How to Measure Email Success in 2015: A Call to ROI
JANUARY 13, 2015
No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue. Opens/Open Rate. Clicks/Click Rate (CTR).