Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?
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Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?
Metadata
SEPTEMBER 7, 2018
These five tips will help you double your B2B email response rates. Develop a History of Sending Valuable Information – You can train your list to open your emails if they know you will be enhancing their lives when they read what you write. You’ve trained them to not open your emails. percent of the time.
Metadata
SEPTEMBER 7, 2018
These five tips will help you double your B2B email response rates. Develop a History of Sending Valuable Information – You can train your list to open your emails if they know you will be enhancing their lives when they read what you write. You’ve trained them to not open your emails. percent of the time.
Martech
JANUARY 3, 2022
Three of the four archetypes — Maestros, Modellers and Makers — are functions within marketing operation’s purview. The Maestros are the system administrators who make the marketing trains run. The Makers are software developers and engineers who create home-grown marketing applications and work with APIs.
DiscoverOrg
SEPTEMBER 20, 2016
In a recent interview, David Hershenson of TOPO points out “Sales development reps demonstrate higher levels of success when provided with a training program or academy that seeks to develop their skill sets and grooms them for Account Executives roles.”. Lift Conversion Rates with a Sales Development Program.
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