Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. How does Social Selling fit into Account-based Marketing?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. suggest which tools to use. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. By the time we’re done, you will have leveled up your chances of acquiring high-paying clients and wider professional networks. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. But not just any picture. More face, less body.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Everything Counts in Brand Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Biznology

OCTOBER 21, 2016

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. LinkedIn is obviously a prime place for this. On LinkedIn you’ll be to target people with specific jobs.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. LinkedIn is obviously a prime place for this. On LinkedIn you’ll be to target people with specific jobs.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Heinz Marketing

JUNE 16, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. You’ll have a leg up on your competition if you are familiar with the typical tasks associated with the role you’re seeking, which tools enable the role to be most effective, and what skill set typically lends itself to the role. LinkedIn is a powerful tool.

Internet Marketing 120

Internet Marketing Opinions Deliverability Linkedin 120

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

BOP Design

SEPTEMBER 16, 2021

An opinion that goes against the industry standard. An effective way to use new tools to get results. For B2B industries, many markets are highly specialized and require years of training and experience to become an expert. This means your organization likely has some of the top experts in your market. The takeaways?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Zoominfo

JUNE 4, 2019

The reason for these staggering results is simple: Prospects trust the opinions of people they know. Before making your initial call, take the time to network and research your B2B sales prospects to uncover any commonalities. Case studies, reviews and testimonials are an extremely effective trust-building tool.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

The Lead Agency

DECEMBER 9, 2020

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. The following are the steps to take to build detailed buyer personas that will help accelerate your marketing campaigns. Where do they look for information and networking opportunities? Step 1: Identify Buyer Attributes.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Sprout Social

MARCH 7, 2022

You deserve real-time insights, unfiltered audience opinions and speedy results. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Brand survey functionality across social networks.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Oktopost

NOVEMBER 16, 2023

It’s not just about networking anymore. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Following up.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Social media can optimize every aspect of your business. Insightful.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. The realization of this very trust and connection led me to explore the world of micro-influencer marketing at SocialPilot. If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you.

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? So how can you use your company’s page on LinkedIn to see real success? Build your brand. Recruit new talent.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

Brandpoint

JUNE 1, 2022

In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. Follow along as we expand on leveling up your brand awareness in stages, no matter the size of your marketing department. LinkedIn can act as a mixed bag.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

The Marketing Blender

DECEMBER 13, 2022

Use the data available from analytics tools like Google Analytics or Facebook Insights to gain insight into the demographics of your followers, including age, gender, location, interests, etc. For example, if you’re looking to reach a younger demographic, Instagram or Snapchat might be better options than LinkedIn or Twitter.

Social Media 52

Social Media Media Customer Satisfaction Marketing Analytics Tools 52

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Hinge Marketing

NOVEMBER 25, 2014

LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Appearance Matters. So how do you stand out from the crowd?

Linkedin 48

Linkedin Tips Ideal Customer Profiles Network Marketing 48

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Brightedge

OCTOBER 11, 2022

In our opinion, at least. Big brands like LinkedIn and eBay already leverage and benefit from the protocol. You can use Bing’s API generation tool to do this. Check Submission success: Verify the success of submitted URLs using Bing Webmaster Tools or your tracking software. How to Use IndexNow. Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127