The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Orange Owl Blog

DECEMBER 28, 2024

For B2B marketers, where sales cycles are longer and decision-making involves multiple stakeholders, measuring the right metrics becomes even more critical. Shorter sales cycles typically indicate an efficient sales process. Shorter sales cycles typically indicate an efficient sales process.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Both sales sequence send and response rates increased week over week with response rates rising 8%.

Advertising Benchmark 101

Advertising Benchmark Budget Programs Open Rate Response Rate 101

Orange Owl Blog

MARCH 16, 2025

Sales Cycle: B2B purchases take longer due to higher-value transactions and complex negotiations. ABM Benefits: Higher Engagement: Personalized content increases response rates. Improved Sales Alignment: Marketing and sales teams collaborate to close deals faster.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

Hubspot

APRIL 8, 2020

From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Sales teams were significantly more active in March, but buyers were less engaged with sales content.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Vidyard

FEBRUARY 28, 2018

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. 37% increase in click rates.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Orange Owl Blog

APRIL 3, 2025

According to a recent report, businesses that incorporate AI in their email campaigns experience a 41% increase in open rates and a 35% improvement in click-through rates. By analyzing past email performance, AI determines the best wording, tone, and length to maximize open rates.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

Lusha

DECEMBER 9, 2024

A well-crafted subject line can significantly boost your open rates and set the stage for successful outreach. By tracking key performance indicators (KPIs) like: Open rates Click-through rates Conversion rates You can understand what’s working and what’s not.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Generation Work Management Sales Qualified Leads 52

Orange Owl Blog

APRIL 5, 2025

This boosts open rates, click-throughs, and ultimately, conversions. Real-Time Sales Enablement AI empowers sales teams with real-time intelligence that helps them engage more effectively and close deals faster. These insights reduce friction in the buying process, shorten sales cycles , and increase win rates.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns.

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Orange Owl Blog

APRIL 5, 2025

This predictive engagement scoring helps sales and marketing teams prioritize their outreach and focus their energy on high-intent accounts. With better foresight, companies can time their actions more strategically, resulting in higher conversion rates and shorter sales cycles. Can AI help reduce the sales cycle in ABM?

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 52

Heinz Marketing

JANUARY 22, 2020

We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and companies wonder why response rates are low—their nurture programs “just aren’t performing”.

Lead Nurturing 115

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 115

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot is always on the lookout to help their sales reps book more meetings. ” PostBeyond.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

SEPTEMBER 28, 2021

Part 4: Video’s Impact on Virtual Selling #15: After adding video to emails, ReviewTrackers saw a 22% greater open rate, a 4% larger click rate, and 92% higher reply rate. ( JB Sales Group, 2021 ) Tweet This! 17: More than 70% of sales pros who leverage video report that it has increased response rates.

Statistics 148

Statistics Video Marketing Stats Click Rate 148

Vidyard

JANUARY 18, 2021

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. Although in its infancy, Thryv is already seeing positive results from the pilot in the form of shorter sales cycles as the reps reach prospects on their own terms. Master Video for Sales.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

MARCH 11, 2024

Why is video so effective at increasing email response rates, generating engagement, and improving close rates? 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. Ready to bring async video into your sales cycle?

Video Marketing 87

Video Marketing Outreach Multi-Channel Work Management 87

Martech

FEBRUARY 9, 2022

Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle? Do you want to improve visibility into the buying and sales cycles to optimize marketing engagement?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 3, 2022

Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle? Do you want to improve visibility into the buying and sales cycles to optimize marketing engagement?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Hubspot

AUGUST 8, 2019

Gauge the health of your sales pipeline with these metrics. They help you understand what’s working and what’s not regarding your holistic sales process. Average length of sales cycle. Total open opportunities by month/quarter (by team and by individual). Email Sales Metrics. Response rate.

Cost per Acquisition 101

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 101

Bluetext

JUNE 3, 2025

Studies show SMS open rates hover around 98%, and response rates can be as high as 45%. Here are some strategic use cases: High-intent lead follow-up: A quick text to confirm a meeting or thank a prospect for attending a demo can accelerate the sales cycle.

SMS 29

SMS Lead Ranking Lead Scoring Campaigns 29

Zoominfo

JANUARY 24, 2024

In contrast, reps using outbound sales can start from an ideal customer profile (ICP) and use advanced data, such as buying committees, org charts, news and announcements, and intent spikes to tightly target prospective buyers. Higher revenue and growth potential: Adopting an outbound sales strategy can be used to drive faster growth.

Sales Management 130

Sales Management Ideal Customer Profiles Top of Funnel Sales Qualified Leads 130

Salesforce Marketing Cloud

JANUARY 30, 2025

Tailored specifically for your target audience, cold email templates can be one of your go-to sales tools , offering an opportunity to connect with prospects in a way that’s friendly, warm, and personal. In my years as an executive sales coach, I’ve learned what works and what doesn’t. A simple message is effective.

Template 52

Template Top of Funnel Lead Ranking Lead Scoring 52

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Dan Wardle Vidyard VP of Revenue Tactics that don’t go viral within the sales culture underperform. As mentioned above, sales emails that contain videos earn 3x higher response rates. This can happen with video too.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Video Marketing 50

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Video Marketing 50

Outreach

JULY 22, 2019

Done the usual way, email elicits low response rates and even less conversions. This episode shows you how to personalize email communication at scale so your messages won’t always end up in the spam folder and your positive response rates can reach new heights.

Response Rate 65

Response Rate CAN-SPAM Enterprise Management Sales Cycle 65

Scoop.it

MARCH 26, 2019

Sales scripts. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle. With each well-positioned piece of content, a sales rep will have an easier time converting a prospect into a happy customer. These formats are most valuable towards the end of the sales cycle.

Curation 76

Curation Top of Funnel Case Studies Content 76

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? More info means more response. Actually not true.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

SalesIntel

APRIL 24, 2025

The formula for this one is Market penetration rate (%) = your clients / all possible customers (the whole market you target) x 100. #6: 6: Average Sales Cycle Length Average sales cycle length is another useful sales metric to track. This is known as the email open rate. And the formula?

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Cross-Selling Marketing Management 52

Zoominfo

MARCH 5, 2024

Since launching in mid-2024, Copilot has helped more than 50,000 users level up their sales motions theyre booking 60% more demos and meetings, driving email response rate improvements of nearly 90%, and saving more than 10 hours every week by automating administrative work.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Zoominfo 130

Hubspot

FEBRUARY 16, 2012

With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. Here's how you can map lead nurturing content to every stage in the buying cycle. Understanding the Buying Cycle.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Only B2B

AUGUST 21, 2023

This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle. According to Statista , the global average open rate for B2B emails is around 21.33%. Tracking Key Metrics: Open Rates, Click-Throughs, etc.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SalesIntel

DECEMBER 17, 2024

Advanced Reporting: The platform offers detailed reporting features, including email open rates, click-through rates, and response rates, allowing teams to continuously optimize their outreach. It balances automation and personalization, making it easy for sales reps to manage their outreach effectively.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Software 40

Vidyard

JANUARY 18, 2021

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. Although in its infancy, Thryv is already seeing positive results from the pilot in the form of shorter sales cycles as the reps reach prospects on their own terms. increase in sales opportunities.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

SalesIntel

DECEMBER 5, 2024

Here are the metrics you should monitor: Open rates : This is a textbook and you can’t avoid it. Measure how often your video emails are being opened. Response rate : Track how many recipients reply or take the desired action. When Its Time to Close the Deal End the sales cycle strong with a recap video.

Video Marketing 52

Video Marketing Top of Funnel Intent Data Outreach 52

SocialPilot

JUNE 26, 2025

Nurture Long Sales Cycles: Selling something complex or high-ticket? WhatsApp’s exceptional open rates of over 98% make it the perfect channel for high-intent, time-sensitive communication that actually gets seen by your audience. But even without ads, these posts can drive inbound interest when crafted well.

Social Media 40

Social Media Paid Search Agency Media Top of Funnel 40

Convert

APRIL 12, 2022

In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. Your open rates are skewed Email numbers are no longer accurate. The red button yielded an 8% higher response rate, while the orange button gave us 14% better results in terms of relative clicks.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52