Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?
Martech Advisor
FEBRUARY 26, 2020
The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?
The Point
OCTOBER 7, 2010
On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. A survey invitation generates much higher response rates compared to say, a free trial offer.
LeadSloth
AUGUST 16, 2010
If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. link this all to your marketing automation processes. . link this all to your marketing automation processes. Want to see more? Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539.
Adobe Experience Cloud Blog
JANUARY 9, 2017
It’s likely your survey is just one of many marketing messages your audience receives every week, so how do you cut through the noise and get them to not only pay attention to your survey but also fill it out? Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1.
Expert insights. Personalized for you.
114 
Let's personalize your content