Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. printed phone books and newspaper classifieds) media for the majority of commercial searches. How can I figure out what content my target audience wants?

Paid Content 312

Paid Content Traffic Lead Ranking Blogger 312

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. What Does the Data Say About Content Marketing Challenges?

Allocation 340

Allocation Content Marketing Top of Funnel Ad Frequency 340

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED.

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 64

B2B Thought Leadership Content Marketing Thought Leadership Content 64

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 274

Marketing Budget Work Management Marketing Management Content Marketing 274

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

Trade Press Services

JULY 29, 2024

Medium.com is a powerful platform for writers and content creators who seek to share ideas, engage with readers, and earn a bit of money. For B2B thought leaders and marketers, Medium provides an opportunity to cross-promote content, boost brand awareness, establish credibility, and reach new audiences. What is Medium?

Advertising Mediums 100

Advertising Mediums B2B Thought Leadership Thought Leadership Digital Asset Management 100

SEMrush

JUNE 17, 2025

Market Share for Various Metrics Calculate the market share for every company in your industry. See which companies dominate based on relevant industry metrics, such as: Unit sales Monthly active users Web traffic That way, you can work out which helps companies succeed in different areas. Try 55+ products for free.

Paid Content 81

Paid Content Paid Search Agency Advertising Agencies Domain 81

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Marketing Insider Group

APRIL 3, 2023

This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. You and I both know that the digital marketing landscape is changing quickly. The goal of the Skyscraper Technique is to make your content the tallest building in the skyline.

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Salesforce Marketing Cloud

MARCH 17, 2025

And digital marketing is what builds that presence. We all know that marketing can be a full-time job and can be daunting especially for new entrepreneurs. To help you get started, weve compiled a list of six free digital marketing courses that are tailored to the unique needs of startups.

Paid Content 75

Paid Content Startups Course Marketing AI 75

seo.co

MARCH 29, 2022

In the world of digital marketing , they say that content is king. With carefully crafted content marketing , you can easily influence your audience and convert them into paying customers more effectively. And with content you can keep your audience in the know. Just what is the value that links give to a site?

Link Building 111

Link Building Paid Content Ad Building Content Marketing 111

KoMarketing Associates

MARCH 12, 2019

A) Pay per click search advertising. B) Search engine optimization. The pros of pay per click advertising. We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day.

PPC 205

PPC Sales Qualified Leads Lead Ranking Lead Scoring 205

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. Guest post by Ann Smarty. Don’t just focus on influencers!

Traffic 217

Traffic Peer-to-peer Linkbait Customer Surveys 217

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

SmartBug Media

AUGUST 12, 2024

Franchise businesses benefit from widespread brand recognition, but that doesn’t necessarily translate to visibility and trust in their local markets. When you want to drive local traffic and grow your franchise business, you need a solid local search engine optimization (SEO) strategy.

Paid Content 59

Paid Content SEO Marketing & Strategy Ideal Customer Profiles 59

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Kevin Indig

APRIL 19, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Google’s PR campaign against link building has been incredibly effective. As a result, many SEOs shy away from building links.

Link Building 122

Link Building Budget Programs Lead Scoring Lead Ranking 122

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 125

Paid Content CMS Development Lead Ranking Work Management 125

seo.co

DECEMBER 2, 2022

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). low quality link directories). Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Webbiquity

MARCH 3, 2017

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. What does link building really mean in 2017?

Link Building 100

Link Building SEO Ad Building CAN-SPAM 100

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. print industry. • Be like Avis.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Single Grain

FEBRUARY 12, 2025

More users aren’t searching Google for information, product recommendations, and answers to their questions. The average web user chooses AI platforms like ChatGPT as their primary search platform. Generative AI can benefit marketers in many ways. For example, we used AI to scale content production for one of our clients.

Marketing AI 64

Marketing AI Tools Branding Brand Identity 64

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Thanks to the high ad prices, and the fast evolving competition with huge budgets.

Paid Search Agency 170

Paid Search Agency Ads Google Cost Per Click 170

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 113

Paid Search Agency SEO Google Allocation 113

Valasys

MARCH 20, 2025

SEO and PPC is the most powerful and useful digital marketing technique that is helpful for boosting your store visibility. We will also help you to understand why you need to get connected with an SEO agency or ppc marketing agency to understand which tactics to choose for your business.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

seo.co

DECEMBER 27, 2021

Unlike on-site SEO, link building is all about improving your search ranking by what happens off your site. Whenever other sites link to pages on yours, you earn valuable backlinks that boost your site’s online authority. Paid backlinks are ones acquired with the help of a link building agency or by exchange.

Link Building 105

Link Building Ad Building Lead Scoring Lead Ranking 105

Hubspot

JULY 18, 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It's also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.

Work Management 101

Work Management Marketing Management Link Building Budget Programs 101

Hinge Marketing

JUNE 30, 2021

Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience. Yet it’s also the least understood, most underutilized, and most abused of all digital marketing techniques. What is earned media? . What is SEO? .

PR 174

PR SEO Webinar Metrics Media 174

seo.co

OCTOBER 6, 2023

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). Unfortunately, backlinks are hard to build on your own. You need to develop content. You need to build publisher relationships. That’s why link building agencies and link building services exist.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. Google organic search is responsible for 59.2% See which websites are linked to which content.

Link Building 98

Link Building Budget Programs Software Lead Ranking 98

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.

Paid Content 120

Paid Content Paid Search Agency Mobile Advertising Content Marketing 120

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155