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  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Marketing] 12 Sneaky Psychological Biases That Affect How You Sell
    Sales and Marketing Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the floor for their next possession, you think to yourself, “This time they have to score. They’re due.”.
  • LATTICE  |  MONDAY, JANUARY 11, 2016
    [Marketing] The SLAs You Need for Predictive to Work
    Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Tighter alignment between marketing and sales because the expectations of each team are transparent. Note: Leads below 45 are held back by the marketing team and nurtured.
  • B2B MARKETING INSIDER  |  SATURDAY, DECEMBER 17, 2016
    [Marketing] Reason Number 7,539 You Should Launch a Side Project
    But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. The post Reason Number 7,539 You Should Launch a Side Project appeared first on Marketing Insider Group. Content MarketingJuliana Casale’s story is not unlike most of ours, because Juliana Casale is not unlike most of us: trying hard to use her creative craft to elevate her career.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Marketing] Facebook or Twitter – Which is Better for Your Small Business?
    If at all possible, you should try to leverage both networks in your marketing efforts. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. Social Media business Facebook Facebook Account Facebook Features Facebook Stats Small Business smb Social Media Marketing Twitter Twitter Usage Did you read the predictions about social media use for small businesses in 2014?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Marketing] 12 Images You Should Share on Social Media
    Off the Grid , a series of mobile food and music events or markets in the San Francisco Bay area, uses Twitter to post photos of various food trucks and their mouth-watering food that can be found at each event, as well as when and where the events and food trucks will be. Nooch Vegan Market in Denver uses Instagram in a variety of ways, including promoting events it sponsors, like the Global March for Elephants and Rhinos.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Marketing] How To Evaluate Software Integrations: 3 Important Considerations
    You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. These features address additional use cases that are relevant for marketers. Rather, as a tech-savvy marketer you need to assess whether an integration is intuitive to set up, enables features that address your use cases, and fits within your team’s existing workflows.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Marketing] How To Evaluate Software Integrations: 3 Important Considerations
    You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. These features address additional use cases that are relevant for marketers. Rather, as a tech-savvy marketer you need to assess whether an integration is intuitive to set up, enables features that address your use cases, and fits within your team’s existing workflows.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Marketing] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. 1) Content Marketing Clarity: OpenTable’s Voice and Tone Guide. Your marketing team can help refine copy, your product team can ensure that it’s accurate, and your sales team can verify pricing information. Branding Content Marketing Daily Canonical
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Marketing] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    In this example, Target Jobs, a UK-based career and job-searching tool, used this image to illustrate how one might stand out from the crowd in the job market. And it’s no wonder why we love it so much -- it communicates to our audience how happy we are to be helping our customers do better marketing. Marketing Data Design Daily CanonicalWhen it comes down to it, design is all about making choices.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketing] Essential 5 Step BuzzSumo Process For Social Media Agencies
    When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. Latecomers to the market have an advantage that early adopters don’t, Neal points out.
  • CALLIDUS CLOUD  |  TUESDAY, AUGUST 25, 2015
    [Marketing] Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap
    The post Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap appeared first on CallidusCloud. Marketing Lead Scoring leads marketing qualified leads mql Qualified Leads Sales and Marketing Alignment sales and marketing misalignment sales qualified leads sqlThere are a lot of acronyms out there used to describe leads.
  • CALLIDUS CLOUD  |  TUESDAY, AUGUST 25, 2015
    [Marketing] Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap
    The post Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap appeared first on CallidusCloud. Marketing Lead Scoring leads marketing qualified leads mql Qualified Leads Sales and Marketing Alignment sales and marketing misalignment sales qualified leads sqlThere are a lot of acronyms out there used to describe leads.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 23, 2005
    [Marketing] B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Marketing] Why You Must Know Your Social Media Followers
    Social media can be a vital part of an effective B2B marketing strategy. One of the most challenging and time-consuming aspects of social media marketing is identifying the best ways to connect with your particular target audience. Social media engagement and monitoring should be a core part of your marketing campaign, and KEO Marketing can help you best connect with your audience. Social Media marketing campaign social media marketing
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Use mobile marketing for what it's good for
    If so, you must be all over mobile marketing right now. Instead, check out my first piece for the Rutgers University Center for Management Development , for whom I'll be teaching the opening class of their mini-MBA course on Digital Marketing on September 23. Find out how to " Use mobile marketing for what it's good for.". Tags: Internet Marketing mobilemarketing Image by Niels van Eck via Flickr. Do you always buy the flavor-of-the-month?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Marketing] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. This is a classic case of marketing with the lights off. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. Problem is, you're also competing with every other marketer who wants their details -- so why should they give it to you ahead of the other guy? Publishing on an ebook marketing platform.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Marketing] The Key to Growing Your Audience: Partner With Subject Matter Experts
    As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, yet knowing how to connect with such an expert requires skills that aren’t inherently part of a marketer’s usual wheelhouse. The Place Where Journalism and Digital Marketing Overlap. Content Marketing
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] 135 Icons For You to Use Whenever, Wherever [Free Download]
    To help you keep your marketing content in tip-top visual shape, we''ve released a brand new download: 135 free icons you can use any time, any place in your marketing. We''ll walk you through 10 different ways you can use these icons in your marketing. For example, a blog post about marketing analytics -- you''re not going to take a picture of a computer screen to show what analytics are. Ready to iconify your marketing? inbound marketing Design
  • AVITAGE  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] Engagement and Eloqua Experience
    Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As a concept, engagement means something a little different to everyone.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 22, 2015
    [Marketing] How To Create Content People Love
    The post How To Create Content People Love appeared first on Marketing Insider Group. Content MarketingOver the past few years we’ve seen a fundamental shift in the way we create, consume and share content. Every single day: 4.5 billion pieces of content are shared every day 1.8 billion photos are uploaded and shared 500 million tweets are posted 700 million snapchats are sent The sheer speed and scale of content creation and distribution.
  • AVITAGE  |  WEDNESDAY, APRIL 26, 2017
    [Marketing] The epidemic in B2B sales prospecting
    Featured Marketing and Sales Strategy Sales Conversations Sales Enablement sales prospectingMany B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Marketing] E-Newsletters: What’s the Ideal Format?
    Favorite resources for online marketing I like to use. Any other creative ways you know to stay in touch through email marketing? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Better Ezines e-newsletters newsletter formatting Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? .
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Marketing] Business Blogs and the Parisbas Tennis Open
    I’ve noticed a few things that applies to content marketing. If you’re an executive coach or leadership consultant who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing. Attracting Clients Getting Read Writing Great Blog Content content marketing with blogs executive coach blogsIs your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 9, 2007
    [Marketing] Mobile Marketing Systems Can't Stand Alone For Long
    My recent exploration of mobile marketing systems left me wondering whether why the enterprise marketing systems have not jumped to service this market. By “enterprise marketing” vendors, I mean Unica , SAS , Teradata , Alterian , SmartFocus and the like. It probably wouldn’t be too hard to add such features through alliances or purchase of a mobile marketing specialist.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 30, 2013
    [Marketing] 4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads
    I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” Do you find these tips helpful and relevant for your marketing solutions? Corporate Marketing Other Interesting Topics linkedin seo social media targeted marketing
  • I-SCOOP  |  MONDAY, APRIL 10, 2017
    [Marketing] Give your salespeople tools and time to sell – sales success with Nancy Nardin
    Marketing has changed. However, has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force Automation? Interviews Sales ABM account-based marketing AI BYOA BYOD channel enablement CRM Nancy Nardin sales enablement sales stack Smart Selling Tools social sellingBuying behavior has changed. Sales has changed. Customer-centricity rules as customer buying processes continue to change.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] 3 Ways To Create Content That Converts
    The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. Do you recognize any of the following content marketing misses? We’ve all seen and (if we’re honest) probably been guilty of some level of the foibles above as content marketing has matured.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Marketing] Visible Expert Profile: David Meerman Scott
    This profile focuses on David Meerman Scott, a Visible Expert in marketing and PR. In early 2002, David was Vice President of Marketing at NewsEdge Corporation when the company was suddenly bought out. With his background in media marketing—both with newspapers and online—David was attuned to strong writing in the digital space. ” Now in its fourth edition, David plans to publish a new edition of The New Rules of Marketing & PR every two years.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 9, 2010
    [Marketing] Website Marketing – Do you Need to Tweak or Detail Your Site? – by Christopher Ryan
    At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that depend on their Website as an important part of their B2B marketing and sales strategy, our ability to diagnose and find areas for improvement is very important. Your competitors may be “detailing&# their Websites and you certainly don’t want to fall behind in the game of Internet marketing.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Marketing] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    Market research is important because it makes you think beyond just one piece of content and instead about the impact it will have. From economic conditions, to political attitudes, to social media usage, the Pew Research Center website has a ton of free research that you can use to better understand your target market," noted HubSpot Content Strategy Manager Jami Oetting in her roundup of the best market research tools. Content Marketing Daily Canonical
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 16, 2017
    [Marketing] From easy to expert | Email list segmentation 101 [Infographic]
    You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with. To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. Ready to start email marketing like a pro? Email Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Marketing] How Abraham Lincoln Can Help You Build A Better Team
    How Abraham Lincoln Can Help You Build A Better Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Abraham Lincoln Can Help You Build A Better Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern Marketing b2b ConsumerAuthor: Chris Gillespie They say that those who do not learn from history are doomed to repeat it. How many wheels can your team afford to reinvent?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Marketing] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    In conclusion, although memes may not work for every B2B company, it’s important to continually try new things especially in the world of social media marketing. Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] How to Write an Ebook as Good as a TED Talk
    About Expert Ebooks Books Content Marketing E-Books expert ebooks persuasion stories What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 13, 2014
    [Marketing] Expert Ebook Writing: 5 Steps to Get Started
    About Expert Ebooks Content Marketing E-Books Writing for the Web Attracting Clients If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. What’s your point? What’s your unique message you want readers to know that will impact their lives?).
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] Get the Most from Your Transactional Emails
    Your email marketing messages, especially the transactional ones, do a specific job, but they don’t have to be dry and can be more effective if they aren’t. According to Experian , transactional emails have high open and click through rates, perhaps higher than your marketing emails, so they’re wonderful opportunities to engage recipients. Want more marketing tips and tactics? © 2014, VR Marketing Blog.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 12, 2007
    [Marketing] B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 I can usually predict a marketing team’s ability to measure ROI based on one question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2011
    [Marketing] Picking through the bones of Social Media failures
    Marketing best practices Social Media best practices social media best practices stanford smith why social media failsBy Stanford Smith, Contributing {grow} Columnist. I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty of victims in the corporate world.
  • THE ROI GUY  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] Financial Justification / ROI – The Most Valued Content for 2013
    And one of the most important elements to providing the Best Buying Experience is for your marketing and sales professionals to provide the right content and consultative engagements to help your buyers overcome challenges, make the right purchase decisions, and drive competitive advantage. So what do your Customers think is the most valued sales and marketing content ? ROI Value Marketing IDC ROI tools Value Selling Financial Justification
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Marketing] How to Design Graphics That'll Boost Your Conversions [Free Ebook]
    With p hotos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan. We cover how to design graphics to promote your content on social media, landing pages, email marketing, CTAs, and paid ads. Social Media Design Content Marketing Daily Promo
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 7, 2017
    [Marketing] Does Creativity Start with Data? A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss
    A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Marketing Insider Group. Content MarketingIn Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?” ” Series (final name TBD), we explore the other side of the same coin that we examined two weeks ago in Part 1. Perhaps you should start. Read More.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Marketing] A Milestone in the Inbound Journey: HubSpot Turns 10
    That meant transforming the way we market and sell to be more human, helpful, and empathetic. Inbound Marketing Daily PromoJust ten years ago, we founded HubSpot and set out to make the world more inbound. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own. Inbound really is everywhere.
  • HUBSPOT  |  MONDAY, DECEMBER 7, 2015
    [Marketing] The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
    Content Marketing Blog Daily TacticalKurt Vonnegut was not a copywriter. but he could have been. That's what dawned on me after reading "How to Write with Style," an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing -- rules that can be applied to any type of writing, including copywriting. How's this possible? How can a novelist and a copywriter base their work off of the same standard principles?
  • ACT-ON  |  FRIDAY, MAY 19, 2017
    [Marketing] 5 “Digital Breadcrumbs” Customers Leave for You to Follow
    Marketers are constantly working to provide a more engaging, authentic, and compelling customer experience — and for good reason. In fact, 89 percent of marketers report that the customer experience will be their main differentiator in 2017. Sometimes customers shut down, without telling you why they stopped using your products, and marketers are left trying to put together the pieces to determine what went wrong. Customers and marketers have something important in common.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 26, 2015
    [Marketing] Inside Out: Why Fear Is The Key to Confident Content That Converts
    Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group. Fear is only temporary. Regret lasts forever.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, OCTOBER 6, 2006
    [Marketing] B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Marketing] Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts
    Have you been wondering who to follow in content marketing? They have real stories, lessons learned, and advice to help other marketers like you. How Third-Party Content Converts Fans Into Customers Many B2B marketers use content to move prospects through the sales funnel. However, rarely do marketers speak to customers, let alone know what a prospective buyer is looking for at any particular point in their journey. Content Marketing
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Case Study: Palo Alto Networks TCO Calculator
    The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks Alinean
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 1, 2009
    [Marketing] How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture
    A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” ” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. Marketing Strategy b2b marketingTweet.
  • CHRIS KOCH  |  FRIDAY, AUGUST 7, 2009
    [Marketing] Why your marketing to CIOs may be irrelevant—and what to do about it
    And that has big implications for marketers. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] 6 Reasons Marketers Should Use Bing for Paid Search
    This a guest post by Donald Nosek , VP business development at ymarketing , a full service digital marketing agency and sponsor at this year's HubSpot User Group Summit. Whether your business is looking to use Q4 as the last push toward meeting annual corporate projections, or you're one of the many online retailers who does the majority of its business from October through December, year-end marketing strategies often mean “make it or break it” time.
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2016
    [Marketing] Becoming a reddit Internet sensation
    Don’t get me wrong, I am still terrified to market on reddit but now I know what it feels like — and it feels as good as you imagine. Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit !
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] The ‘Less Is More’ Content Strategy
    A core task for all content marketers is to reach, build and retain an audience. The Content Marketing Institute experimented with publishing content twice a day but hit a point of diminishing returns. As a general observation I feel case studies are not used enough by content marketers. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day.
  • KAON  |  THURSDAY, APRIL 7, 2016
    [Marketing] Kaon Interactive Named Finalist in SBANE New England Innovation Awards
    Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Marketing] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Marketing] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    As marketers, we're always thinking about the most optimal way to target our potential customers. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). The most common types of advertising done by marketers are search and display ads. Although both are included in AdWords, they have completely different implications and uses for marketers.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. The CMO of this company, with whom she works closely, knows marketing needs to show the C-suite a return on their new investments in technology and content.
  • I-SCOOP  |  MONDAY, DECEMBER 2, 2013
    [Marketing] Jay Baer on usefulness and true customer value
    Content Marketing Conference Europe keynote speaker Jay Baer wrote a book about the need to […]. Conference Content marketing Interviews Chuck Kent Jay Baer Youtility Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember the crucial role of the customer’s voice and of intent in a connected customer experience approach.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Marketing] 16 of the Most Creative Business Card Designs From Agencies
    Nymbl , a 3D design and virtual reality studio, wanted to project a more accessible, playful image in their new marketing materials. Marketing Agency DailyThe business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Marketing] 7 Tips on Finding the Best Freelance Writer for Your Blog
    You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. Find Marketing Experience. Marketing writers aren’t creatives who can spin words in an ivory tower! Blogging Online Marketing
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Marketing] The Four-Letter Words Of Business Storytelling
    When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. Content Marketing“You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 30, 2016
    [Marketing] SEJ Summit in Chicago Hits on Key Actions for Search Marketers
    One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit , a unique conference experience tailored specifically for search marketers. Here’s a look at some of our key takeaways from the SEJ Summit: Matt Diehl, Director of Online Marketing.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 7 Signs Your Candidate Is a Great Storyteller
    Based on interviews with marketing officers across the globe, CMO.com announced that strong storytelling skills are primary on CMO’s lists when shopping for employees and agencies. Brand and marketing storytelling is a multi-channel animal. Inbound Marketing This post originally appeared on The Agency Post. To get more agency-related content, you can subscribe to The Agency Post here. Storytelling: It’s more than just a buzzword now.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Marketing] The Outlook for Digital Advertising Talent [Infographic]
    Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand. Marketing Agency DailyThe State of Advertising Talent Report -- a comprehensive assessment of surveys from thousands of agency employees compiled by smith & beta , a talent development company -- found that agency talent is not currently skilled enough to meet the needs of clients.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
    Blogging Content Marketing Daily TacticalIf you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading. Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite. After you read this article, go write one of your own. If you follow these tips, you’re article will be at least 817% more interesting.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Marketing] How 4 Companies Find and Create Value from Open Data
    Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. It’s a two-way street: marketers can gain insights from opening up their own data, and they can also take advantage of public information that’s available elsewhere. For more insights on how to leverage information in ways more helpful to your customers and to your marketing initiatives, download the Modern Marketing Essentials Guide to Data Management.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Sales and Marketing Unite! Really.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Tailwinds for Marketing Automation Software
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Marketing] What B2B’s Need to Know About The Adwords Live Stream
    May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. This bidding option was released a few years ago, but many B2B marketers do not use it. This is how Google stays ahead of the curve – They offer tools that marketers don’t even realize they need yet. B2B Web Strategy PPC Search Engine MarketingTwo weeks ago was the most exciting day of the year for paid search nerds!
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 14, 2007
    [Marketing] MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
    MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 20, 2015
    [Marketing] Taking Your Storytellers from New Recruit to Article Promotion Champion
    Finally, your marketing team came together and developed a content marketing strategy for your brand, and you couldn’t be more excited to hit the ground running. You start corralling those around you—sales, marketing, project managers—to start on their brand stories, and oh, the excuses are endless. You can also ask other marketers or editors you admire for their recommendations, as well as tap into freelance communities.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 8, 2016
    [Marketing] How to Run a Webinar: Get Your Data Ready
    If you’re sending out invitations to thousands of people you’ll want a good marketing automation or email marketing solution to help you. Marketing automation platforms will help you easily segment out people using lists, demographics, behaviors, and other types of criteria. We suggest staying away from purchased lists if you’re using a marketing automation or email marketing system. Interested in a demonstration of our robust marketing automation tool?
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 7, 2016
    [Marketing] For The Love of Mom – The Business of Mother’s Day [Infographic]
    The post For The Love of Mom – The Business of Mother’s Day [Infographic] appeared first on Marketing Insider Group. Content MarketingWho are we kidding. Moms are the greatest…and we definitely don’t hold back from showing her how much we love her, especially when it comes to Mother’s Day. But as it turns out, moms are getting a lot of money love too. In 2015, people in the United States spent a whopping $21.2B on that […].
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Marketing] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    It''s being sold to other companies, and those companies are using it to market to you without your consent. This new infographic from HubSpot answers those questions and explains how inbound marketing can be the antitode to this whole problem. </strong><br /><br /><a href=''[link] src=''[link] alt=''Declassified: Bringing Data Broker Secrets Out of the Shadows'' width=''600px'' border=''0'' /></a></p> marketing data
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Marketing] YesPath Takes Its Own Route to Managing ABM Journeys
    Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts. Today, the core roles are most often filled by marketing automation, although there are emerging alternatives such as Customer Data Platforms and Journey Orchestration Engines.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketing] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level. On the customer’s end, receiving the award serves as an inbound marketing tactic to propel the company into the spotlight in its respective industry, distinguish the company from competitors, and lure leads in.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Marketing] How you can grow your traffic and business–without Google
    Most of the major social networks recognize this fact, working hard to gain market share relative to Google and other competitors. Alright, consider that Millennials use email , the channel continues to provide outstanding ROI , and that it works well in conjunction with your overall content marketing strategy. Remember: without a list, you have no one to market to.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] Why Your PR Isn't Working (and How to Fix It)
    In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. The online dating world is a highly competitive market. inbound marketing public relations
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Marketing] How to Shorten the B2B Sales Cycle
    Lousy marketing and selling. Here is the Six Point Fusion Marketing Partners formula for reducing your sales cycle. Implement an efficient marketing and sales workflow and measurement system. The old saying that you can’t improve something you don’t measure certainly applies to B2B marketing and sales. Smart B2B marketers follow proven formulas to shrink the sales cycle and expand sales revenue.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Marketing] If You’ve Got It, Use It (Data, That Is)
    In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.” But before marketers get overly concerned with BIG data, I’d like to see more companies do something interesting with, well, data. If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Marketing] 3 Quick Ways to Figure Out Someone's Email Address
    Content Marketing Office Life DailySo you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? Influencers likely get hundreds of Twitter notifications and LinkedIn requests a day. There’s too much noise. You think email's your best shot.
  • CONTENT STANDARD  |  SATURDAY, JUNE 27, 2015
    [Marketing] When Digital Marketing Gets Personal, Brands Win
    Personalized marketing—the targeting of individuals based on who they are, where they are, what they like, and more—tends to earn better results than a one-size-fits-all digital marketing approach. And thanks to more automation in marketing platforms, it’s easier than ever to scale up personalized approaches. But the amount of data—and myriad ways to customize it—may confound content marketing professionals. Marketing Marketing Transformation
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Marketing] Get Over Social Media Writer’s Block
    if it doesn’t, start telling everyone “I hate writing” and see if you can get that promotion to Senior VP and get some other sucker to write pithy corporate marketing copy in the form of editorial content. Internet Marketing Public Relations Social Media Marketing Business Facebook Online Communities social media thomas pynchon twitter writer's block WritingImage via Wikipedia. We’ve all had it. Writer’s block.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketing] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events.
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Marketing] Social Selling Experiments and Building a Content Community
    As always, think like a marketer and sell like an animal. Blog Feed Content Marketing Sales & Marketing Alignment Sales Acceleration Sales Operations Social Media VideoHow do most inside sales people (SDRs) engage a socially (media) active prospect? Apparently the same standard way for all of their targets, using a biased, impersonal volumetric approach and the chance of good timing.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Marketing] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    For marketers, it''s a good idea to get experience both on the agency side and the client side, and if possible both in B2B and B2C marketing. There''s a tsunami of new marketing trends available -- content marketing, targeting and retargeting, rewards and gamification, and cross-platform SEO are just a few that come to mind. You need to devote time to learning the most current marketing trends throughout your career. Inbound Marketing
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Marketing] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    These are the themes you’ve been hearing tied to next week’s Marketing Nation Summit , and I can definitively attest to the fact that they are SPOT ON. As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has joined forces with one of my favorite publications to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising technology and marketing technology.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] Accomplish More, Stress Less – Five Ways to Be More Productive
    It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention , and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!). Marketing Strategy Random Eisenhower Decision Matrix management lessons management strategy Pomodoro Technique productivity Rock-Pebble-Sand Model
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Marketing] 7 Tools to Get Free Publicity for Your Business
    Collin Jarman, a digital analyst for marketing agency, COCG , uses the site and says it’s his go-to spot for free publicity. You send a celebrity your product as a free gift, and in return you could get a review that you can use to market your product. Public Relations Resources Small Business Marketing business publicity free press online advertising tools public relations As a business owner, you want to publicize your business without breaking the bank.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] 3 Online Marketing Metrics to Ignore
    Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Email marketers have measured their efforts since the dawn of email marketing time by their email open rate. However, email systems don't treat emails the way they once did, and this measurement no longer measures what most marketers think it does.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Marketing] 5 Focus Group Questions to Feed Your Content Marketing
    Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. Use a line of questioning at the beginning of the session to get people loosened up, and then use the notes you gather to inform your content marketing strategy. Similar to the above, most marketers aren't bold enough to post a blog article titled "5 Reasons Our Competitor Sucks."
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Marketing] To Prefer or Not to Prefer: You Must Ask The Question
    Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. I subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. To Prefer or Not to Prefer: You Must Ask The Question was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Marketing] Data Proving Your Work BFF Is the Best [Infographic]
    Inbound Marketing We’ve all heard the saying that “it’s not what you know, but who you know.” ” While “who you know” can help you get your foot in the door or your resume at the top of the pile during the job search, it''s also crucial to being happy once you get the job.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Marketing] I Am Your brand
    I am a tech marketer. So, as a brand marketer, you ask, who are my customers as people? This article originally appeared on Digital Age of Marketing. The post I Am Your brand appeared first on B2B Marketing Insider. Marketing StrategyI am a New Yorker. I fly Virgin. I buy organic. I blog. I care about human rights and healthcare. I wear Theory. I practice yoga.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Marketing] 4 Email Practices of Marketing Masters
    Over 4,000 marketers surveyed worldwide shared their best email practices in the “2016 State of Marketing” report. This e-book examines those findings, including current email marketing statistics — and how to apply them to your marketing strategies. Learn more about the core practices of top email marketing teams: Using. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com Today email drives more ROI than ever.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Marketing] 5 Key Benefits of Email Marketing
    Opentopic blog >> secretmarketingtrends.com With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why: Email marketing presents more opportunities for your business and drives a better. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Marketing] 5 General Marketing Mistakes You Should Avoid
    Opentopic blog >> lifehack.org When it comes to marketing, everyone wants to talk about the best ways to market or how to be a successful marketer. Why don’t we consider the basic marketing mistakes? No one can ever be a great marketer or, for that matter, any kind of an entrepreneur, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Marketing] 4 Secrets to Data-driven Marketing Success
    Opentopic blog >> opentopic.com Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape. When surveyed, marketers report that data-driven marketing campaigns deliver demonstrably increased ROIs compared to other campaigns. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Marketing] 4 Secrets to Data-driven Marketing Success
    Opentopic blog >> business2community.com Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape. When surveyed, marketers report that data-driven marketing campaigns deliver demonstrably increased ROIs compared to other campaigns.
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Marketing] SEO 2014 Re-Cap: Search Statistics You Should Know
    Google’s global market share is about 90% ( Statista ). B2B Web Strategy Search Engine Marketing It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search.
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