KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Search Result Titles.

SERP 120

SERP Features Top of Funnel Display 120

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 128

SERP PPC Top of Funnel SEO 128

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. It should avoid common copywriting mistakes as well as keyword stuffing.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

seo.co

OCTOBER 5, 2021

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. I’ve used a number of different hosts, and currently have SEO.co

Domain 96

Domain Tactics SEO Optimization 96

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 75

SERP PPC Top of Funnel SEO 75

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. In this post, I’ll be covering 10 essential tactics for blog optimization that will surely take your organic visibility to the next level. Analyze Keyword Visibility. Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Brightedge

MAY 7, 2021

Some on-page SEO tactics include optimizing image alt text and title tags. While keyword research and implementation are still a ranking factor, search engines are ranking content more predominantly based on the information provided to a user and the user experience. SEO includes both on and off-page elements. What is SEM?

SEM 69

SEM SERP SEO Lead Scoring 69

Marketing Insider Group

NOVEMBER 30, 2021

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. Some quick tips: Make your content keyword-driven. Branded search volume.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

CoSchedule

AUGUST 4, 2022

This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent. Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Find missing high intent keywords to complete an SEO silo. Improving the on-page SEO.

Traffic 62

Traffic Tactics Optimization Organization 62

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Exploring the Top Pest Control Lead Generation Tactics Are you looking for effective ways to generate leads for your pest control business? Develop compelling content marketing campaigns to establish your expertise and generate leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

seo.co

JANUARY 18, 2021

. + 6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + 9 black hat content marketing tactics to avoid. + Irrelevant keywords. + Keyword stuffing. + 4 black hat on-page optimization tactics to avoid. + The best SEO tactics are genuine efforts to create value.

De-duplication 75

De-duplication SEO Tactics Copyright 75

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. Keyword-stuffed titles do not equal quality.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Marketing Insider Group

JANUARY 25, 2021

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! SERP (Search Engine Results Page): The page that displays the results of a user’s search query. With any B2B marketing strategy, it’s easy to get lost in the jargon.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs).

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Convert

JANUARY 17, 2024

Which SEO tactics will survive the change and continue to be effective? Will there be new tactics to embrace? An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. And it is happening too fast even for Google to keep up. Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Marketing Insider Group

DECEMBER 19, 2022

SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs. There’s no denying that data and keywords can optimize your content to rank well and drive traffic. How Emotional Headlines Drive Traffic. In fact, SEO is known to drive 1,000%+ more traffic than organic social media.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. Let’s study something more about it.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. This will give you a chance to preview how your page will look in SERPs. Schema markups are snippets of code that help search engines better understand a webpage’s content. The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the   Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Watch SERP efficiency by countries.    Positions.   Countries.

Brand Identity 106

Brand Identity Branding CTR API 106

The ABM Agency

JANUARY 8, 2021

Search engine optimization (SEO) is a marketing tactic that increases organic website traffic by optimizing websites and web pages to appear more frequently during relevant searches. Content Relevance : Your content is the perfect combination of user keyword search, intent, length, and context. Let’s get started. What Is B2B SEO?

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek : Health and Wellness Services. Link building.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

ClearVoice

AUGUST 6, 2021

An image mega block is a SERP feature that may appear along with organic search results. The image mega block displays several rows and columns of images, each of which includes top-ranking results for the searched keyword in Google Images. An image mega block is a SERP feature that may appear along with organic search results.

Google 98

Google SERP High Quality Lead Keywords 98

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. Google, or other search engines, often look for a variety of things in your website, content and meta information to determine where you should rank for a certain keyword or key phrase.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Hubspot

OCTOBER 13, 2020

At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Top Rank Marketing

NOVEMBER 9, 2023

Keyword rankings Ranking at the top of a search engine results page (SERP) for a keyword or query of great importance to your business is more than a point of pride. The reality of online search is that top-ranking results in a SERP get a vast majority of the clicks from users. It can lead to substantial revenue impact!

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Conductor

AUGUST 12, 2021

Writing SEO-optimized meta descriptions is all about precision and tactics, which becomes even more important for mobile pages. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. Ideal Meta Description Length.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. How do you track and report on SERP features? Other questions to ask: How do you calculate search volumes?

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100