Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. We don’t spam. If people opt out, we respect that. Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Thinkers360

APRIL 28, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

APRIL 14, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

MARCH 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. You must provide a clear opt-out option for recipients to stop receiving messages.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. The list is there, and all you have to do is compose your emails.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Thinkers360

FEBRUARY 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Thinkers360

MARCH 7, 2024

Expert Tip: More than just a list, Thinkers360 leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Litmus

OCTOBER 15, 2021

In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. Didn’t make the live webinar? Watch the recording here and check out the Q&A below. How often should I run a spam test?

Webinar Metrics 82

Webinar Metrics CAN-SPAM Deliverability Domain 82

Salesforce Marketing Cloud

DECEMBER 8, 2023

Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Thinkers360

MARCH 15, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

BOP Design

APRIL 19, 2021

Whether you use a segmented list, or a custom personalized greeting, this personal touch will help to increase click-through rates. By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Thinkers360

FEBRUARY 23, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Read on to find out which factors experts from Litmus, Salesforce , Yahoo , and SocketLabs say you should pay attention to make sure your emails stand the best chance of making it to the inbox. (To Cater content to customers.

Marketing AI 93

Marketing AI CAN-SPAM Deliverability Webinar Metrics 93

Mailmunch

MAY 27, 2021

When looking to buy an email list, the only thing marketers are looking for is new contacts to email to support their sales team. But acting on this moment of desperation and purchasing an email list can cause more harm than good. . In this article, I talk about why buying email lists is a really bad idea. Buying an email list

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Tracking this data also lets marketers create more effective communications.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Thinkers360

FEBRUARY 9, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

FunnelEnvy

OCTOBER 2, 2023

Users’ email accounts soon became swamped with spam. Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors? Are you using drop-down menus for lengthy lists?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Litmus

OCTOBER 3, 2022

Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. In turn, they could just mark your email as spam. An unsubscribe link. Your mailing address .

Design 94

Design Practices Best Practices CAN-SPAM 94

Jackie Walts

APRIL 1, 2020

I highly recommend against them, but if I can’t talk you out of it, here are some tips: First, know that newsletters are the number one killer of the leads your company has worked hard to get. On your newsletter sign-up form, list the benefits of subscribing, what will be learned, the frequency of the newsletter and the value very clearly.

Newsletter 76

Newsletter Opt-out Opt-in Demand Generation 76

Zoominfo

MARCH 6, 2017

Create fully developed outlines of who they are, and flesh out all of the contributing factors that might affect their buying decisions. If you’re not segmenting your contacts into different lists, you’re running the risk of turning off a lot of prospects and sending people to unsubscribe in droves.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Content Marketing Institute

JUNE 28, 2018

On the bright side, the onslaught means companies viewed the new law as an opportunity to reevaluate their business processes, work out a GDPR-compliance plan with their legal teams, and reaffirm audience interest in their content. I clicked opt out and landed on a page with no opt-out option. Change preferences.

Privacy Policies 95

Privacy Policies Opt-out Opt-in Phishing 95

Kabbage

DECEMBER 7, 2016

and send out holiday emails to your prospects. So, in order to help you stay off of the naughty email list and avoid common pitfalls, I created this list of holiday email best practices (based off of some real mistakes I’ve seen marketers make throughout my career). 2) You can’t break rules if you want to be on the ‘nice’ list.

Tips 100

Tips CAN-SPAM Click Rate Lock-In 100

Porch Group Media

APRIL 13, 2021

However, according to Validity’s research, the two factors that experts generally agree are most important for reputation are the two lowest scored (spam traps and complaints) – highlighting the need for some further education on their role and importance. Where are brands sourcing their email lists? Measure ROI.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

B2B Marketing Traction

APRIL 1, 2015

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” Can our readers tell what we do?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

PureB2B

MAY 30, 2022

Of course, when done incorrectly , B2B email marketing can feel a lot like spam, but therein lies the massive importance of the permission marketing concept. While you might decide to purchase email marketing lists, the act of sending an email costs you nothing by itself. Focus on the email list. Why email marketing?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Golden Spiral

JANUARY 31, 2019

Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. The Foundation for Newsletter List Building. Buying Lists. The CAN-SPAM Act is serious.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. Having it all stored in one list can make segementing your subscribers by demographics, behaviour or geographic location a breseze. It might help to ask yourself what you really want to get out of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Conversica

SEPTEMBER 22, 2020

Previously opted-out or marked your emails as spam. It is very likely that all you need to do is educate a specific segment of leads first, before reaching out to them with your Intelligent Virtual Assistant. You can use your MAS to drive leads to consumer content or attend your webinars.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 52

BenchmarkONE

NOVEMBER 28, 2018

But before you start out on a manic quest to win back your lost followers, it helps to know what’s normal. If you’re just starting out with email marketing and you lose one subscriber on your first campaign, your unsubscribe rate will be 0.20% if you have 500 contacts. But you shouldn’t take them personally. PPC advertising.

CAN-SPAM 70

CAN-SPAM Marketing Automation Services Ad Frequency Opt-out 70

Stevens & Tate

APRIL 14, 2021

Additionally, because most companies do embrace email marketing, you’re going to have to work a little harder to stand out from the competition and engage your leads. Use the information you have on your subscribers (gained from opt-in forms, questionnaires, purchase history, and more) to segment them into different lists.

Email Marketing 59

Email Marketing B2B Marketing Campaigns Webinar Metrics 59

LeadSquared

MARCH 13, 2021

(Disclaimer: These are the findings from our previous webinar series. It was a webinar week again, and Shibani was once again caught up with planning it. That is, boost the number of sign-ups for the webinar. Currently, she was averaging a 49.72% conversion rate (of the previous 4 webinars). A whopping 60.2% !!!

Landing Pages 52

Landing Pages Design Skype Click Rate 52