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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. The same can be said for cross-training and learning new skills.

Training 185
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How a free AI tool will help you develop a customer marketing strategy

Martech

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Everyone in customer marketing would love to know which of their customers are “the best customers.”

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Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. The purpose of a digital marketing course is to help executives and professionals grasp rapid changes in the industry that they might otherwise miss. Now that marketing has gained a digital slant, innovations come daily.

Course 101
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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. The second component of this involves using video as a training medium.

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Oracle aims to automate the complete customer service lifecycle

Martech

This is aimed at improving the efficiency of field service agents, using genAI to produce succinct, actionable plans based on its automated review using knowledge-based articles and other resources. “You’re still going to need a trained field service agent to do a lot of this stuff,” Wartgow responded.

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

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A roundup of the latest AI-powered marketing technology releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It is trained on real-time consumer queries as well as a collection of structured and unstructured public information.