The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Captora utilizes your content across inbound marketing campaigns to improve conversion rates (and lowering CPL) across long-tail organic and paid search campaigns.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy. A long-tail keyword is a search term that is four or more words. Keywords Rely on “User Intent”.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Adobe Experience Cloud Blog

MAY 2, 2016

Long-tail keywords: Using k eywords that are questions or phrases is not a new SEO concept, but it’s more important than ever with the popularity of voice search, as people are far less likely to say just a simple keyword or two. FAQs tend to be more casual and provide opportunities for those long-tail keywords.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

Ambal's Amusings

APRIL 21, 2010

The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Click and download FREE eBook from Marketo and ClickDocuments. B2B marketers will struggle to source people who can write well and effectively package content marketing. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

chiefmartech

MAY 20, 2018

Marketo acquired Bizible. I’ve acknowledged many times that the distribution of vendor scale in the martech industry is a long tail — a small number of giant companies at the head and immense diversity of small ventures stretching far into the tail. Consolidation is what gives us the head of that tail.

Long Tail Marketing 46

Long Tail Marketing Marketing Proposals Vendors Software 46

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

chiefmartech

APRIL 5, 2017

We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. For instance, we discovered that the majority of high-quality opportunities and close deals came primarily from Google Search, from long-tail keyword campaigns, and from webinar offers. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. May the Sales and Marketing Force Be With You.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Putting a campaign mix together that maximizes all of these is critical for long term demand generation success. For me personally, I use a simple document that notes each of these program mix components. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 27, 2010

This is an average of some deals with short cycles and a long tail of deals with much longer cycles. Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

chiefmartech

MAY 10, 2017

Essentially, this market is a “long tail” distribution of martech vendors: a few $1+ billion giants, dozens of leaders with $100 million or more in revenue, and then THOUSANDS of smaller firms — from 1-3 person micro-SaaS companies to substantial firms with millions in revenue: The Platformization of Marketing Technology.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

chiefmartech

APRIL 20, 2017

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market. But by number of firms, it’s expanding.

Marketing Management 68

Marketing Management Long Tail Marketing Paid Search Agency Vendors 68

SmartBug Media

JANUARY 2, 2020

The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Aside from the increase in long-tail keywords, you will see a decrease in your bounce rate with more time spent per visitor on your site. Measure your results.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

chiefmartech

MAY 7, 2018

Yes, the “big martech” firms of Adobe, HubSpot (disclaimer: I’m VP platform ecosystem) , IBM, Marketo, Oracle, Salesforce, etc., Martech is a long tail with a fat head. But given fundamental shifts in software and marketing, it’s a really, really long tail.

Marketing Management 58

Marketing Management Long Tail Marketing Cross-Selling Marketing Proposals 58

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. However, increased organic traffic is just one benefit of enhanced social search functionality.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Adobe Experience Cloud Blog

MAY 27, 2016

Long-tail keywords are even more important on mobile. Your B2B marketing strategy should take that into consideration, not only because it’s the way of the foreseeable future, but because it’s an opportunity to be among the first to reach that demographic where they’re most comfortable.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications. “Mass marketing is turning into a mass of niches.”

Work Management 48

Work Management Marketing Management Thought Leadership Long Tail Marketing 48

Adobe Experience Cloud Blog

JANUARY 17, 2018

Our marketing team at Chanty was surprised to notice some of our articles around long-tail, low-competition keywords receiving a natural ranking boost with no additional efforts from our side. Brian Dean has nailed it: “If your website is getting clicked on like there’s no tomorrow, why would Google keep it buried in the #9 spot?”.

CTR 134

CTR Dwell Organization Click Rate 134

PathFactory

AUGUST 22, 2018

Think of the long tail. How can you capitalize on the momentum and grab the long tail to make sure you’re getting the most out of your online and offline events? We can move that info to Marketo for lead scoring and push it into Salesforce. Mix up email types. Promote webinars during webinars. Elle : Absolutely.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

QuanticMind

JUNE 15, 2017

To mitigate the cross-platform problem, alternatives to discovering and collecting personal info outside of GA include using login forms, third-party cookies and plugins and marketing automation solutions such as Marketo. Welcome to the New Normal of Paid Search Ads. Featuring: @Realicity.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Adwords 40

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

MAY 22, 2023

There are various options available to help solve business problems, including: Copywriting: Conversion.ai

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Heinz Marketing

MARCH 25, 2019

They didn’t understand how to select accounts, and we can get into this in detail, but this is the single most important piece to the long tail success of sales quota attainment. Your new book, however, is called SPEAR Selling. The accounts you select dramatically change the volume, velocity, and probability of deals.

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

Adobe Experience Cloud Blog

JUNE 26, 2018

Find Long-Tail Keywords With the AROUND(X) Operator. What if you could find all the long-tail keywords for a specific topic right on Google? The AROUND(X) operator can help you find all the long-tail keywords that have been published on a particular topic. You won’t have to log into any keyword tool.

Google 134

Google Long Tail Marketing Lead Scoring Lead Ranking 134

Single Grain

JANUARY 15, 2020

As per Marketo's definition : “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey. More and more searchers are using long-tail keywords or conversational phrases , particularly for voice search.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Adobe Experience Cloud Blog

JANUARY 10, 2018

Target long-tail keywords using AdWords to keep your cost-per-click low. The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. (You can include links to relevant blog content in your pre-webinar and post-webinar emails).

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. You should have a video platform to keep everything organized, but use YouTube to promote your video content.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. You should have a video platform to keep everything organized, but use YouTube to promote your video content.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Directive Agency

MARCH 2, 2018

This tool helps spark long tail keyword research and learn more of the industry lingo. We’ve been featured in Salesforce, Marketo, Moz, Convince and Convert, Marketing Land, Search Engine Land, SitePoint, Wordstream, and more. Keywords Everywhere Chrome extension.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94