ROI Cmo marketing roi
    [Marketing] The Future of Security – How Vulnerable Is Tomorrow’s Data?
    appeared first on Marketing Insider Group. Marketing StrategyDespite all the advancements in data security, most companies are still vulnerable. Last year, 80 percent of US businesses were compromised, according to Microsoft Office’s – most of them small businesses. The post The Future of Security – How Vulnerable Is Tomorrow’s Data?
    [Marketing] Google Adsense rewards super-quick page loads
    Organic Search Search Marketing AdSense AdWord Chris Abraham Google Royal Wedding Search Search engine optimization WP Super CacheImage via Wikipedia. by Chris Abraham. Maybe the reason why you can't even quite get into the top-five or number-one spot on Google search is because you're not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages , especially when your modern CMS is backed by a database.
    [Marketing] The epidemic in B2B sales prospecting
    Featured Marketing and Sales Strategy Sales Conversations Sales Enablement sales prospectingMany B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition.
    [Marketing] Five Brand Building Tips for B2B Businesses
    Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Here are some ways you can position your brand: Target a niche group of people —The email marketing space is crowded with more than a dozen similar platforms like MailChimp , Aweber , and more. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers.
    [Marketing] 3 Simple Ways to Boost Your ROI on CX
    Brands & Marketers– It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). It doesn’t sound simple because, well, it. The post 3 Simple Ways to Boost Your ROI on CX appeared first on Opentopic.
    [Marketing] B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 So if you want to build a WOM marketing program, you must look at your reputation first - not your brand.
    [Marketing] Financial Justification / ROI – The Most Valued Content for 2013
    And one of the most important elements to providing the Best Buying Experience is for your marketing and sales professionals to provide the right content and consultative engagements to help your buyers overcome challenges, make the right purchase decisions, and drive competitive advantage. So what do your Customers think is the most valued sales and marketing content ? ROI Value Marketing IDC ROI tools Value Selling Financial Justification
    [Marketing] 3 Tips for Growing Your SEO Career
    B2B Online Marketing Blog Brand Management Search Engine OptimizationHow do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets.
    [Marketing] Case Study: Palo Alto Networks TCO Calculator
    The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks Alinean
    [Marketing] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool.
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Marketing] Producing and Hosting a Successful Webinar in 10 Simple Steps
    According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. And for many marketers, producing and hosting a live webinar looks like a daunting task. Demand & Lead Generation lead gen lead generation marketing webinars webinar webinar promotion webinars
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Marketing] 4 Ways to Delight Visitors With Your 404 Error Page
    Inbound Marketing Web Design Pop Culture Daily This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL.
    [Marketing] 5 Holiday Videos from 2016 That Bring Joy to the World
    Blog Marketing CommunicationsI never really liked the holidays, I’m not going to lie. Working at a grocery store in my teens meant angry shoppers fighting over the last frozen turkey, hearing the grocery store’s grainy loudspeaker belt out Mariah Carey’s “All I Want for Christmas is You” several hundred times per day, and of course, snow. None of this was my jam. But now that I’m older, the holidays represent some new fun traditions.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Marketing] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. In 2013, Mashable reported that 72% of consumers prefer an integrated marketing approach. With multi-touch marketing, you can: – Plan and forecast: marketing expenditure. – Streamline your marketing strategy. Identifying each channel that touches your target market and building out campaigns around them is where the multi-touch approach shines.
    [Marketing] Email Design: Our Favorite Newsletters
    In a recent study, the Direct Marketing Institute found that 48 percent of consumers prefer to hear from companies on a weekly basis, and that email marketing delivers a whopping 4,300 percent return on investment (ROI). Now how can you capitalize on your email marketing campaigns? For more marketing tips, guides, and inspiration, sign up for the VerticalResponse bi-weekly newsletter. Email Marketing email marketing email newsletters newsletters
    [Marketing] 12 Sneaky Psychological Biases That Affect How You Sell
    Sales and Marketing Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the floor for their next possession, you think to yourself, “This time they have to score. They’re due.”.
    [Marketing] 5 Blunders Made by Blogging Novices
    Your content creation efforts should always be tied into your larger marketing goals. By ensuring your blog plans support your other marketing efforts, you can get the most out of your content. Develop a content strategy that aligns with your marketing goals. Content marketing is not a quick win. Download Hinge’s Content Marketing Guide for Professional Services Firms for tips on creating content that builds credibility and demonstrates expertise.
  • KAPOST  |  MONDAY, OCTOBER 24, 2016
    [Marketing] Why Every Content Strategy Needs a Managing Editor
    Jane, a director of marketing at SaaS company, eagerly opens the email attachment. Jane, like many overworked directors and VPs of marketing, is responsible for developing call sheets, kill sheets, landing pages, slide decks, conference presentations and a comprehensive marketing strategy that includes the miracle of “free traffic” attracted by a steady outflow of valuable content. Who are your stakeholders and target market? Marketing Strategy
    [Marketing] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
    Digital Marketing Austin Austin Bike Tours Barton Springs Bike Rental BBQ Heaven Bicycle Sport Shop Bloody Mary breakfast tacos Cheer Up Charlies East Side Show Room Elephant Room geosocial Gowalla Halcyon Liberty MacBook Matt and Kim pedicabs Pfluger Pedestrian Bridge Progress Coffee Rio Rita Shangri-La South By Southwest South By Southwest Interactive SxSW SXSWi tacos Tamale House The Belmont The Ginger Man The Grackle The Jackalope Thunderbird Coffee Yelpby Jesse Noyes | Tweet this.
    [Marketing] Why You Need Long-form Storytelling to Become a Thought Leader
    Thought leadership, within the context of content marketing, exists to change and influence perspective. Thought Leadership content marketing storytelling thought leadershipThis is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why hours and hours are spent binging on television shows.
    [Marketing] What the GRAMMYS Can Teach B2B Marketers About Customer Experience
    August 31, 2017 by Carla Johnson Beyoncé. Bruce Springsteen. Tony Bennett. Yo-Yo Ma. Chick Corea. These are just a few of the thousands of music creators recognized by the. read more. Corporate Culture Customer Experience Employee Engagement Innovation Storytelling Brand Storytelling Carla Johnson CX Digital Storytelling Employee Communications Evan Greene GRAMMY GRAMMYs Intel Internal Communications Lady Gaga storytelling The Recording Academy Type A Communications
  • REACHFORCE  |  MONDAY, JUNE 20, 2016
    [Marketing] 5 Red Flags Your Marketing Strategy Isn’t Working
    As a business, you’ve likely had it drilled into you for years the importance of developing an effective marketing strategy. After all, without marketing, you’ll be hard-pressed to find customers, build a brand, and keep your business in business. Yet, while every business has a marketing strategy, not every strategy is performing as effectively as […]. Marketing Automation marketing automation
  • KAPOST  |  WEDNESDAY, MAY 10, 2017
    [Marketing] Here’s Why You Need a Documented Content Strategy
    The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. Beginner Content Marketing Marketing StrategyWhen building your content strategy, it’s easy to get caught up in the moment. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even.
    [Marketing] Survey: Twitter is More Effective Tool to Reach Local Audiences
    Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. The CMO of this company, with whom she works closely, knows marketing needs to show the C-suite a return on their new investments in technology and content.
  • OKTOPOST  |  TUESDAY, JUNE 20, 2017
    [Marketing] Using Social Signals to Improve your Lead Scoring
    How do you know if these … Marketing Automation Lead Manage Lead ScoringOn average, 75% of the leads you have collected are not ready to make a purchase. Not to mention, 70% of leads you collect are lost due to poor interactions and follow-ups. So how do you know when it’s time for a sales person to reach out to them?
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Marketing] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. 1) Content Marketing Clarity: OpenTable’s Voice and Tone Guide. Your marketing team can help refine copy, your product team can ensure that it’s accurate, and your sales team can verify pricing information. Branding Content Marketing Daily Canonical
    [Marketing] The One Customer Experience Factor B2B Buyers Want Most
    Customer Experience 2017 Merkle Loyalty B2B Report B2B Marketing Buyer Insight Buyer Journey Carla Johnson Customer Journey CX Digital Customer Experience Merkle Loyalty Solutions Type A CommunicationsSeptember 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” ” – Epictetus What bugs B2B buyers most? Feeling. read more.
  • I-SCOOP  |  MONDAY, DECEMBER 2, 2013
    [Marketing] Jay Baer on usefulness and true customer value
    Content Marketing Conference Europe keynote speaker Jay Baer wrote a book about the need to […]. Conference Content marketing Interviews Chuck Kent Jay Baer Youtility Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember the crucial role of the customer’s voice and of intent in a connected customer experience approach.
    [Marketing] 5 Reasons We’re Excited for #INBOUND17
    At the very least, you’ll have a chance to connect with vendors, thought leaders, and sales and marketing practitioners from around the world. The agenda features a wide variety of presenters and panelists, from authors to TV producers to sales and marketing professionals from virtually every industry. Lately there’s been a lot of buzz around account-based marketing , or ABM, and whether it can coexist with an inbound marketing strategy.
    [Marketing] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Content Marketing Blog Daily Canonical
    [Marketing] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation. As we look ahead to the future, we are seeing various forms of maturation in both customer buying behaviors and marketing.
    [Marketing] Affiliate Summit East: How to Stand Out in a Crowded Market
    This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. Swimming through the aisles were the affiliate marketers themselves – people who make their living by selling other companies’ products in return for a share of the revenue. This might be an actual product, marketing technology, or business method.
  • NUSPARK  |  SATURDAY, JUNE 26, 2010
    [Marketing] Marketing Automation- What It Is and Why Use It
    I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further influences a lead to become a sale. There is a pre-conceived notion that marketing automation is overly expensive, but that is not the case.
    [Marketing] Landing Pages: Get Readers to Take Action
    Don’t like the way hard-sell marketers format long sales letters. Related posts: Content Marketing Results: Landing Pages Rule. Content Marketing How to.Tips Online Marketing Pathway to Profits converting readers to clients landing pages sales pages Wordpress sales pagesHow do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).
    [Marketing] 6 Design Tips to Make Your Email Newsletter Visually Appealing
    Email Marketing design tips email newsletter Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. “I think the most important aspect of a newsletter is that it’s visual and engaging,” says Cassandra Velez with The Boxing Club.
    [Marketing] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    B2B Online Marketing Blog Social Media Strategies Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Instead, Facebook will focus on giving its users more content that they care about.
    [Marketing] 135 Icons For You to Use Whenever, Wherever [Free Download]
    To help you keep your marketing content in tip-top visual shape, we''ve released a brand new download: 135 free icons you can use any time, any place in your marketing. We''ll walk you through 10 different ways you can use these icons in your marketing. For example, a blog post about marketing analytics -- you''re not going to take a picture of a computer screen to show what analytics are. Ready to iconify your marketing? inbound marketing Design
    [Marketing] Just as You Always Suspected: Nobody Believes Marketing Effectiveness Measures
    So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details. And that, my friends, is the problem in a nutshell: financial managers have almost no confidence in marketing measurements, and marketers don't even realize how bad things are.
    [Marketing] What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture
    If I want to find commentary, behind the scenes, or other interesting interaction with movies I love, I have to turn to the Internet to find it—and in this space, many production companies have found a powerful way to do content marketing. Amidst all of this interest, only one brand could claim the Iron Throne of successful Game of Thrones marketing—and it happened to be a Scandinavian furniture maker. Social Media Marketing
    [Marketing] Content Marketing: Accuracy, First Impressions and Demand Gen
    Are your content marketing efforts going to impact demand gen ? Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.".
    [Marketing] What to look for in a Social Media Marketer?
    So since you can’t hire an expert, what qualities would make for a good social media marketer? Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media.
    [Marketing] How Social Commerce leads to Advocacy Based Marketing (ABM)
    This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Marketing] The Key to Growing Your Audience: Partner With Subject Matter Experts
    As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, yet knowing how to connect with such an expert requires skills that aren’t inherently part of a marketer’s usual wheelhouse. The Place Where Journalism and Digital Marketing Overlap. Content Marketing
    [Marketing] The Ultimate Guide to ‘Google My Business’
    Google My Business is a free marketing tool that connects customers with businesses. It’s prime marketing real estate. Small Business Marketing Google My BusinessHave you googled your business lately? What comes up? Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? It’s not a pipe dream.
    [Marketing] Why Retailers Need To Love Millennials This Thanksgiving Weekend
    Marketing CloudAccording to Nielsen millennials make up about one-fourth of the US population while they wield about $1.3 trillion in annual buying power according to Boston Consulting Group. In other words retail brands should always show be showing love to millennials. But since this is Thanksgiving Eve with the unofficially official start to the holiday shopping season less than 24 hours away, let's focus on the retail crush that is about to unfold over the next five days.
  • I-SCOOP  |  MONDAY, APRIL 10, 2017
    [Marketing] Give your salespeople tools and time to sell – sales success with Nancy Nardin
    Marketing has changed. However, has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force Automation? Interviews Sales ABM account-based marketing AI BYOA BYOD channel enablement CRM Nancy Nardin sales enablement sales stack Smart Selling Tools social sellingBuying behavior has changed. Sales has changed. Customer-centricity rules as customer buying processes continue to change.
    [Marketing] 4 Ways to really engage your customers on social media
    Public Relations Social Media Marketing Social Media/PR branding campaign contests customer engagement Customer experience email updates events Facebook graphics holidays images March Madness new traffic Papa John's reliable content social cause social media social media audience videosIt isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments.
    [Marketing] Is Video the Future of Direct Marketing?
    In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. A combination of webinars and training tools, this initiative marks the largest push in the company’s history to break into some of the most popular markets across the globe. Video continues to be a powerful tool for marketers today.
    [Marketing] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events.
    [Marketing] What is the ROI on Delight?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer delight customer experience customer service customer support long term ROI ROI short term ROI WestJet Airlines by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI.
    [Marketing] 6 Things Your Website Must Have To Get Found Online
    For example, on my site [link] captures “marketing” and “resources” as keywords, and describes what’s on the page. Mobile – While the topic of mobile marketing gets a lot of discussion in marketing circles, here’s the most important thing to remember: Optimize your website for mobile viewing. This article originally appeared on The Artillery B2B Marketing Blog (photo credit: heipei via photopin cc ). Search Marketing
    [Marketing] What You Need to Know About Email Feedback Loops – Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. I myself have used it quite loosely with my clients, disregarding the fact that many email marketers are unaware of what feedback loops (or, simply put, FBLs) actually are and how they can affect their email marketing efforts. Brands & Marketers
    [Marketing] Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic
    The post Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies.
    [Marketing] Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic
    The post Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies.
    [Marketing] Taking Your Storytellers from New Recruit to Article Promotion Champion
    Finally, your marketing team came together and developed a content marketing strategy for your brand, and you couldn’t be more excited to hit the ground running. You start corralling those around you—sales, marketing, project managers—to start on their brand stories, and oh, the excuses are endless. You can also ask other marketers or editors you admire for their recommendations, as well as tap into freelance communities.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Marketing] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. This is a classic case of marketing with the lights off. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. Problem is, you're also competing with every other marketer who wants their details -- so why should they give it to you ahead of the other guy? Publishing on an ebook marketing platform.
    [Marketing] The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
    Content Marketing Blog Daily TacticalKurt Vonnegut was not a copywriter. but he could have been. That's what dawned on me after reading "How to Write with Style," an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing -- rules that can be applied to any type of writing, including copywriting. How's this possible? How can a novelist and a copywriter base their work off of the same standard principles?
    [Marketing] If Content Is King, Then What’s Queen?
    In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you. Content is King, but marketing is Queen and the Queen runs the household.” But, these days, digital marketing has taken on so many dimensions—blogging, social media, infographics, etc.—that, Given the infinite number of marketing channels available, how do companies find the right “Queen” to suit the needs of B2B customers?
  • REACHFORCE  |  FRIDAY, JUNE 29, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Lead Generation: How 64% of Marketers Starve Sales of Opportunity. In this case, the reminder comes from the B2B Lead Roundtable Blog’s contributor, Brian Carroll, when he tells us that, “80% of Marketing-generated leads end up lost, ignored or discarded.”
  • REACHFORCE  |  FRIDAY, JUNE 29, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Lead Generation: How 64% of Marketers Starve Sales of Opportunity. In this case, the reminder comes from the B2B Lead Roundtable Blog’s contributor, Brian Carroll, when he tells us that, “80% of Marketing-generated leads end up lost, ignored or discarded.”
    [Marketing] Why B2B Marketers Should Focus on Lifetime Value
    Too many B2B marketers have a shortsighted view about objectives. By contrast, the successful marketer knows that marketing is a long-term process. Good marketers think about lifetime value, not just about how to get the most money out of each customer on every transaction. More info on how to create lifetime value can be found at the Fusion Marketing Partners website. . Technorati Tags: B2B Marketer , Lifetime Value , Marketing Strategy.
    [Marketing] Why Lead Scoring is the New Opportunity Stage
    Why Lead Scoring is the New Opportunity Stage is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Lead Scoring b2b marketing b2b sales and marketing lead generation lead managment marketing automation salesby Dan Pecoraro | Tweet this Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a “feel” for them, and happily sell ‘em an yellow Oldsmobile?
    [Marketing] 4 Ways Big Data Marketing is Going to Blow Your Mind
    The C-suite simply wouldn’t sign off on your big data marketing project until you could prove an ROI. Big data revolutionizes the way B2B marketers are able to reach their customers, build […]. Big Data MarketingWe understand. Now that it’s accepted as an industry standard, you’re just now getting on board. Relax! You’ve got time to catch up.
    [Marketing] How to Shorten the B2B Sales Cycle
    Lousy marketing and selling. Here is the Six Point Fusion Marketing Partners formula for reducing your sales cycle. Implement an efficient marketing and sales workflow and measurement system. The old saying that you can’t improve something you don’t measure certainly applies to B2B marketing and sales. Smart B2B marketers follow proven formulas to shrink the sales cycle and expand sales revenue.
    [Marketing] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    Market research is important because it makes you think beyond just one piece of content and instead about the impact it will have. From economic conditions, to political attitudes, to social media usage, the Pew Research Center website has a ton of free research that you can use to better understand your target market," noted HubSpot Content Strategy Manager Jami Oetting in her roundup of the best market research tools. Content Marketing Daily Canonical
    [Marketing] How to Use Data to Create Awesome Marketing Offers
    As a marketer, you work your butt off to generate awesome leads for your company. You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. I bet there are times when you felt like you’ve exhausted your creative marketing juices and are stuck trying to figure out what to offer next. Fear not, a simple solution to your problems is to use the intelligence you can collect from closed-loop marketing.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 7 Signs Your Candidate Is a Great Storyteller
    Based on interviews with marketing officers across the globe, announced that strong storytelling skills are primary on CMO’s lists when shopping for employees and agencies. Brand and marketing storytelling is a multi-channel animal. Inbound Marketing This post originally appeared on The Agency Post. To get more agency-related content, you can subscribe to The Agency Post here. Storytelling: It’s more than just a buzzword now.
    [Marketing] How to Set up LinkedIn Sponsored Updates
    Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy. Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates. To get more marketing tips and advice, subscribe to the VR Buzz. © © 2014, VR Marketing Blog. The post How to Set up LinkedIn Sponsored Updates appeared first on VR Marketing Blog. Social Media advertising linkedin Social Media Marketing social network Sponsor update
    [Marketing] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    So what’s a content marketer to do? Scenario two forces marketers to think about the people they are trying to reach, not the data provided by search engines—and as a result, it’s long-lasting. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. If a Tree Falls in the Forest… Marketers today are at a crossroads.
    [Marketing] 3 Tips to Extend Your Email Reach with Social Sharing
    Email Marketing email marketing Social Media social sharingTracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares and retweets in your email report. But how do you get your readers to share your email in the first place? Read on for a few tips and best practices for maximizing your email reach through social sharing.
    [Marketing] Report: Personalized Video Content is Proving Valuable for Businesses
    Recent research indicates that delivering personalized video content can yield positive results for marketers. Trends in Marketing Video Content Viewership. Previous research published in the fall of 2016 showed that customers were most open to video marketing early in the day. In the “Publisher’s Guide to the Universe” from YuMe, customers appear to be most receptive to marketing videos between 3 a.m.
    [Marketing] Sales 2.0? Not Just For Sales Execs Anymore - Marketing is Mandatory
    Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Tags: lead gen marketing appointments events b2b sales2.0 Next month is Sales 2.0 in Boston.
    [Marketing] 4 Ways to Win the Hearts of Consumers
    They drum up buzz and excitement with a strong digital marketing strategy that tells a beautifully clear and compelling story–drawing people who believe that luxurious, long-lasting pieces should have transparent origins and a reasonable price tag. Modern Marketing ConsumerAuthor: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall.
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Marketing] Social Selling Experiments and Building a Content Community
    As always, think like a marketer and sell like an animal. Blog Feed Content Marketing Sales & Marketing Alignment Sales Acceleration Sales Operations Social Media VideoHow do most inside sales people (SDRs) engage a socially (media) active prospect? Apparently the same standard way for all of their targets, using a biased, impersonal volumetric approach and the chance of good timing.
    [Marketing] New Art & Digital Marketing Directors
    Opentopic blog >> Kraus Marketing hires new Art Director and new Director of Digital Marketing June 22, 2016 – Morristown, NJ – Kraus Marketing, located at 4 Spring Street in Morristown, is proud to announce that they have recently hired a new Art Director, Katherine Falconieri, and a new Director of Digital Marketing, Ian Leong. Marketing ROI Cmo marketing roi
    [Marketing] The Many Faces of the Dreamforce Attendee [Infographic]
    Dreamforce kicks off this week with thousands of B2B marketing professionals descending upon San Francisco for the cloud marketing event of the year. Embed The Many Faces of the Dreamforce Attendee Infographic on your website: The Many Faces of the Dreamforce Attendee [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Salesforce.comby Jason Miller It’s finally here!
  • HUBSPOT  |  MONDAY, JULY 31, 2017
    [Marketing] How We Booked Over 200 Meetings With a Single Email Send
    That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. Within our LatAm partner marketing efforts, our inbound funnel often involves directing prospective agency partners to the Spanish version of our Inbound Marketing Assessment (IMA).
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Marketing] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    As marketers, we're always thinking about the most optimal way to target our potential customers. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). The most common types of advertising done by marketers are search and display ads. Although both are included in AdWords, they have completely different implications and uses for marketers.
    [Marketing] Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
    Demand Generation Lead Nurturing Pipeline & Revenue Growth advocacy advocates advocates in the sales stages advocates increase pipeline B2B advocates b2b customer referral program B2B marketing b2b software sales b2bmarketingzone buyer's journey customer advocates customer reference customer references customer referral program customer referrals pipeline pipeline meeting referral leads referral program referral programs sales funnel sales funnel stages sales pipeline sales process
  • BIZNOLOGY  |  FRIDAY, MAY 31, 2013
    [Marketing] Do you speak your customers’ language?
    I mean employing tone, a voice, jargon, value propositions and marketing messages that just do NOT resonate with the people you most want to connect with. If your target market audience is technical, allow yourself to take on that voice. As a marketing consultant, I am often asked, “Can you just make us ‘look better’? As if an aesthetic overhaul of poorly thought through marketing strategies and communications would simply get miraculously better if they only “looked good.”
  • BIZNOLOGY  |  FRIDAY, JULY 9, 2010
    [Marketing] Words As Cover Ups for Content Marketing's "Secret"
    What these words do is show the simple truth about what we are doing around content, content marketing and content (gulp) curation. We are trying to make content as confusing as search marketing and other Internet marketing practices. These big dollar terms try to cover up the one fact about all of this content theory: You don't need a marketing degree or any other degree to do it. I just blew the lid off the content marketing "industry."
    [Marketing] How to Design Graphics That'll Boost Your Conversions [Free Ebook]
    With p hotos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan. We cover how to design graphics to promote your content on social media, landing pages, email marketing, CTAs, and paid ads. Social Media Design Content Marketing Daily Promo
    [Marketing] How to Start an Awesome LinkedIn Group
    Soft-market yourself. The best way to soft-market yourself through a LinkedIn group is by creating original content that engages your specific audience. Have you used LinkedIn Groups as as part of your marketing tactics? © 2013, VR Marketing Blog. The post How to Start an Awesome LinkedIn Group appeared first on VR Marketing Blog. Have aspirations to be a thought leader in your industry?
    [Marketing] 40+ Ways To Find Great Ideas For Your B2B Blog
    Ideas@Work Blog B2B Blogging B2B Content MarketingLet’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get […]. The post 40+ Ways To Find Great Ideas For Your B2B Blog appeared first on MLT Creative.
    [Marketing] 3 Quick Ways to Figure Out Someone's Email Address
    Content Marketing Office Life DailySo you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? Influencers likely get hundreds of Twitter notifications and LinkedIn requests a day. There’s too much noise. You think email's your best shot.
    [Marketing] How Abraham Lincoln Can Help You Build A Better Team
    How Abraham Lincoln Can Help You Build A Better Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Abraham Lincoln Can Help You Build A Better Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern Marketing b2b ConsumerAuthor: Chris Gillespie They say that those who do not learn from history are doomed to repeat it. How many wheels can your team afford to reinvent?
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Marketing] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    For marketers, it''s a good idea to get experience both on the agency side and the client side, and if possible both in B2B and B2C marketing. There''s a tsunami of new marketing trends available -- content marketing, targeting and retargeting, rewards and gamification, and cross-platform SEO are just a few that come to mind. You need to devote time to learning the most current marketing trends throughout your career. Inbound Marketing
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Marketing] 3 Things Marketers Should Keep in Mind This Columbus Day
    Regardless of where you first heard the story, your educators had yet to discover the hidden lessons this tale would have in store for the modern marketing world. Here are three things inbound marketers should keep in mind this Columbus Day. And just as Columbus was willing to investigate and travel into the unknown, inbound marketers should be too. Furthermore, becoming an early adopter of new marketing trends could help you set the state for your industry.
    [Marketing] 3 Key Tips to Effective B2B Email Marketing
    What’s the problem with b2b email marketing? The facts say it all – B2B email marketing is under pressure. So is exactly is the problem with B2B email marketing? The target’s missing : B2B email marketing provides some great opportunities for segmenting and testing. Disconnected thinking : Businesses might be strategic when it comes to their core activity, but many still miss the mark when it comes to linking up their marketing thinking.
    [Marketing] Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
    Blogging Content Marketing Daily TacticalIf you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading. Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite. After you read this article, go write one of your own. If you follow these tips, you’re article will be at least 817% more interesting.
    [Marketing] What B2B Marketers Need to Know About AMP
    As marketers, we’ve all heard about the rise and importance of AMP as mobile searches continue to eclipse desktop searches. AMP should definitely be a top priority for B2B marketers heading into 2017, and although it’s not currently a ranking signal, it very well could be in the near future. If you’re looking for other inspiration for your 2017 marketing strategy , check out my colleague’s post.
    [Marketing] Is Gated Content an Evil Troll or the Savior of Content Strategy?
    Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. It seems to be a no-brainer when it comes to generating marketing-qualified leads—but there is also a line of argument that says gating just puts barriers in front of your audience. It’s estimated that as much as 80% of B2B content marketing assets are gated.
    [Marketing] Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap
    The post Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap appeared first on CallidusCloud. Marketing Lead Scoring leads marketing qualified leads mql Qualified Leads Sales and Marketing Alignment sales and marketing misalignment sales qualified leads sqlThere are a lot of acronyms out there used to describe leads.
    [Marketing] Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap
    The post Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap appeared first on CallidusCloud. Marketing Lead Scoring leads marketing qualified leads mql Qualified Leads Sales and Marketing Alignment sales and marketing misalignment sales qualified leads sqlThere are a lot of acronyms out there used to describe leads.
    [Marketing] On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend
    For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Over three months, we travel across three continents to 11 cities in order to meet and engage with thousands of marketers, all hungry to learn how they can up-level their marketing strategies. Conversations seem to flow in an environment when everyone has something in common: they all showed up to learn more about marketing (or whatever your roadshow might be for)!
    [Marketing] Social media success demands talent above technology
    The same thing with digital PR and social media marketing. The most effective marketing campaigns combine the ability to write clear, compelling copy; understanding the target audience and their associated wants, needs, desires, and hunger; and knowing where the sweet spot in the market is — it is not about the technology. The tech is a necessary evil that must be transcended in order to ensure that the messaging is able to seamlessly reach the market without barrier.
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