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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Topic-sensitive PageRank. Despite rumors to the contrary, PageRank is very much alive and well at Google. Anchor text.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Mergers & Acquisitions. What About NoFollow?

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

BMC Software. BMC Software. BMC Software. This map was created with our Influencer Relationship Management software ( IRM ). BMC Software. Select Performers Internet Solutions. Mari Smith Ⓜ️. aiaddysonzhang. Stockton University. carlosgil83. Carlos Gil. KrisGillentine. Kristy Gillentine. Drive West Communications.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Imagine this: You've done everything you can to optimize your website. What's the other half?

SEO 94
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An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword Stuffing. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Outbound marketing software is what we sell.

SEO 76
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Your competitors are doing SEO

Biznology

These tools will break down each website into how your site performs based on the keywords you probably already associate with your brand versus how your site and its pages actually performs based on the keywords that your site actually contains. Different sites and different links have different authorities.