BOP Design

DECEMBER 8, 2021

Are you considering a B2B content marketing strategy for next year? Are you looking to revamp your existing B2B content marketing program ? Content is driving the buying process for your prospects. Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Source ).

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Stats Marketing Budget Creation B2B Marketing Allocation 117

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

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Stats Enterprise Management Work Management Marketing Management 82

PureB2B

APRIL 26, 2022

To meet their goals, sales and marketing professionals within B2B tech companies must keep abreast of the latest developments within the space to ensure they’re meeting the expectations of the buyers they’re trying to win over. It would be outdated to think social media is only useful in B2C markets.

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Stats B2B Thought Leadership Campaigns B2B 62

Hubspot

MARCH 29, 2021

Every aspect of a sales process is prone to human error when carried out manually. All those issues and more can be at least partially addressed by incorporating automation resources into your sales process. Sales Automation Stats. 61% of businesses leveraging automation reported exceeding revenue targets in 2020.

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Stats Automation Forecasting Lead Scoring 95

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. The Sales Stats You Need to Know. Buyers report that 58% of their meetings with sellers are not valuable. Only 17% of companies report that their sales training is effective. Top performers are 1.6X

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Stats B2B Thought Leadership Opinions Thought Leadership 134

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

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Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

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Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . The Body Shop .

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Stats Examples Tips Top of Funnel 128

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

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Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats. General ABM Stats.

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Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

Act-On

MAY 21, 2024

Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email. Stats vary, but across all industries, it’s roughly 36%.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

PureB2B

APRIL 25, 2019

We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some recent and relevant insights with you. Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot.

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Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? Marketers spend a lot of money online; overall, U.S.

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Paid Content Stats Paid Search Agency Search Marketing 100

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Refine and define social media services .

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Paid Search Agency Advertising Agencies Ad Agencies Work Management 100

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

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Paid Content ROI Paid Search Agency Media 354

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Yes Lifecycle Marketing). More than 55% of marketers have reported receiving the best ROI from email campaigns.

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Stats Email Marketing Trends Planning 71

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. While the Historical Keyword Rankings connector reports on rank over time , it may not be as obvious how to report on rank change over time.

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Stats Google Marketing Analytics Tools Keywords 59

Moz

MARCH 2, 2021

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. I used “US-en” for US English.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. 50% of leaders said intent data helps with sales and marketing alignment.

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Intent Data Intent B2B Sales Stats 62

Ontraport

FEBRUARY 23, 2021

Using business process automation (BPA) is a way to eliminate manual, time-consuming tasks by replacing them with efficient automation tools. Now, the team can tackle tasks with fewer people and focus on high-value reports and KPIs instead. A large percentage of document processing mistakes are really user-generated errors.

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Process Automation Work Management Marketing Management 59

Ontraport

FEBRUARY 23, 2021

Using business process automation (BPA) is a way to eliminate manual, time-consuming tasks by replacing them with efficient automation tools. Now, the team can tackle tasks with fewer people and focus on high-value reports and KPIs instead. A large percentage of document processing mistakes are really user-generated errors.

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Process Automation Work Management Marketing Management 52

Hubspot

APRIL 1, 2020

And, by following my gut instinct of not working for employers that made me feel uncomfortable during the interview process, I ended up working for employers that accepted and empowered me. 25 Stats About Diversity in the Workplace. General Stats. Diversity in the U.S. is growing. Brookings ). Glassdoor ). Glassdoor ).

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Stats Gartner Thought Leadership Click Rate 93

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! Consider this stat: More than 1 billion people access Facebook from mobile devices daily! There are limited targeting and reporting options.

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Stats Conversion Advertising Agencies Planning 68

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . source ).

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Stats Webinar Metrics Demand Top of Funnel 59

Hubspot

OCTOBER 29, 2021

NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

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Stats Statistics Social Media Customer Surveys 82

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

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Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Marketing and Sales Alignment.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

PureB2B

APRIL 25, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. B2B Buying Process. B2B Marketing Tactics.

Stats 48

Stats Top of Funnel Marketing Qualified Leads Lead Ranking 48

Only B2B

JUNE 18, 2021

Are you seeking for valuable email marketing statistics to get ahead in 2021? Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing. So, here we will be sharing the valuable Email Marketing stats for every business to consider.

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Statistics Email Marketing Planning Stats 127

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . On average, our clients experience a 300% increase in their marketing ROI. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

accelerate agency

SEPTEMBER 10, 2021

What Is the SaaS Sales Process? SaaS sales is the process of selling web-based software to clients by acquiring new customers or upselling current customers. What Is the SaaS Sales Process? Step one in any sales process is to generate leads. New markets. Here’s what we’re going to cover: What Is SaaS Sales?

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Enterprise Management Process Lead Ranking Work Management 78

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You no longer need to refresh your browser to see updates.

Top of Funnel 112

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 112

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

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Planning Customer Satisfaction Paid Search Agency Work Management 258