The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. Location: Bethesda, MD, USA. I open to anything.

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KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? Twitter network analysis tools like Followerwonk and Contaxio.

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Adobe Experience Cloud Blog

APRIL 22, 2013

Follow Kathryn on Twitter at @KKilner. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Anyone involved in marketing knows the importance of generating quality leads for their sales team.

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Adobe Experience Cloud Blog

JUNE 3, 2010

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. It’s about nurturing them the right way in real-time to stay top of mind with qualified prospects.

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Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. On Twitter, you can identify potential buyers based on their tweets and following relations.

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Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Let’s take lead nurturing , for example. Social Data & Marketo Engage.

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KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is a powerful addition to any search engine marketing campaign.

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Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter. On Twitter, you can identify potential buyers based on their tweets and following relations. Conversion Data on Socially Engaged Leads.

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Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

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KoMarketing Associates

AUGUST 19, 2013

Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. Add Andrew: https://plus.google.com/106333865805720544809. . Add Paul: https://plus.google.com/116630382081612633830. .

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LeadSloth

OCTOBER 4, 2009

Marketo (booth 6). Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page. Let me know if you have any questions via Twitter or email (jep leadsloth com). Marketo (booth 6). Twitter & Questions. Manticore Technology (booth 2). Genius.com (booth 7).

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Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

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Leadspace

JANUARY 19, 2017

It is recommended as a part of your marketing automation set up to test a set of leads against the profiles to ensure there is not much overlap, so that each inbound lead is clearly defined against one persona. This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default).

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Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Jon Miller. Over to you.

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KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). This can be done through thorough network analysis, discovery attribution and lead nurturing. Top Social Media Sites.

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Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Click and download FREE eBook from Marketo and ClickDocuments. Maria Pergolino. Over to you.

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Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

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chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring. So, how did we do it?

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Adobe Experience Cloud Blog

JULY 29, 2013

But, if you answered “automated lead nurturing” you are spot on! It is an understatement that lead nurturing is a key driver moving leads through the funnel , but how do you know if your efforts are impactful? How are you pushing leads through the middle of the funnel? Lead Nurturing'

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Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Content Marketing Strategy: Simple Content Creates Quality Leads.

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The Point

DECEMBER 6, 2010

21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. Salesforce.com Webinar Invitation Gets It Right.

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Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. In short, it seemed like a monumental waste of time.

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Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Lead Generation for the Complex Sale — Brian Carroll. Galen De Young. Recommended Resources. Over to you.

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LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Lead Intelligence. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# Lead Intelligence. Social Media ROI.

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Adobe Experience Cloud Blog

APRIL 14, 2011

By deploying a lead scoring process, you increase lead quality, enable efficient use of marketing and sales resources for hot leads and better align with customer’s needs in the buying process. Effective Lead Nurturing For Future Leads. Marketing Automation Solutions.

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Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Wendy’s Twitter account, for example, has been making a splash by being unique and human, saying things other brands wish they had the guts to. Lead Scoring: Partnering with Sales to Deliver the Best Leads. You probably already have some kind of lead nurturing system, but take it up a notch and start lead scoring.

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Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. Additionally, consider allowing registrants to send questions to the speaker in advance, e.g. on Twitter or via a central email address. Have a live Twitter chat during the event, or a Twitter after-party.

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Adobe Experience Cloud Blog

DECEMBER 3, 2009

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. marketo : Implementing lead nurturing & lead scoring? Think big, start small, move quickly!

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Martech Advisor

OCTOBER 23, 2019

Act-On offers an advanced feature called the Adaptive Journeys that customizes forms, channels, message scheduling, and lead scoring based on customer-specific preferences and behaviors. ​​​​​​​ Marketo has become a popular brand in the marketing automation space in the recent past, and rightly so.

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Ambal's Amusings

FEBRUARY 10, 2010

Blog Velocity-B2B Marketing Twitter DougKessler. Get good at lead nurturing -This stuff is way too powerful to ignore. Click and download FREE eBook from Marketo and ClickDocuments. He started his career at Ogilvy & Mather New York on consumer accounts but quickly migrated to B2B, where his heart lies. Doug Kessler.

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The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

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Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. I hope you enjoy these B2B marketing blogs.

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Adobe Experience Cloud Blog

NOVEMBER 22, 2011

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. Remember, it is an iterative process in that once you have lead scoring defined and working, make sure you revisit and enhance it based on information you’ve collected over time.

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Adobe Experience Cloud Blog

APRIL 21, 2011

Optimize marketing mix and spend – B2B marketing analytics helps marketers with the precise planning necessary to coordinate demand generation and lead nurturing programs. To learn more about B2B marketing analytics, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2011

The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Compare drip campaign lead numbers for purchasing frequency, amount and time in relation to prospects not in the campaign to understand ROI success. Does Your Drip Marketing Leak Leads?

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