Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. Machine Learning and AI Fundamentals: Machine learning uses intelligent machines to mimic human-like cognitive functions — it’s the foundation of AI. The more you can educate yourself and gain the skills, the stronger your competitive edge will be. Maria Alvarez Sr.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

PathFactory

MARCH 27, 2023

Together, companies will deliver better customer experiences, unique actionable engagement, and insights that drive revenue March 27, 2023 – Toronto, CANADA – PathFactory , the leading B2B Content Intelligence platform, today announced a new partnership with Inverta , a top B2B marketing consulting firm.

Advertising Agencies 52

Advertising Agencies Personalization Lead Scoring Lead Ranking 52

Conversica

JUNE 30, 2020

Here at Conversica, we are proud of our industry-leading partnership program. Our partners are a vital part of our ecosystem, helping us to build the largest augmented workforce in the world. Many of our partners offer specialized expertise in markets that benefit from our Intelligent Virtual Assistants (IVAs).

Marketing AI 84

Marketing AI Webinar Metrics Marketing & Strategy Verticals 84

Adobe Experience Cloud Blog

APRIL 7, 2020

But for now, humans have that market cornered; it’s just that there’s always room for improvement. Machines do what they are programmed to do. Boost your emotional intelligence (EQ or EI). Unsurprisingly, companies with executives who have higher emotional intelligence are more likely to be highly profitable.

Work Management 152

Work Management Automation Domain Marketo 152

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

ClickZ

SEPTEMBER 23, 2022

30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Instead, it has continuously under-delivered and complicated an already competitive environment. Four ways to transform your approach to marketing technology. And if it is not, it ought to be.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Launch Marketing

FEBRUARY 16, 2022

In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email marketing. Email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. Advances in Artificial Intelligence. Send-Time Optimization.

Marketing AI 118

Marketing AI Email Marketing B2B Marketing Trends 118

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Cintell

APRIL 30, 2019

The social media landscape offers a virtual goldmine of customer intelligence. Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. Sharing the right content.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Vision Edge Marketing

JANUARY 24, 2019

Executives participating in the Accenture study, “Big Success with Big Data” emphasized that to remain competitive companies need to actively embrace Big Data or “face extinction.” Organizations that reflect this culture will be better positioned to leverage data to maximize its efforts and optimize Marketing investments.

Paid Search Agency 185

Paid Search Agency Work Management Lead Ranking Marketing Management 185

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Navigate the Channel

DECEMBER 1, 2023

Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., ERP or business intelligence platforms). Image credit: Jascha Kaykas-Wolf.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Account Based Marketing 127

Account Based Marketing Enterprise Management Work Management Paid Content 127

Nuvi

JUNE 23, 2022

RXM platform highlighted as a strong performer in Competitive Intelligence and for seeing XM adoption growth among enterprise customers. In addition to being ranked as a strong performer in Competitive Intelligence , Reputation continues to lead across ten G2 categories: . Local Marketing . SAN RAMON, CALIF.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Contify

NOVEMBER 3, 2020

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.

Peer-to-peer 52

Peer-to-peer Lead Ranking Lead Scoring Ethics 52

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. After all, it’s about how your company penetrates a market right? And it’s even more personal than Business Intelligence, which more so represents the craft and strategy of the individual or department.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. After all, it’s about how your company penetrates a market right? And it’s even more personal than Business Intelligence, which more so represents the craft and strategy of the individual or department.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Zoominfo

MAY 11, 2020

Before you begin looking at which market segments or verticals your sales reps should be focused on, consider why those segments need your solution in the first place. These pain points represent an opportunity in the IT market. This is what we like to call an “outside-in” go-to-market strategy to territory planning.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

ClearVoice

FEBRUARY 5, 2024

Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

SpotMe Blog

MAY 11, 2023

With so much to manage, it is crucial to choose your partners carefully. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. But how do you make sure you’re selecting the right healthcare communications company for your event?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

DiscoverOrg

JANUARY 29, 2019

Read it: How to Use the Tech Stack for Competitive Intelligence. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Programming languages. Email programs. Marketing automation tools, and more. What is the tech stack? Web servers.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 65

Social Media Template Work Management Marketing Management 65

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Work Management 130

Work Management Marketing Management Advertising Agencies Paid Search Agency 130

Customer Experience Matrix

MARCH 6, 2016

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. Machine intelligence would play a key role at every step of this evolution. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115