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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Trending Sources

Online Marketing Strategies of Successful Companies

KEO Marketing

There is no silver bullet for success in marketing. When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. Look up any big brand and you will see that they have Facebook and Twitter pages at the very least.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Connect with Mike on Google+ and LinkedIn.

Six Essential Online Marketing Tools for AEC Firms

Hinge Marketing

Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics.

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The B2B Online Marketing Quick Checklist for 2014

EMagine B2B Blog

Mobile Strategy. Your company website MUST cater to mobile, desktop, and everything in between. With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Twitter.

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process.

87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. Twitter Facts.

The 2011 #Nifty50 Top Twitter Men Reprise


Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. Twitter, not unlike Mother Teresa’s virtues of love, is a delicate ecosystem of real people.

23 Account-Based Marketing Leaders to Follow on Twitter


Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” The concept continues to gain traction across the B2B marketing landscape with new theories and conferences popping up every day.

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e.,

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List of Brand-Side Corporate Social Strategists: Twitter Edition


It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Share this on LinkedIn.

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The 21 Best Content Curation Tools


Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. of marketing budgets (10.6%

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. Here at KoMarketing, many of our clients cater to what most would call “niche” markets. B2B Online Marketing Blog Content Marketing

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. But B2B marketers need to broaden their thinking when it comes to SEO.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social media networks and blogs consume nearly 25% of people’s time online.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. LinkedIn.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming. 18 Ways To Build Trust Within Your Online Network.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Salesforce’s State of Marketing.

KoMarketing Year in Review: Our Top Posts from 2014

KoMarketing Associates

A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. This past spring we launched a redesigned website: mobile-friendly and with a much clearer message articulating our organization’s objectives and values. 6 Ways to Measure B2B Content Marketing Performance – The Content Marketing Institute.

B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy

Modern B2B Marketing

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year.

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” I started getting found online and boosted my business revenues exponentially. Marketing is not the only reason companies can get value from blogging.

How to Balance Website User Experience and SEO

Hinge Marketing

We live in a mobile world. And accordingly, Google now uses a website’s mobile-friendliness as a ranking signal in mobile search results. So, your website’s mobile experience is no longer just important for reducing user frustration. Online Marketing Websites

The 15 Best Content Distribution and Amplification Tools


1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device.

Critical Email Marketing Do’s and Don’ts for Professional Services

Hinge Marketing

Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. ” questions about email marketing. Email marketing is still one of the most effective marketing tools out there.

The Science Behind the Art of the Call-to-Action: Part 1

Hinge Marketing

When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. So what makes for the best, most persuasive online offers ? Online Marketin

Is Social Media Going to Kill Email?

Modern B2B Marketing

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.

The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Testing your emails is one of the most important steps in email marketing. Design—for desktop, tablet, and mobile. Online Marketing

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Your website is wearing mom jeans and shoulder pads


Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. Well, content marketing is tricky.

10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

These three words are critical to the content marketing process from start to finish. Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. How Does B2B Marketing Compare to B2C?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). •

What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus.

Professional Services SEO in 2015: 5 Facts Every CMO Should Know

Hinge Marketing

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. 2) Mobile Will Continue to Become More Important Websites need to be responsive. On Google+ or LinkedIn? Online Marketing

B2B marketing is easy. Listen!

Integrated B2B

What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? For those who think that their companies’ sales and marketing is so complex, this must have been like a cold shower.