Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Zoominfo

MARCH 19, 2018

Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator. Ready to get started? Keep reading!

Tools 227

Tools Lead Ranking Lead Scoring Zoominfo 227

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Ranking 40

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Deal with the loss of third-party cookies.

130

130

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 197

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Let’s keep imagining. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

NOVEMBER 28, 2023

By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Why does this matter so much?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Martech

APRIL 5, 2022

If your end-users are not embracing a tool, it will be impossible to take full advantage of its capabilities. Under-utilization of tools can hurt your martech team’s reputation and the ability to get budget for future technology implementations. Here are five tips to help drive user adoption of new martech tools.

Budget Programs 104

Budget Programs Peer-to-peer Work Management Marketing Management 104

Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Broadly speaking, there are eight categories of marketing tools. Fundamental Marketing and Reporting Tools. Storage Tools. The categories I counted include: Design and visual.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization? Develop strong positioning.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Oktopost

DECEMBER 15, 2022

LinkedIn is notorious for being a great place to work and for investing heavily in its employees. In this climate, it’s incredibly important to find tools not only to cope but to make the most of what resources we do have – both in and outside the workplace. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. The truth is, without martech tools to help, it’s nearly impossible for companies to fully understand how visitors are interacting with their websites or even know who those people are. Quick Takeaways.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on LinkedIn. Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? LinkedIn best practices to ensure ABM success?. LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Ranking Lead Scoring 80

Marketing Insider Group

NOVEMBER 8, 2022

Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. The Importance of Content Marketing. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Salesforce Marketing Cloud

AUGUST 18, 2023

Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations. Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce!

Automation 98

Automation Peer-to-peer API Communities 98

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Zoominfo

JUNE 13, 2018

But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers. 90% of top salespeople use social selling tools. Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. .” – Jill Rowley.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Rev

SEPTEMBER 20, 2023

In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.”

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Hubspot

SEPTEMBER 20, 2022

In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Launch Marketing

OCTOBER 31, 2018

This week we’ll be discussing LinkedIn – a popular social network for professionals to showcase their work history and network with colleagues and peers – and how individuals who work in a B2B setting can leverage LinkedIn to network via LinkedIn Groups. Why Use LinkedIn Groups?

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

NuSpark Consulting

MAY 7, 2016

Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience. Having unlimited access to information via the internet as well as hyper-connectivity to peers means the modern buyer is also overwhelmed.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

JULY 6, 2022

He shares and reveals how, despite technology moving so quickly, there are certain tools that are essential in his MarTech stack and how leaders can up their employee engagement despite the state of the world. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders?

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125