102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Connect with Mike on Google+ and LinkedIn.
Six Essential Online Marketing Tools for AEC Firms
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.
Our Favorite Online Marketing Blog Posts and Articles of 2014
DECEMBER 30, 2014
But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. Twitter Facts.
23 Account-Based Marketing Leaders to Follow on Twitter
FEBRUARY 3, 2016
Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” The concept continues to gain traction across the B2B marketing landscape with new theories and conferences popping up every day.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. Twitter, not unlike Mother Teresa’s virtues of love, is a delicate ecosystem of real people.
Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
OCTOBER 12, 2015
Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. of marketing budgets (10.6%
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e.,
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Share this on LinkedIn.
What Is B2B Social Media Marketing?
MARCH 30, 2017
Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. LinkedIn.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. But B2B marketers need to broaden their thinking when it comes to SEO.
5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
JULY 14, 2015
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. Here at KoMarketing, many of our clients cater to what most would call “niche” markets. B2B Online Marketing Blog Content Marketing
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.
How We Overcame 2015’s Top Content Marketing Challenges
DECEMBER 1, 2015
It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming. 18 Ways To Build Trust Within Your Online Network.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), Social media networks and blogs consume nearly 25% of people’s time online.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.
B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
Modern B2B Marketing
JANUARY 12, 2012
If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device.
KoMarketing Year in Review: Our Top Posts from 2014
DECEMBER 22, 2014
A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. This past spring we launched a redesigned website: mobile-friendly and with a much clearer message articulating our organization’s objectives and values. 6 Ways to Measure B2B Content Marketing Performance – The Content Marketing Institute.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Instagram has more users than Twitter. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now part of Salesforce.com Marketing Cloud.
30 Must-Read Growth Hacking Resources for Digital Marketers
FEBRUARY 14, 2014
Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Online Marketing
How to Balance Website User Experience and SEO
AUGUST 19, 2015
We live in a mobile world. And accordingly, Google now uses a website’s mobile-friendliness as a ranking signal in mobile search results. So, your website’s mobile experience is no longer just important for reducing user frustration. Online Marketing Websites
Your Business Blog Year 10: Is It Still Worth It?
Writing on the Web
FEBRUARY 19, 2014
Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” I started getting found online and boosted my business revenues exponentially. Marketing is not the only reason companies can get value from blogging.
Critical Email Marketing Do’s and Don’ts for Professional Services
APRIL 28, 2015
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. ” questions about email marketing. Email marketing is still one of the most effective marketing tools out there.
The Science Behind the Art of the Call-to-Action: Part 1
JUNE 3, 2015
When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. So what makes for the best, most persuasive online offers ? Online Marketin
Is Social Media Going to Kill Email?
Modern B2B Marketing
FEBRUARY 28, 2011
by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Online Communities.
The Art of Advanced Email Marketing: A/B Testing
NOVEMBER 21, 2014
You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Testing your emails is one of the most important steps in email marketing. Design—for desktop, tablet, and mobile. Online Marketing
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a law that was passed in the U.S.
Professional Services SEO in 2015: 5 Facts Every CMO Should Know
DECEMBER 23, 2014
One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. 2) Mobile Will Continue to Become More Important Websites need to be responsive. On Google+ or LinkedIn? Online Marketing
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. Well, content marketing is tricky.