Remove compare
article thumbnail

B2B Case Study Best Practices: Real Results & Happy Customers

Rev

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Q&A on how you run your marketing or strategy operations.

article thumbnail

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Even if these language models progressed to a point where these problems didn’t exist, there would be no competitive advantage to using their output verbatim: everyone with access to the same freemium SaaS product could generate content of comparable quality (creating what we’ve dubbed “ the search singularity ”).

Tools 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Demand Generation?

ClearVoice

The role of the demand generation marketer has a different role compared to the traditional marketer. Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest.

article thumbnail

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline.

article thumbnail

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

SnapApp

Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead. Instead of bulking up their lead form, they offered immediate value to prospects in the form of an interactive white paper that also captured heavy-hitting data, enabling their sales team to bring it home.

article thumbnail

Brain Games: Discover the Psychology Behind Interactive Content

SnapApp

Look at the retention rates, too: Visual content sticks 80% of the time compared to 20% for read material and 10% for audio material. Think about a traditional white paper vs. an interactive white paper. Visuals process 60,000 times faster than text, while visuals in the form of video increase conversions by as much as 86%.

article thumbnail

Delivering Episode 23: Kisha Robinson on Non-Traditional Paths to Email Marketing and Giving Back

Litmus

So I don’t really have anything to compare it to. But comparing it to previous companies and positions that I worked at, it’s definitely refreshing, even being remote was definitely very welcoming. Is that knowledge base, is that kind of built on top of something like in Confluence, as a collection of Google Docs?