B2B Digital Marketer

JUNE 10, 2021

Over the course of his career, Eric ran promotions at a global PR agency, founded a content management platform with clients such as Dunkin’ Donuts, LinkedIn, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Advertising Agencies 52

Hubspot

JANUARY 15, 2013

If that sounds like marketing blasphemy, then read on to learn about some of those rare cases in which you actually should not use a lead-generation CTA in your marketing. PR and Social "Buzz" Campaigns. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. brand lift or number of leads), but they always share common macro-goals.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). You may need to think about allocating more of your marketing budget towards brand awareness channels (such as social media, PR, etc). . Getting lots of traffic but no leads?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Content4Demand

DECEMBER 6, 2022

According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases. I’ve been talking a lot about the demand-gen side of the house, but we use this in our PR. When do you start doing content ideation?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

markempa

DECEMBER 29, 2014

Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Develop a strategic lead generation portfolio.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

markempa

JUNE 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is called PR 2.0. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

sagefrog

NOVEMBER 14, 2023

And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. Monitoring & Metrics: Utilize tools like Google Alerts or specialized PR software to track media mentions.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Effective Marketer

APRIL 30, 2013

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

SmartBug Media

SEPTEMBER 18, 2020

Once you start developing campaigns and launching landing pages, lead gen forms, and the like, you need to have an agency that understands how your CMS and CRM work together so you can properly track and nurture leads over time. Try to pinpoint the essential services you need and let that guide your initial search.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

markempa

JUNE 16, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Modern B2B

JUNE 17, 2019

I miss sales or lead gen emails aimed at me, all the time. There are too many PR people getting into digital marketing and it’s resulting in digital campaigns being too focused on impressions and reach – that’s a numbers game. My thought is, hang on a minute, you’ve worked hard to get that contact to engage with you.

Enterprise Management 81

Enterprise Management B2B Marketing Work Management Marketing Management 81

Lake One

MARCH 24, 2020

If you’re ready to move past the basics of lead generation , these are the manufacturing and industrial lead gen trends we’re seeing drive success as we head into a new decade. Industrial Lead Generation with Account Based Marketing. Monitor social conversations.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Sprout Social

JANUARY 8, 2020

Only 29% of marketers share their data with their brand and PR teams, 27% with demand/lead gen marketers and 26% with media buyers. Lindsay set up a perfect solution-oriented framework to put data into action, but survey results show that there’s a more pervasive issue with data—marketers aren’t sharing it.

Cross-Selling 87

Cross-Selling Merchandising Bundling Work Management 87

Strategic-IC

MAY 21, 2018

Good promotional activities to consider include: Social promotion (paid and organic) - also considering social tools such as LinkedIn Lead Gen Forms. Digital PR and guest placement?. 83% of B2B marketers use content marketing to achieve their lead generation goals. AdWords remarketing (paid)?. On-site chat bots?.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Striking a Balance. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Madison Logic

MARCH 31, 2021

PR Contact: Tanya Merisier. Account Associate, Kite Hill PR. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. For more information, please visit [link]. tanya@kitehillpr.com.

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Content Marketing Institute

JANUARY 9, 2019

” AI in #contentmarketing: Driver analysis to show what factors drive the most leads. Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) AI in #contentmarketing: Use time-series forecasting to predict lead-gen and revenue.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Content Marketing Institute

JULY 24, 2018

50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. However, it pays off in all digital marketing fields – brand awareness, link generation, content marketing, lead gen, etc. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Anyone can nominate. Anyone can nominate.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

JULY 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. We both wished we had a camera to capture this event.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

B2B Memes

OCTOBER 8, 2010

There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#.

Social Media 100

Social Media Media Lead Ranking Blogger 100

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MAY 26, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JANUARY 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. yes thats Tax Day. yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

OCTOBER 22, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

OCTOBER 17, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120