A Guide to Marketing Automation


While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Why does marketing automation as a whole continue to suffer from gross underutilization?


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Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. In the broader market, however, our agency’s experience tells a different story.

The Ultimate B2C Marketing Automation Guide: How It’s Different


There are rumours that email marketing will soon be dead and it does not lead to good returns. Shout out to all the email marketers!! What is B2C Marketing? B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers.

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Email marketing or marketing automation?


30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. Your current marketing needs.

The Agency Perspective: State of Marketing Automation


In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs.

Pirates, Train Wrecks, and Marketing Automation

Customer Experience Matrix

Summary: Selecting a marketing automation system is an adventure. My presentation, How to Avoid a Marketing Automation Train Wreck , was based largely on the Marketing Automation Vendor Selection Workbook I released last month (available for free on the RaabGuide Web site ). This made sense: deploying a marketing automation system is literally a quest, and one that can end in either triumph or the train wreck of my title.

How to Choose a Marketing Automation Software


If you’re shopping around for marketing automation software, it (hopefully) indicates that you’ve already got a pretty good handle on what marketing automation means and how it can help your business. What to consider when choosing marketing automation software.

Avoid these 10 Marketing Automation Rookie Mistakes


If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. Some marketers will fail.

How to choose marketing automation software


Even though you are utilizing automation, your company does not have to be a robot. Marketing automation software is going to be dependent on your organization’s needs and criteria. The software typically includes analytics and multi-channel marketing initiatives.

How to Grow and Scale Your Agency with Marketing Automation


New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? The demands of everyday operations were too much to leave room for lead generation, not to mention the staff is not trained in marketing.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Lincoln said the automation solution was even integrated with SmartBear’s webinar platform.

Eloqua Training 2.0: Eloqua Blind Form Submit

Eloqua Tips and Tricks

Eloqua Training 2.0: Eloqua Training 2.0: usually just write marketing automation technical and theory articles but I thought I would share a little more about myself as a person in this post. The post Eloqua Training 2.0: Eloqua Technical Eloqua Training

Marketing Automation and SMBs – an Overview

B2B Lead Generation

As such, I interviewed hundreds of great marketers and industry thought leaders for case studies and how-to articles. Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). Why marketing automation software is relevant to SMBs. A major factor is how marketing automation can help optimize the SMB marketers time.

Is Marketing Automation worth it for small businesses in 2021?


I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? But at the end of the day, marketing is about one thing: ROI!

Marketing Automation vs Sales Automation


B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. What is Marketing Automation? Social Marketing . Email Marketing.

8 Steps to Guarantee Marketing Automation Success


EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).

The Ultimate Guide to Marketing Automation


What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually.

The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources.

Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

Customer Experience Matrix

I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. One of the rarely-spoken truths about B2B marketing automation is that a sizable minority of users – roughly one-third in most surveys – are not happy with their results. Answers about time spent on the search, number of systems considered, evaluation critieria, training, and staffing seem to consistent with this view.

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4 Marketing Automation Must-Haves For Beginners


When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.

How RightWave Solves the Marketing Automation Skill Shortage

Customer Experience Matrix

One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients.

Marketing automation is not marketing strategy


Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. Train up your team. (Photo credit: Wikipedia).

5 Ways You Should Be Using Marketing Automation


by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What is marketing automation software? “A The art and science of automatically managing the targeting, timing and content of your outbound marketing messages in response to prospects’ inbound actions and online behaviors.”.

More Than Automating Emails For Marketing Automation


If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. The platforms today can enable just about any marketing task, including automation.

Chart: How Training Can Pay Off Big


Standardized training can give you the tools you need in your job to ensure repeatable success in your campaigns. We looked at the effect that education has on the ability of our customers to be effective marketers. We found that companies who just sent one staff member to Eloqua University to become an Eloqua Master have grown their marketable reach significantly faster than companies without formal Eloqua training.

How to Maximize Your Marketing Automation Investment


Previously the Director of Client Marketing Services at UBM Tech, Mary has a diverse background in marketing, technology, consulting, and leadership that enables her to help marketing organizations implement solutions that produces optimal results. Her focus is on increasing revenue and optimizing performance through the use of strategic marketing models and processes that leverage marketing and sales automation solutions. Training.

What Really Creates Marketing Automation Success: Data from Gleanster

Customer Experience Matrix

Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. These asked why people implement marketing automation, what challenges they face, and what contributes to success. The survey compared answers from top-performing marketing automation users with answers from everyone else. By contrast, marketing efficiency ranked fourth among top performers and much lower among all others.

More Than Automating Emails For Marketing Automation


If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. The platforms today can enable just about any marketing task, including automation.

5 Really Easy Ways to Get Started With Marketing Automation


Automation technology has been around long enough that most marketers understand its value for driving business goals. On average , 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology. Businesses realize the power of marketing automation, but getting started can be daunting. Here’s some advice that can help you benefit from marketing automation when you’re just getting started.

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation?

How to Sell Marketing Automation Services


Marketing Automation is a powerful technology that leading digital marketing agencies are using to get better results for their clients, better show how their marketing is driving results for their clients, and perform more marketing in fewer hours.

The Key Marketing Automation Players On Your Team


You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In With multiple years of experience, this user has every certification available from the marketing automation vendor. The Marketing User.

More Than Automating Emails For Marketing Automation


If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. The platforms today can enable just about any marketing task, including automation.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. A recent research study by Sirius Decisions (sponsored by Marketo), Calculating the Return on Marketing Automation , shares a framework for establishing a return on marketing automation, and discusses why the purchase of a Marketing Automation Platform (MAP) alone - without the proper processes and skills wrapped around it - will likely produce disappointing results.

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Your social media marketing automation solution


So, social media automation is key. Automate Even if You Have a Crack Team in India. So, unless your crack team is at least in India (GMT +9) — which is likely and pretty common — then you’re going to need some automation to hit those morning and Sunday hours. Here’s the list of web apps I use on a daily basis to keep the social media trains running on time. What’s more, the sharing and retweeting can be automated.

4 Signs You Should Call Your Marketing Automation Partner


Whatever the reason, marketers often go it alone. There are those in the marketing automation space who have learned to recognize the following four signs that they should seek help. You suspect the frustration has little to do with software quality or inadequate training, and more to do with your advanced use of the platform. It can pay to get a check-up on your marketing automation efforts.